Facebook Marketing Anyone?

13 years ago

Search the forum, there has been much conversation on this, but at the end of the day find Michael Hiles on here and offer him whatever you have to let him show you what he does.

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BlazingSwitch

13 years ago

Originally Posted by mikemac1

Search the forum, there has been much conversation on this, but at the end of the day find Michael Hiles on here and offer him whatever you have to let him show you what he does.

Agreed.

Plenty of threads not only here, but other mainstream forums on the subject. You can also check out the ShoeMoney for his 2cts and take it for what it's worth.

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Sheryl Polomka

13 years ago

I don't do any aggressive marketing with Facebook but recently I have joined a couple of Facebook groups relating to my niche and I have put the link of my website on the 'wall' a few times if I have a post on my site that relates to the conversation.
I have gained a lot of traffic with this, but I think it is easier to do something like this if it is a niche that you enjoy and are passionate about so that you can actually get to know the people in the group and join in the conversations.
As far as actual ads on Facebook, I haven't used those.

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timb98133

13 years ago

good post. I would like to know more about FB marketing too...

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Thomas Michal

13 years ago

Well here is what you want to do, first get as many friends as you can the max is 5000 then join a bunch of groups, now after that create a fan page for people to like and make it catchy like "getting paid" so it shows "John doe likes getting paid" then suggest to all of your friends and groups to like your page and ask them to suggest their friend. Then people will start seeing their friend that "like getting paid" and they will join your page. And when you have a good amount of page friends, start posting take action status' with your link to drive traffic.that is a free method but you can also promote your page with paid ads.

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mary mach

13 years ago

What Thomas says is prob the best synopsis of the whole pic!
Got it in a nutshell!
FB ads are easy to set, yet pricey if not careful bcs the campaigns can get confusing to manage. I've had a few disapproved due to content, so watch phrasing with the word Free or make money in text.
HH

Originally Posted by Thomas Michal

Well here is what you want to do, first get as many friends as you can the max is 5000 then join a bunch of groups, now after that create a fan page for people to like and make it catchy like "getting paid" so it shows "John doe likes getting paid" then suggest to all of your friends and groups to like your page and ask them to suggest their friend. Then people will start seeing their friend that "like getting paid" and they will join your page. And when you have a good amount of page friends, start posting take action status' with your link to drive traffic.that is a free method but you can also promote your page with paid ads.

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proactive1

13 years ago

Thanks for the insight all. So far looks like good advice and I'll bet there's more where that came from.

One thing I realized when looking at my original post was that I did not make the distinction between Facebook marketing and Facebook ads. So I guess I'm interested in both aspects as I may be inclined to use one or both methods in any future endeavor.

I actually became interested in this after reading an email received from Perry Marshall a couple days ago announcing a new Facebook Keyword Tool, the first of it's kind. In any event, I thought well, this is one area in my marketing efforts that maybe I let fall through the cracks. I mean, like most IMers I'm not a big fan of missed opportunities, so thinking perhaps I ought to delve into this a little further.

I do believe there's incredible potential in Facebook that's still relatively untapped.

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affhelper

13 years ago

Jim Daniels posted a quite interesting article today in his
newsletter about FB advertising: BizWeb eGazette Web Business Newsletter: My Facebook advertising results.

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proactive1

13 years ago

Originally Posted by affhelper

Jim Daniels posted a quite interesting article today in his
newsletter about FB advertising: BizWeb eGazette Web Business Newsletter: My Facebook advertising results.

Hey affhelper, that article you shared was cool-- certainly a lesson in perserverance. I especially liked the analogy of "panning for gold" which reminds me; why didn't I buy gold at $300 an ounce 10 years ago? Looking at the price of gold today at $1,200 an ounce I have to sit and wonder, but I digress. What I gather then is that Facebook PPC can be had cheaply if you know what you're doing. Then too accepting the reality that banking meaningful financial rewards may be more an investment in time.

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majidmaskat

13 years ago

hey there jimmy can i call you jimmy? a associate has just been thinking about launching a Facebook product that will show you exactly how he is using facebook ads to generate income. One of the things i leanred with Facebook ads is that you cant sell a digital product or it is very hard, because the majority of the users are teenagers and early adults. So you can advertise a game for example (CPA) and make quite a lot of money out of

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ChrisBa

13 years ago

What works now - stuff like insurance, loans, cc's, etc..

Volk had a decent course/ebook on it - fbadguide.com

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AnniePot

13 years ago

On this same Facebook thread - an associate has been bragging about the results he is achieving using "FaceWizard". I'd never heard of it until a few days ago. Does anyone here have any experience with this product?

Thanks - A

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Ty Neal

13 years ago

I just git done watching a facebook ad training on how to do the facebook ads I'm about to apply and start my first campaign I will let you know how it go but I do know a few marketers who generate over 100 leads a day from facebook alone...

Plus the clicks are cheap

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proactive1

13 years ago

Originally Posted by Ty Neal

I just git done watching a facebook ad training on how to do the facebook ads I'm about to apply and start my first campaign I will let you know how it go but I do know a few marketers who generate over 100 leads a day from facebook alone...

Plus the clicks are cheap

Thanks Ty, yes please keep us posted on your results. Best of luck to you.

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bertuseng

13 years ago

There are lots of traffic and sales to be get from Facebook.

I am actually releasing a product called Facebook Marketing Extreme soon. This goes into the free methods to get traffic and also Facebook ads. Will let you know when it goes live.

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proactive1 13 years ago

Thanks for the heads-up Bertus -- will keep an eye out for it.
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KevinDasilva

13 years ago

Hey guys,

Cool thread. Honestly though I think saying something
like "Aggressive Facebook Marketing" is completely
"framing" in your mind how to kill it on Facebook
completely wrong.

While some might still disagree, I believe Facebook is the
best resource we as marketers have to absolutely dominate
markets online INSTANTLY & FOR FREE!

HOWEVER, its NOT for the 'Quick Hit' crowd looking to get in
and get out easily.

BUT if you really want to...

Build a Brand
Build a List
Build a Audience
Build LOYAL & Rabid Buyers

There is no quicker, easier and better place than Facebook.

If "Aggressive" is what your looking for then you can
absolutely take advantage Facebook Ads.

Here is my quick list of steps for anyone that
WANTS TO KILL IT WITHOUT SPENDING HOURS
A DAY...

1. Like mentioned before, friend up as many people
that are in your market by looking at Groups, Pages, etc.
(Especially the people who leave comments and join events
in regarding your topic.)

