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PPC Question - Direct Linking

by Michael Formby
5 replies
  • SEO
    • |
Hey Warriors,

If im running a ppc campaign for a cpa offer, is it against adwords tos to direct link to the offer via an affiliate link if so.

Can i do a redirect from a domain name, or use frames?

Advice Much Appreciated

Mikey
#direct #linking #ppc #question
  • Profile picture of the author tryinhere
    Mikey, it is not against terms to direct link, the link itself has nothing to do with anything, a link is a link regardless.

    what you can not do and where people often get confused is link to a site / product / service that does not meet g terms and conditions, and then the site needs to meet all the the requirements you want for good keywords, relevancy, content and other factors, as you are reliant on that sites setup, not an easy call sometimes.

    if you pass that test you then still need to ensure you have good quality score outcomes as required.

    you can not use a masked domain name, redirect or a i frame, if you do you will be slammed sooner or later.

    check wit the cpa guys on what they do / best method to market these product lines ? as i think most cpa would be skinny / 1 page land sites and probably not suitable ?
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  • Profile picture of the author donakluttz
    Hello Pete Young,

    Thanks for a descriptive reply. I am expert in ogranic SEO but not so skilled in PPC, can you please advice me on PPC management.
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    • Profile picture of the author tryinhere
      Originally Posted by donakluttz View Post

      Hello Pete Young,

      Thanks for a descriptive reply. I am expert in ogranic SEO but not so skilled in PPC, can you please advice me on PPC management.
      Hi Dona, in the general terms of learning ppc, i am sorry as i do not teach (as i do not have time) but if you go into the warriors for hire or the warrior special offer sections and or look into sig links in this forum / search, you will find warriors who do teach ppc and or have eGuides that can help you.
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  • Profile picture of the author Michael Formby
    Thanks Pete,

    So as long as G decides its okay and i get a good quality score all should be fine?
    Direct Linking?

    Mikey
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    • Profile picture of the author tryinhere
      Originally Posted by lilmikey View Post

      Thanks Pete,

      So as long as G decides its okay and i get a good quality score all should be fine?
      Direct Linking?

      Mikey
      Yes Mikey, direct link is fine, just be sure what your linking to is fine, ? does it offer a good user experience, does it have all of the correct support pages, does the product / service comply with G terms ? also check that the vendor allows direct linking

      a lot of boxes to tick, most people even after ticking all of these still build a site / land to collect emails to stretch the G ad spend / enhanced returns to make it viable.

      what normally happens is people link to a bad connection as above then cry that 1. you cant direct link and or 2. G hates affiliates.
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