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AdWords Question

by HSam
6 replies
  • SEO
    • |
Hello,

I am trying to optimize my campaign on acid reflux. And I wanted to know, should I remove the keywords that are getting me a lot of impressions but are not getting me clicks? These same keywords that are giving me a lot of impressions have a bad ad position.

Thanks in advance,
Sam
#adwords #question
  • Profile picture of the author PeteSmith
    In my experience I'd say yes. It's all about your click through rate with google. At the moment yours will be 0% for those keywords, which will effect your quality score. The lower your quality score, the more you ppc.
    I'd nuke them if I was you, if you've given them a fair trial.
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  • Profile picture of the author bigcat1967
    http://www.warriorforum.com/adsense-...imization.html
    I say yes as well. I believe they are called negative KWs. You can make a list of them - and also for each one, it would be [-keyword]
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    • Profile picture of the author ianthekisser
      There is another option.

      Create a separate ad group for those keywords and create adverts for those specific keywords.

      This will increase you QS and if your ads are good your CTR will go up to.
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      • Profile picture of the author HSam
        Originally Posted by ianthekisser View Post

        There is another option.

        Create a separate ad group for those keywords and create adverts for those specific keywords.

        This will increase you QS and if your ads are good your CTR will go up to.
        The thing is, is that all of these are in ad groups already. And for some reason, I'm just not getting any clicks.

        As of right now, I have 8 clicks for a 1.29% CTR.

        =|
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  • Profile picture of the author tryinhere
    Originally Posted by HSam View Post

    Hello,

    I am trying to optimize my campaign on acid reflux. And I wanted to know, should I remove the keywords that are getting me a lot of impressions but are not getting me clicks? These same keywords that are giving me a lot of impressions have a bad ad position.

    Thanks in advance,
    Sam
    try improving your position the by slightly raising your price, if you can.
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    • Profile picture of the author HSam
      Originally Posted by tryinhere View Post

      try improving your position the by slightly raising your price, if you can.

      I did do that, I raised the Max CPC. Is that what I should've done, or is there another way for me to raise it that you're referring to? I'm still relatively new to this split testing stuff so forgive me if I'm a bit slow.
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