2. Subscribe to every RSS Feed in your niche using an RSS Feed
Reader and keep your finger on the pulse of your market.

3. Share "OPC" (Other People's Content) OR Create Your Own.

4. INTERACT, INTERACT, INTERACT

5. DO NOT send people to Squeeze Pages, Affiliate Product Pages
or any type of "Call To Action Page"... DIRECTLY YET!

INSTEAD, create a blog/podcast/etc that giveaways some tips and
BUILDs TRUST AND LOYALTY and then in that FREE CONTENT tell them
where they can get more...

While I know some might disagree I promise
you that over the next few years things are moving over to a place where
PROVIDING VALUABLE CONTENT and INTERACTING will be KEY!

The "Ol School Days" are over and as more people get into Internet Marketing
and people have more choices... Its the people who REALLY CARE, INTERACT
and BUILD LOYALTY that will win.

Hope this helps...

Your Friend,
Kevin DaSilva

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proactive1 13 years ago

Hey Kevin,

Man you hit some valid points spot on, my friend. Perhaps I'm keying on the "Aggressive" platform as we here on the Warrior Forum are oftentimes in a combative readiness mode of sorts. So that being said, Facebook Marketing/Ads can truly be akin to using a WMD if we're talking about killin' it from an IM perspective.
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eflo

13 years ago

Originally Posted by KevinDasilva

Hey guys,

Cool thread. Honestly though I think saying something
like "Aggressive Facebook Marketing" is completely
"framing" in your mind how to kill it on Facebook
completely wrong.

While some might still disagree, I believe Facebook is the
best resource we as marketers have to absolutely dominate
markets online INSTANTLY & FOR FREE!

HOWEVER, its NOT for the 'Quick Hit' crowd looking to get in
and get out easily.

BUT if you really want to...

Build a Brand
Build a List
Build a Audience
Build LOYAL & Rabid Buyers

There is no quicker, easier and better place than Facebook.

If "Aggressive" is what your looking for then you can
absolutely take advantage Facebook Ads.

Here is my quick list of steps for anyone that
WANTS TO KILL IT WITHOUT SPENDING HOURS
A DAY...

1. Like mentioned before, friend up as many people
that are in your market by looking at Groups, Pages, etc.
(Especially the people who leave comments and join events
in regarding your topic.)

2. Subscribe to every RSS Feed in your niche using an RSS Feed
Reader and keep your finger on the pulse of your market.

3. Share "OPC" (Other People's Content) OR Create Your Own.

4. INTERACT, INTERACT, INTERACT

5. DO NOT send people to Squeeze Pages, Affiliate Product Pages
or any type of "Call To Action Page"... DIRECTLY YET!

INSTEAD, create a blog/podcast/etc that giveaways some tips and
BUILDs TRUST AND LOYALTY and then in that FREE CONTENT tell them
where they can get more...

While I know some might disagree I promise
you that over the next few years things are moving over to a place where
PROVIDING VALUABLE CONTENT and INTERACTING will be KEY!

The "Ol School Days" are over and as more people get into Internet Marketing
and people have more choices... Its the people who REALLY CARE, INTERACT
and BUILD LOYALTY that will win.

Hope this helps...

Your Friend,
Kevin DaSilva

That's awesome I actually just started doing this exact same thing. Once the site is up it's gonna be in my sig.

Thanks

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MichaelHiles

13 years ago

I can't show what I do because I do it for other clients on an agency basis. But suffice it to say that right now I have $400K in ad campaign budgets running for the month of July.

That being said, none of it is related to "Internet Marketing". It's all for local bricks and mortar companies for lead generation.

I work mostly with services companies (home improvement, landscaping, etc...).

Create a compelling offer... heavy discount... even a freebie giveaway. Create your ad based on your killer trial.

Run the PPC campaign targeted to the desired demographic in the geographic area.

Drop the click onto the offer page.

Give the killer deal in exchange for an opt-in to the list.

Market to your list like any other response marketer.

That's pretty much in a nutshell what I do as part of a bigger, overall lead gen strategy.

We put the tools in place for clients. Manage creative. Manage the list building. Do the copywriting. Place the ad buys and manage the campaigns.

We absolutely drop people onto a squeeze page. We're not into brand building, and most people who are clued in on all the forms of marketing outside of the internet understand that most small-to-medium businesses simply do not have the budget and cannot afford traditional brand marketing.

They also don't have the resources to engage in a heavy social media brand building effort either.

My background is heavy in direct marketing and integrating the web with offline direct marketing campaigns for bricks and mortar businesses. I've probably managed over $500,000,000 in marketing campaign budgets over the past 15 years, and sent as many as 200,000,000 direct mail pieces across the US in a single year, mostly driving traffic to a web destination.

Yeah, social media is good stuff. Yes, it can be effective.

Anyone who says that you shouldn't push people to opt-in and go for an aggressive deal via social media obviously isn't paying attention to Reach Local, Groupon, etc...

This cream puff social media "gain trust before asking people to buy something" is a bunch of crap when you truly understand marketing, understand your target prospect, and understand how to create an offer that compels that market to act.

It's the same kind of psychology that Eben Pagan calls the WUSS FACTOR. He smacks around guys who are pu$$y's and try to wine and dine a girl, buy them expensive gifts, "get to know you", etc...

Meanwhile, the girl is screwing the valet parking attendent in the supply closet while the wussy guy is waiting on her to get back to the table after she excused herself to go to the powder room.

Why? The alpha male valet attendent understood attraction factors, and moved in right under wuss boy's nose.

It's the same, exact concept.

This cheeseball social media marketing, light hearted, afraid to push someone for the sale approach is exactly that - marketing for timid marketers that really don't understand their customer.

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iSoftware

13 years ago

Originally Posted by MichaelHiles

My background is heavy in direct marketing and integrating the web with offline direct marketing campaigns for bricks and mortar businesses. I've probably managed over $500,000,000 in marketing campaign budgets over the past 15 years, and sent as many as 200,000,000 direct mail pieces across the US in a single year, mostly driving traffic to a web destination.

Yeah, social media is good stuff. Yes, it can be effective.

...money and (experience) talks! I come from a corporate background myself...

I'd be curious to know if you've split tested opt in strategies (which I've read about):

Strategy 1 - send them to a fan page with an optin form offering a free incentive offer

Strategy 2 - send them to your own opt in form.

Also I'd be curious to know if you have any insight for what kind of optin-incentive offers work best (free report, free video)

Good stuff

Thanks
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MichaelHiles

13 years ago

Originally Posted by moneykws

...money and (experience) talks! I come from a corporate background myself...

I'd be curious to know if you've split tested opt in strategies (which I've read about):

Strategy 1 - send them to a fan page with an optin form offering a free incentive offer

Strategy 2 - send them to your own opt in form.

Also I'd be curious to know if you have any insight for what kind of optin-incentive offers work best (free report, free video)

Good stuff

We have done some PPC to fan pages with a coupon tab that gives a printable coupon offer when someone "Likes" the fan page.

Those convert very well because the effort and commitment of the prospect is very low.

We mostly drive to external opt-in pages. But it's not an "opt-in" like we think of in the MMO/Internet Marketing arena.

It's a special offer page, which requires someone to provide their name and email address to get a printable coupon. Somewhat less conversion but depending on how well you've targeted your demographic, it can actually still be pretty high.

I hover between .3% and .8% clicks for PPC. Depending on how good of a job we do with narrowing the demographic, we can get as high as a 70% conversion rate on the back end, but generally run in the 30% averages. If we've done a really spectacular job of targeting our demographic, we'll skip PPC and go CPM, which runs my CPC down to the .22 to .35 range - when I've done my homework.

If I had to average across all clients and campaigns, I'd say that the total cost of a new, paying customer is in the $20-$30 range. It can be as high as $100, but you're also talking about high dollar services like replacement windows, siding, roofing, etc... where the LTV of a customer can be as high as $50K depending on the size of a job.

The offers that do the best are obviously "FREE XYZ".

If you're trying to use a percentage discounting strategy, people start to pay attention at 30% off.

I try to get the client into a self-liquidating offer that basically pays for the PPC campaign through a very minimal margin on a really great deal for their customer.

It's your standard loss leader strategy.

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iSoftware

13 years ago

Originally Posted by MichaelHiles

We have done some PPC to fan pages with a coupon tab that gives a printable coupon offer when someone "Likes" the fan page.

Those convert very well because the effort and commitment of the prospect is very low.

We mostly drive to external opt-in pages. But it's not an "opt-in" like we think of in the MMO/Internet Marketing arena.

It's a special offer page, which requires someone to provide their name and email address to get a printable coupon. Somewhat less conversion but depending on how well you've targeted your demographic, it can actually still be pretty high.

I hover between .3% and .8% clicks for PPC. Depending on how good of a job we do with narrowing the demographic, we can get as high as a 70% conversion rate on the back end, but generally run in the 30% averages. If we've done a really spectacular job of targeting our demographic, we'll skip PPC and go CPM, which runs my CPC down to the .22 to .35 range - when I've done my homework.

If I had to average across all clients and campaigns, I'd say that the total cost of a new, paying customer is in the $20-$30 range. It can be as high as $100, but you're also talking about high dollar services like replacement windows, siding, roofing, etc... where the LTV of a customer can be as high as $50K depending on the size of a job.

The offers that do the best are obviously "FREE XYZ".

If you're trying to use a percentage discounting strategy, people start to pay attention at 30% off.

I try to get the client into a self-liquidating offer that basically pays for the PPC campaign through a very minimal margin on a really great deal for their customer.

It's your standard loss leader strategy.

data point 1 - cpc which gets them to the landing page
data point 2 - conversion rate from optin form to optin list (subscriber attained, i.e. lead)
data point 3 - lead to final sale (customer acquired)

if avg. customer acquisition costs are around $20-$30 (customer not lead), are you saying on average only 1% of visitors are converting to buyers (since cpc is from .22-$.35 range...)?

I would think that with follow up it would be at least 5% (of course there are various variables...)

Your response has been insightful! I even checked out your blog and agree with your op-ed about certain suits turning their nose up at direct marketing...

What I wonder about is the ROI of social media compared to other ad and marketing channel. As an example, the cost per subscriber for a product maybe be equal across, search, social media, email, etc. But if say 30% more of the leads from email convert to long term customers, or 40% more of the social media-derived leads convert to customers, etc....boy that would be interesting to know.

The point is that lead costs may be different across different channels, but at the end of the day it's all about long term customer value - what do you think?

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MichaelHiles

13 years ago

Originally Posted by moneykws

data point 1 - cpc which gets them to the landing page
data point 2 - conversion rate from optin form to optin list (subscriber attained, i.e. lead)
data point 3 - lead to final sale (customer acquired)

if avg. customer acquisition costs are around $20-$30 (customer not lead), are you saying on average only 1% of visitors are converting to buyers (since cpc is from .22-$.35 range...)?

If you took all the campaign averages across the board, it's probably a little higher. I was just throwing out averages for each data point off the top of my head based on an aggregated whole.

In some specific campaigns, we've had really high back-end conversion to customer.

But if someone wants to start planning their numbers based on some very broad averages, I was providing some benchmarks for a starting point.

What I wonder about is the ROI of social media compared to other ad and marketing channel. As an example, the cost per subscriber for a product maybe be equal across, search, social media, email, etc. But if say 30% more of the leads from email convert to long term customers, or 40% more of the social media-derived leads convert to customers, etc....boy that would be interesting to know.

The point is that lead costs may be different across different channels, but at the end of the day it's all about long term customer value - what do you think?

Lead costs certainly vary across channels. The main number that I am concerned with overall in any of my consulting is the Cost Of Acquisition - What does it cost to acquire a new customer on average?

Some lead generation tactics will be inexpensive, some not so much. However, any business will do itself justice to diversify it's campaign sources in case any one of them go down (Google slap, bidding wars with competition for PPC, etc...) A delay in lead generation while building a new pipeline cascades downhill into lower sales in the future. It's a domino effect.

IMHO, social media serves a much better purpose in lead nurturing... grooming a prospect over time to buy down the road whenever they're ready based on their own decision-making process.

This is a concept that most amateur, hack affiliate marketing drive-by shooting sellers cannot grasp.

Facebook is just one source of leads. (and yes, even if you're an affiliate marketer, the person that clicks on your ad should be considered a "lead" and treated as such). Having a system in place that captures the lead, even if they don't respond to your Clickbank sales page offer on the first shot, is paramount. You're spending time and money driving traffic to some opt-in squeeze page or sales page.

What many affiliate marketers fail to understand is that the very first sale to any customer is usually THE MOST EXPENSIVE ONE in terms of business costs. You're spending money to get eyeballs. Out of those eyeballs, some will buy quickly. Some won't buy at all. It's the ones in the middle that most affiliate marketers are very ill-prepared to handle. Some affiliate marketers actually do have lists, but then completely suck at knowing what to do with those lists. The emails that I get from a lot of affiliate marketers are absolute garbage... throwing one unrelated offer after another at the entire list as a whole.

Most autoresponders allow you to segment your lists, and you can even identify the source of a lead - meaning you can identify what kind of offer attracted a specific individual to your list.

If you promoted an email marketing offer, and someone opted in, but didn't buy, then why aren't you segmenting that list for people who are interested in email marketing? Why are you now sending them Clickbank Millionaire offers? What makes yout think that I care about some other thing when I opted in for something different?

You don't understand your market. That's why. You have no understanding of your customer base, you don't know how to communicate to your customer base, and you're wasting a lot of effort and money.

Period.

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iSoftware

13 years ago

Originally Posted by MichaelHiles

If you took all the campaign averages across the board, it's probably a little higher. I was just throwing out averages for each data point off the top of my head based on an aggregated whole.

In some specific campaigns, we've had really high back-end conversion to customer.

But if someone wants to start planning their numbers based on some very broad averages, I was providing some benchmarks for a starting point.

Lead costs certainly vary across channels. The main number that I am concerned with overall in any of my consulting is the Cost Of Acquisition - What does it cost to acquire a new customer on average?

Some lead generation tactics will be inexpensive, some not so much. However, any business will do itself justice to diversify it's campaign sources in case any one of them go down (Google slap, bidding wars with competition for PPC, etc...) A delay in lead generation while building a new pipeline cascades downhill into lower sales in the future. It's a domino effect.

IMHO, social media serves a much better purpose in lead nurturing... grooming a prospect over time to buy down the road whenever they're ready based on their own decision-making process.

This is a concept that most amateur, hack affiliate marketing drive-by shooting sellers cannot grasp.

Facebook is just one source of leads. (and yes, even if you're an affiliate marketer, the person that clicks on your ad should be considered a "lead" and treated as such). Having a system in place that captures the lead, even if they don't respond to your Clickbank sales page offer on the first shot, is paramount. You're spending time and money driving traffic to some opt-in squeeze page or sales page.

What many affiliate marketers fail to understand is that the very first sale to any customer is usually THE MOST EXPENSIVE ONE in terms of business costs. You're spending money to get eyeballs. Out of those eyeballs, some will buy quickly. Some won't buy at all. It's the ones in the middle that most affiliate marketers are very ill-prepared to handle. Some affiliate marketers actually do have lists, but then completely suck at knowing what to do with those lists. The emails that I get from a lot of affiliate marketers are absolute garbage... throwing one unrelated offer after another at the entire list as a whole.

Most autoresponders allow you to segment your lists, and you can even identify the source of a lead - meaning you can identify what kind of offer attracted a specific individual to your list.

If you promoted an email marketing offer, and someone opted in, but didn't buy, then why aren't you segmenting that list for people who are interested in email marketing? Why are you now sending them Clickbank Millionaire offers? What makes yout think that I care about some other thing when I opted in for something different?

You don't understand your market. That's why. You have no understanding of your customer base, you don't know how to communicate to your customer base, and you're wasting a lot of effort and money.

Period.

Amen brother! I couldn't agree more. I'm a domain investor by trade (left a publicly traded firm and invested my own capital into domains..) one of the smartest models I ever developed was moving away from domain parking, even affiliate marketing but sending all traffic to a optin forms to be studied, segmented and ultimately sold to later. That's a real business in a box!

FYI, I don't know how much domain traffic you buy for your clients but it's some of the most targeted and highly converting on the planet.
If someone types in KitchenRepairNewYork.com - what do you think they're looking for.

Perry Marshall does a brilliant interview on how his studies have conclusively shown that the right domain can double conversions and half customer acquisition costs.....everyone thinks generic domains are really about traffic/seo but the biggest secret of all is that they're about HIGHER CONVERSIONS!

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proactive1

13 years ago

Originally Posted by moneykws

Perry Marshall does a brilliant interview on how his studies have conclusively shown that the right domain can double conversions and half customer acquisition costs.....everyone thinks generic domains are really about traffic/seo but the biggest secret of all is that they're about HIGHER CONVERSIONS!

Speaking of Perry Marshall, I 'd like to quote from one of his recent articles:

"I see the world like this: The surface is always changing but the really important stuff stays roughly the same. As you master the core principles, you quickly see how to apply them when something new comes along.

In other words:

When you can immediately recognize what part of the "brand new whiz-bang thing" is NOT new, that's when you possess the ability to profit from it."

What I gather from Perry's sage advice relating to this topic is in order to understand what's new and how to work it, you have to understand what's old and what worked in the past.

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iSoftware

13 years ago

Originally Posted by MichaelHiles

What many affiliate marketers fail to understand is that the very first sale to any customer is usually THE MOST EXPENSIVE ONE in terms of business costs. You're spending money to get eyeballs. Out of those eyeballs, some will buy quickly. Some won't buy at all. It's the ones in the middle that most affiliate marketers are very ill-prepared to handle. Some affiliate marketers actually do have lists, but then completely suck at knowing what to do with those lists. The emails that I get from a lot of affiliate marketers are absolute garbage... throwing one unrelated offer after another at the entire list as a whole.

Most autoresponders allow you to segment your lists, and you can even identify the source of a lead - meaning you can identify what kind of offer attracted a specific individual to your list.

If you promoted an email marketing offer, and someone opted in, but didn't buy, then why aren't you segmenting that list for people who are interested in email marketing? Why are you now sending them Clickbank Millionaire offers? What makes yout think that I care about some other thing when I opted in for something different?

You don't understand your market. That's why. You have no understanding of your customer base, you don't know how to communicate to your customer base, and you're wasting a lot of effort and money.

Period.

For the love god could someone plaster this so every single person doing affiliate marketing knows this?! I would also recommending a helpful 3 step process for budgeting on ad spend:

Step 1 - check out this free tool that calculates the customer life time value (from Harvard's Kennedy school of Public Policy- Customer Lifetime Value Tool)

It's dead simple to use

Step 2 - based your ad spend on the expected lifetime value of a customer - THE UNFORTUNATE THING ABOUT AFFILIATE MARKETING IS THAT YOU DON'T GET THE RESIDUAL INCOME GENERATED FROM THE NEW CUSTOMER YOU HELP CREATE. The closest thing was rebills but people were abusing those offers due to how lucrative they were

Step 3 - ALWAYS OPT PEOPLE IN, EVEN ON AFFILIATE OFFERS. I regularly get 50% CTR and sometimes over 100% open rates (yes this means they open the email more than once).....

If you build a valuable relationship with people FIRST you can market to them over and over again....

they are interested in dating?

Fine, start a dating newsletter.....week after week you can put relevant cpa dating offers in front of them....not just one off payouts but again and again....
Then you can eventually bring in behavioral marketing. As an example, if you know that if someone visits xyz site, they are 50 times more likely to be interested in a completely unrelated product....well you can market it to them

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proactive1

13 years ago

Originally Posted by MichaelHiles

We have done some PPC to fan pages with a coupon tab that gives a printable coupon offer when someone "Likes" the fan page.

Those convert very well because the effort and commitment of the prospect is very low.

We mostly drive to external opt-in pages. But it's not an "opt-in" like we think of in the MMO/Internet Marketing arena.

It's a special offer page, which requires someone to provide their name and email address to get a printable coupon. Somewhat less conversion but depending on how well you've targeted your demographic, it can actually still be pretty high.

I hover between .3% and .8% clicks for PPC. Depending on how good of a job we do with narrowing the demographic, we can get as high as a 70% conversion rate on the back end, but generally run in the 30% averages. If we've done a really spectacular job of targeting our demographic, we'll skip PPC and go CPM, which runs my CPC down to the .22 to .35 range - when I've done my homework.

If I had to average across all clients and campaigns, I'd say that the total cost of a new, paying customer is in the $20-$30 range. It can be as high as $100, but you're also talking about high dollar services like replacement windows, siding, roofing, etc... where the LTV of a customer can be as high as $50K depending on the size of a job.

The offers that do the best are obviously "FREE XYZ".

If you're trying to use a percentage discounting strategy, people start to pay attention at 30% off.

I try to get the client into a self-liquidating offer that basically pays for the PPC campaign through a very minimal margin on a really great deal for their customer.

It's your standard loss leader strategy.

Thanks guys for your brilliant insight and information. I appreciate the imput.

The loss leader strategy strikes me as a commonly used tactic in everyday marketing such as a fastfood restaurant's dollar menu-- gets them in the door where they're very likely to spend more.

I'm impressed also that a Facebbook campaign would perform so well in the home improvement industry. I know these are some of the most dreaded sales people around. I mean I'm constantly deflecting or ignoring calls from replacement window guys, but would I join a fan page of say "Amazing Siding & Windows" ?? ... I don't know probably not unless they could show me a slew of before and afters or, yeah, some incredible 50% off deal. Maybe.

Now they (Amazing) has an established brand at least in my neck of the woods, and the trust factor is already built in so no sense beating around the bush, right? But for those of us would-be Facebook campaigners, would you agree that you have to earn that trust first?

I'm thinking yeah, hence the give-away.

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MichaelHiles

13 years ago

Originally Posted by proactive1

Thanks guys for your brilliant insight and information. I appreciate the imput.

The loss leader strategy strikes me as a commonly used tactic in everyday marketing such as a fastfood restaurant's dollar menu-- gets them in the door where they're very likely to spend more.

I'm impressed also that a Facebbook campaign would perform so well in the home improvement industry. I know these are some of the most dreaded sales people around. I mean I'm constantly deflecting or ignoring calls from replacement window guys, but would I join a fan page of say "Amazing Siding & Windows" ?? ... I don't know probably not unless they could show me a slew of before and afters or, yeah, some incredible 50% off deal. Maybe.

Now they (Amazing) has an established brand at least in my neck of the woods, and the trust factor is already built in so no sense beating around the bush, right? But for those of us would-be Facebook campaigners, would you agree that you have to earn that trust first?

I'm thinking yeah, hence the give-away.

Well the thing you have to remember is that if someone clicks on an ad for a 10 x 10 patio special for $1499 installed, they were already thinking about doing hardscape work to their property. If you do it right, it's "self-qualifying".

The packages are always based on a specific set of components, and most people will customize or do additional work. So on one hand, it can be a loss leader deal on the front if someone only buys the deal and nothing else. Even so, now you've got a customer and referral.

Home improvement is just a high return area of services that I work a lot with do well. These are also clients for direct mail marketing as well.

I have others categories though... chiropractors & dentists, pet care, sports & recreation, etc...

The thing about these kinds of companies, they're used to their cost to generate a lead being much higher.

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warfore

13 years ago

Originally Posted by MichaelHiles

I can't show what I do because I do it for other clients on an agency basis. But suffice it to say that right now I have $400K in ad campaign budgets running for the month of July.

That being said, none of it is related to "Internet Marketing". It's all for local bricks and mortar companies for lead generation.

I work mostly with services companies (home improvement, landscaping, etc...).

Create a compelling offer... heavy discount... even a freebie giveaway. Create your ad based on your killer trial.

Run the PPC campaign targeted to the desired demographic in the geographic area.

Drop the click onto the offer page.

Give the killer deal in exchange for an opt-in to the list.

Market to your list like any other response marketer.

That's pretty much in a nutshell what I do as part of a bigger, overall lead gen strategy.

We put the tools in place for clients. Manage creative. Manage the list building. Do the copywriting. Place the ad buys and manage the campaigns.

We absolutely drop people onto a squeeze page. We're not into brand building, and most people who are clued in on all the forms of marketing outside of the internet understand that most small-to-medium businesses simply do not have the budget and cannot afford traditional brand marketing.

They also don't have the resources to engage in a heavy social media brand building effort either.

My background is heavy in direct marketing and integrating the web with offline direct marketing campaigns for bricks and mortar businesses. I've probably managed over $500,000,000 in marketing campaign budgets over the past 15 years, and sent as many as 200,000,000 direct mail pieces across the US in a single year, mostly driving traffic to a web destination.

Yeah, social media is good stuff. Yes, it can be effective.

Anyone who says that you shouldn't push people to opt-in and go for an aggressive deal via social media obviously isn't paying attention to Reach Local, Groupon, etc...

This cream puff social media "gain trust before asking people to buy something" is a bunch of crap when you truly understand marketing, understand your target prospect, and understand how to create an offer that compels that market to act.

It's the same kind of psychology that Eben Pagan calls the WUSS FACTOR. He smacks around guys who are pu$'s and try to wine and dine a girl, buy them expensive gifts, "get to know you", etc...

Meanwhile, the girl is screwing the valet parking attendent in the supply closet while the wussy guy is waiting on her to get back to the table after she excused herself to go to the powder room.

Why? The alpha male valet attendent understood attraction factors, and moved in right under wuss boy's nose.

It's the same, exact concept.

This cheeseball social media marketing, light hearted, afraid to push someone for the sale approach is exactly that - marketing for timid marketers that really don't understand their customer.

Dude, I like your style! The "Git'r Done" approach has the stronger appeal to me. It also seems more efficent in use of resources. Thanks for the inspiration.

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GenerousBoy 13 years ago

Hey, that was a really interesting point about the wuss factor on fb. Virtually every arketer I come across says, Oh, don't be pushy, don't put your link down, just be chatty and friendly. Wow, that's gonna take forever. If I'm there marketing, why the hell not market? If the communication is sharp enough that's all it should be judged on. Not being nice. Glad someone else is thinking the same as I am!
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thebarksmeow

13 years ago

Originally Posted by MichaelHiles

Anyone who says that you shouldn't push people to opt-in and go for an aggressive deal via social media obviously isn't paying attention to Reach Local, Groupon, etc...

This cream puff social media "gain trust before asking people to buy something" is a bunch of crap when you truly understand marketing, understand your target prospect, and understand how to create an offer that compels that market to act.

It's the same kind of psychology that Eben Pagan calls the WUSS FACTOR. He smacks around guys who are pu$'s and try to wine and dine a girl, buy them expensive gifts, "get to know you", etc...

Meanwhile, the girl is screwing the valet parking attendent in the supply closet while the wussy guy is waiting on her to get back to the table after she excused herself to go to the powder room.

Why? The alpha male valet attendent understood attraction factors, and moved in right under wuss boy's nose.

It's the same, exact concept.

This cheeseball social media marketing, light hearted, afraid to push someone for the sale approach is exactly that - marketing for timid marketers that really don't understand their customer.

This right here is money. I keep reading it over and over. I might actually have to print this out.

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woohah 13 years ago

Finally someone that thinks like me, i keep running into these people that slowly build up some community to never make a sale. Marketing is about making sales nothing else, you build the relationship over time no matter what. If people like what you sell they come back if you treat them right.
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- proactive1 13 years ago
  
  I just came across a decent article in StartipNation New Facebook Advertising Tools Can Maximize Social Marketing Success... Hope it sheds more light on the subject for anyone interested.
  
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  proactive1 13 years ago
  
  Yet another entry regarding Facebook (on StrartipNation)... StartupNation Blog Archive -- 5 Facebook Tools to Help Online Retailers Sell More ... Important to note, it's becoming very apparent FB Marketing is hitting the mainstream where seems to me lots of wannabe entrepreneurs hang out. Just a friendly tip... take care!
  
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  proactive1 12 years ago
  
  I been hemmin' n hawin' about this for a while now, but think it's time to do some productive Facebook Marketing today! I mean these cats are rakin' it in so why "leaves" any money on the table
  
  Hope y'all enjoyin' yer autumn -- Now go n sell somethin'
  
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nzdealer

13 years ago

hi proactive1, you might want to try out this free training on facebook ads

Facebook Advertiser - Learn how to advertise on facebook using their ads platform (Free)

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seoguy0

13 years ago

People go to Facebook primarily to socialize, not to buy things. There are some cases where FB might be exploited for marketing purposes, especially products that are complimentary to photo and media sharing and social networking.

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ashjohnathan

13 years ago

Hey warriors,
Hey guys i have found a way of doing business on Facebook by it you can import your products, connect your store, and you're ready to go!
With Storefront Social you can Showcase your products on your facebook page and it enables you to interact with your customers.If you have several products, adding a category to them will help segment the products on your storefront.Storefront Social provides preconfigured Social Share buttons that allow users to quickly showcase and share a specific product.
You can highlight and feature specific sales or new items Storefront Social allows users of specific plans to highlight and feature special items.The Buy Now! button is a great advantage of storefront and by clicking it you can instantly connect to the online store.

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Cash37

13 years ago

I lost about a pretty penny there before I cracked the code. Now its rare my campaigns ever do less than 100% ROI, directed linked to an affiliate offer.

Haven't used Facebook for anything else although Im considering it.

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gox1971

Banned 13 years ago

[DELETED]

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iSoftware

13 years ago

Originally Posted by gox1971

Just yesterday I finish my test for a new ebook that I was writing. I use one tactics that most of member even understand and I will explain it in my ebook. I made exactly 536.9$ in 23 hours without spend a dime.
besides that I use facebook PPC and its powerful, I must say that!

This is not the place to pimp an ebook - you are diminishing the conversation.

I would have paid $24.95 just for the info that Michael Hiles gave for free because he started off by giving value first and BACKING IT UP WITH NUMBERS.

If you have some specific tactics you'd like to share, by all means share them. Then if someone else asks you perhaps you can offer your book for sale...

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gox1971

Banned 13 years ago

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loco_el

13 years ago

Originally Posted by Thirty3Down

Hey everyone!
Great thread!
My company just put together a Guide to Facebook Advertising. I'm looking to gather testimonials and have 10 copies that I would like to give away. This seemed like the perfect place to throw it out there.

It covers everything from getting started to some advanced tactics that my company has used. If you'd be interested in checking it out and shooting me a testimonial if you like it (testimonial is not required if you like it...but appreciated) just PM me!

Loving this discussion!

I am new to facebook ad, and i would like to receive a copy of your Guide, i am trying to target latin people in the US, if it works i can write a give a testimonial, thanks

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nitin22

Banned 13 years ago

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iSoftware

13 years ago

Originally Posted by nitin22

I made good money promoting few .edu offers, dating offers and then Make My Baby offer.
Currently what works best for me is build a site create a fan page for the site and generate fans using facebook ads. For few of my pages I am getting as high as 1% CTR and almost 1 cent per click. Just target something that is very dear to someone's heart. e.g. Ad description like Show your support for Your football team by being the fan. These type of ads converted like hot cake and in total I probably have may be 500 K fans across all my pages. Total expenses are no more than 10 K.

Question:
a) are you using say an aweber opt in form to opt them in (i.e.free offer related to the fan page)
b) do you think facebook gives you cheaper clicks because you're sending them to a fan page vs. an external source....

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medosabry

13 years ago

you also can make fan pages about hot news and use Facebook ads to promote it when it still hot news, you can reach 100,000 fans then use this fan page to market for other pages in different niches and start promoting your products after giving them some useful info

Cheers,

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cadenmi562

13 years ago

yeah, these days facebook has become one of the most effective way of driving targeted traffic to you website. Its a very simple but quite long procedure to drive the traffic to your site. First of all you need to make maximum friends on Facebook and the limit is about 5000, then make your own fan page and ask your friends to join it, then give some backlinks on you page and you are done.

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jaratvit

13 years ago

What is great about marketing on Facebook is the low cost of entry. On the ad side, the cpc is low – and even if click thru rates are low also, at the very least your getting branding exposure.

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GenerousBoy 13 years ago

I think that's particularly true if you're an online marketing mentor not just an affiliate.
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Premium Wordpress

13 years ago

I use fiverr.com services a lot. You can find some excellent deals where people will send invitations to their friends to join your page, etc. I used one where for $5 this guy sent out invitations to his 5000 friends to join my page and I got several hundred very quickly, not to mention a sharp increase in CPA commissions from the offer I have advertised there.

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mcampbell075

13 years ago

I just started the facebook promotions last month, and as I observed, creating account with a sexy woman picture will probably have the advantage to confirm you as their friends. But when I create my fan page it's really hard to promote even thou you suggest it. So I guess I'll just continue adding some friends till I reach 5k as what Thomas Michal said..

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GenerousBoy

13 years ago

I think the one thing you need to keep in mind is the state of mind of people on fb versus those on google - the former is more your browser, the other your buyer. So certain goods and services will fare well on fb, others less so. In my experience I get more clicks on fb and it seems cheaper, but I think the quality of the clicks is not as good (fewer buyers). Best way to go is do a split test. It won't be a 100% accurate, but it'll give you a good idea. Nic Penrake at Generous Entrepreneurs Online.

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Jay D

13 years ago

It's getting really hard to market on facebook these days with all those spammers!

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abarton

13 years ago

I find that facebook is more direct interaction with a single person than twitter which is more social and niche interactive and i find more effective. Though facebook is a great tool I grab most of my traffic for clients through twitter.

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Fare soldi online

13 years ago

I think you have to be chatty and friendly. Don't act like a spammer because it doesn't work. Marketing on FB is a time consuming activity, I guess. People are on FB to socialize not to buy. So, find new friends related to your niche and socialize with them. I'm testing this way.

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SuperAffiliateRockStar 12 years ago

Facebook is THE GOOGLE BACK IN 2002...MULTI-MILLIONAIRES WILL BE MADE...THOSE WHO JUMP ON NOW!
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- proactive1 12 years ago
  
  Originally Posted by SuperAffiliateRockStar
  
  Facebook is THE GOOGLE BACK IN 2002...MULTI-MILLIONAIRES WILL BE MADE...THOSE WHO JUMP ON NOW!
  
  I couldn't agree more, RockStar. Good luck to ya!
  
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efwebm

13 years ago

I've tried a few campaigns and couldn't get any of them approved. So, they are starting with an aggressive "quality" policy. Like google, I think they'd like to focus on corporate marketing and offer "branding". Most of the ads I personally see are for big companies fan pages.

One of my ads was for an online golf game that you sign up to play. My ad was rejected, but just yesterday I received an almost identical ad on my own facebook page for the same site, direct linked, with a very similar ad copy. My guess is I just got a cranky reviewer and someone else was more lucky than I was.

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proactive1

13 years ago

Just stopped by this morning to again say thanks to everyone who contributed to this thread! Your comments are very helpful. Going forward I wish all of you success in your Facebook Marketing endeavors. In the meantime, if you hear of any developments/war stories on the FB front, please share them here if you get a chance.

Aim high Warriors and keep your eyes on the prize!

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eflo

13 years ago

I have an outsourced system for roughly $600 that can get me a fan page with 5k people in it. Currently have a list of about 40k using this method (spread out in <5k groups so messaging still works) and have gained roughly 3k members in a single product campaign. So Yes, fb marketing is profitable. I'm curious to see if I can return a positive cash flow on fb ads though ( haven't tried yet)

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createyouwealth

13 years ago

Facebook is extremely profitable if you know how to implement certain techniques properly and with twitter combined, there is nothing to stop you from building a solid network that you can market anything to and make some good money. I haven't got into facebook ads yet but a lot of people loose a lot of money with facebook ads because they don't do the market research.

They target a market that is not going to bite on their offer. And one of the main things that they target wrong are the age groups. They target the ages that are not serious to their niche in order to take action. And did you know that the ages of 25-64 make up 72% of social users online and 28% are the remainder? That statistic alone would save people a lot of money when they target their ads on that research alone:-)

I am releasing my Social Domination Report very soon, that will reveal how to effectively use facebook and twitter to build a strong targeted network on both of the platforms and automating most of the process saving you a ton of time and getting past the learning curve. It will also be revealing secret youtube and linkedin techniques that a lot of people don't know about either that will take their marketing efforts to the next level. I'll also keep you updated as the official release to warriors.

All the best with your success.

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humbledmarket

Banned 13 years ago

I have tried facebook ads and actually spent well over $200+ in ad credit however the ROI wasn't good.

It is true it's cheaper than google ads however it isn't converting as well for me personally.

I however believe facebook is still an excellent place for marketing especially viral marketing but the whole essence of this is free marketing and traffic.

If you are able to have your brand or website shared by others it has more weight and influence to have something shared by a friend than to see an ad while playing some game or chatting up your friend.

So in my opinion. Use facebook for marketing but go with no cost or low cost traffic route but for ads stumble upon might be a good alternative that's just my stand on things others might view it differently

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cashcrazedgoat

13 years ago

Yes, this is actually how I feel as well. I really can't see it any other way.

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cashcrazedgoat

13 years ago

You have probably heard that Facebook is an excellent business ad platform. You have seen the campaigns that other companies carry out via the social portal. What does it really take to advertise your business on Facebook?

A business owner can make use of numerous options. Some of these are free, others require some budget. Advertising on Facebook is probably the best way to reach a wide, yet targeted audience.

When advertising on Facebook, you can select one of the numerous options available.

FACEBOOK ADS
Facebook ads are probably the simplest and least time-consuming manner to advertise your company.

The Facebook ads page will help you go through the process quickly and effortlessly. You have to select a picture and your commercial message, the link that your ad will lead to, your daily budget and the desired audience.

Facebook allows you to decide what types of people will see your message. Your selection can be made on the basis of gender, age, location and interests. Select the group that best corresponds to your services and products.

Choosing which page the ad will link to is also important. If you are promoting a specific product, you should link to the page that describes it. If your goal is to encourage online sales, link the ad to your online store. Think carefully about the goals of the campaign and make your selection based on those.

Facebook allows you to determine your daily advertising budget. Once you spend the financial resources for the day, the ad will stop appearing.

COMPANY/PRODUCT GROUP
Creating a Facebook group dedicated to your company or specific products is another option to advertise via the social portal.

Groups can be created free of charge but getting people interested in the group can be a timely process.

To provoke people to become members of the group, you need to provide useful, high quality information. Post articles and add good looking pictures and videos. The group does not necessarily have to discuss solely your products and services. You can include curious facts and useful information from your main area of expertise.

USE YOUR OWN PROFILE
Your personal Facebook profile can also be part of a business advertising campaign.

Include links to your corporate website and upload videos and pictures related to your professional occupation.

Use your profile to interact with others and to answer questions about your company and its main sector of operation. Naturally, you can use the profile to work on new social contacts and to discover potential business partners and clients.

Start discussions and ask people in your network about their opinion on your products and services. Use Facebook to carry out both advertising campaigns and marketing research.

Facebook gives you access to the profiles of millions of potential customers. The best part about a Facebook advertising campaign is that it can often be carried out free of charge or using a limited budget. Explore the numerous options available and select the one that fulfills your goals.

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Oce@n 13 years ago

Well I personally don't use facebook ads but make a killing on facebook. TTBT ads can be good because of the degree of targeting you can get, but fanpages are free and can get you 100 times more people for 100 times less. Now of course you need to know how to make your fanpage go viral, cause not every fanpage created becomes viral.

I have laid down this process to a science, where I can basically guarantee that any fanpage I create following my model will get viral.

I'll give you a few tips here, although to get all the details (and as we all know God lies in details) you'd need much more info. But I can't since I'd take over 200 pages to all lay it down.

What I can tell you right now is the main system I use, the nuts and bolts.

I personally monetize around 80% of my facebook traffic with cpalead, but yes when it comes to generate lots of traffic for your business it's also very possible. I know it cause I've done it on request for a friend of mine in Chicago who didn't even had a website. I setted up a fanpage with the adress on it, what it was all about.. He noticed a pretty nice increase in sales in his offline shop.

The key is to generate what I like to call a pool of traffic. Think of it as a pool of funds like in a hedge funds. Here, it's a pool of traffic. You need to create a series of fanpages that will consistently attract thousands if not hundreds of thousands of fans, that have no monetization purpose, only for fun. People will argue in saying that this traffic is not meant to purchase anything if they join fanpages like "I hate when you add me on facebook and ask me who am I, you are the one I should ask you this, f*cker!".

But I don't personally agree, if your marketing is good.
Cause here's the deal. The trick is to amass a good number of those fanpages, and once your fanpages starts to die, you link it to your newer fanpages. At the beginning you may not get many fans but after a while you reach a momentum where you just get so much traffic, too much you can handle lol That's when you tell yourself "okay. I got 1.7M people I can reach, right now, what if I make a multi status update to my new website related to [XYZ]? Or something like that. The key is to link to something massively marketable since facebook traffic is the perfect reflect of the average consumer. So don't link to niche websites, but to websites related to universal problems, such as weight loss, make money online, etc. And find cpa offers to monetize them.

You think it's easier said than done? Absolutely. And what I've just told you requires more than just a few clicks. It requires you to set up an infrastructure of facebook accounts, add a certain amount of friends, use certain scripts, certain tactics for your fanpages that will basically guarantee you to achieve that results.

I'm currently creating a course on facebook marketing that will be the most comprehensive in the market, that I can promise it. My purpose was to remove luck out of the equation when it comes to making your fanpages go viral and making money on facebook. But make no mistake: it's not for everyone and certainly not for the faint hearted. Cause the tactics are pretty rah. Having said that the rewards are just beyond marvelous and you can, in a few days or just a week or two, have already 1 million people to reach FOR FREE. I don't think facebook ppc advertising can allow that, with all its power.

Cheers

Ocean
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kevinhdavis

13 years ago

Cheap clicks are possible. Attached is an image of our latest campaign which brought in over 3100 fans to a brand new fan page.

From the people who clicked on the ad, about 70% became fans.

About 8% joined our email newsletter as well.

We are also using discount codes for our ecommerce store as an incentive for "likes" and optins for the monthly newsletter.

We also did a test of posting a clickbank offer for the niche to the wall and made a few sales that way as well.

Once you figure out how it works, it really works.

Note: Our fan page is more about building a community around a niche market as our target, rather than a company/product brand. That is the main reason why this ad campaign worked so well. The community is now taking over the fan page and it is growing naturally through social networking.

Kevin

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proactive1

13 years ago

Originally Posted by kevinhdavis

Cheap clicks are possible. Attached is an image of our latest campaign which brought in over 3100 fans to a brand new fan page.

From the people who clicked on the ad, about 70% became fans.

About 8% joined our email newsletter as well.

We are also using discount codes for our ecommerce store as an incentive for "likes" and optins for the monthly newsletter.

We also did a test of posting a clickbank offer for the niche to the wall and made a few sales that way as well.

Once you figure out how it works, it really works.

Note: Our fan page is more about building a community around a niche market as our target, rather than a company/product brand. That is the main reason why this ad campaign worked so well. The community is now taking over the fan page and it is growing naturally through social networking.

Kevin

Way to go, Kevin... It appears to have taken on a life of it's own, as well it should. Grats!

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kevinhdavis

13 years ago

For some reason, the image attachment didn't come through with our facebook stats snapshot.

Here is another try.

Thanks,
Kevin

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George Phillip

13 years ago

I will have a product for facebook marketing using all the Dev tools later this month.

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Kazz

13 years ago

Has anyone bought JaniG's FB Siphon?

There's another thread about it but nobody seems to have actually bought it and I'm keen for some feedback from someone who has.

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hendricius

13 years ago

I use free fb marketing :p Just tell people about your fb page and it slowly starts gaining popularity, the ads on the sidebar of face book are hardly read by people..

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eflo

13 years ago

I was reading the terms for WSO's - and I wanted to confirm here if any mods or anyone could let me know. Are we allowed to post a WSO that guarantees X amount of fans to a particular FB page? The fans would be targeted based on the bribe we'd give them to join the group in the first place.

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Steven Carl Kelly

13 years ago

There's certainly money to be made among the 500 million members on Facebook. That being said, my team is going where the TOP dough is on FB: apps. I've currently got them developing a series of apps that should produce a very, very lucrative revenue stream.

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garyk1968

13 years ago

Originally Posted by Steven Carl Kelly

There's certainly money to be made among the 500 million members on Facebook. That being said, my team is going where the TOP dough is on FB: apps. I've currently got them developing a series of apps that should produce a very, very lucrative revenue stream.

Agreed Steven thats where the smart money is and if you get it right can go massively viral.

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Dave Owen

13 years ago

Don't get discouraged if your ad gets disapproved. Sometimes it takes multiple resubmissions to get it through, if it follows the guidelines.

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kevinhdavis

13 years ago

I disagree with the comment about hardly anyone reads the ads on the right side. Attached if our Unique CTR stats and our fan cost per conversion.

CTRs are comparable display advertising on other networks and cost per conversion to build a fan base is great.

It all depends on the market, what you are trying to accomplish, the targeting of your ad, and the copy. Doesn't it always?

Anyway, we used to think the same way until we adjusted our strategies based on Ryan Deiss and Perry Belcher's training.

You can't do PPC the same way on social networks as you did on normal PPC networks, it is a completely different animal.

Kevin

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kevinhdavis

13 years ago

Do images just not go through on the first post? It happened again.

Image hopefully attached to this post.

Kevin

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proactive1 13 years ago

Interesting observation/question from Perry Marshall today in an email where he says:

"To hard-core, driven business types, Facebook might seem like a toy. That's what most people thought about the Internet 10-12 years ago. It turned out to be something much bigger than that, didn't it?"

My take-away from that comment is the old standby-- A rising tide lifts all ships. The only thing I'll add is there's absolutely no better time for shipbuilding.
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newimwarrior

13 years ago

Originally Posted by Thirty3Down

Hey everyone!
Great thread!
My company just put together a Guide to Facebook Advertising. I'm looking to gather testimonials and have 10 copies that I would like to give away. This seemed like the perfect place to throw it out there.

It covers everything from getting started to some advanced tactics that my company has used. If you'd be interested in checking it out and shooting me a testimonial if you like it (testimonial is not required if you like it...but appreciated) just PM me!

Loving this discussion!

Hi

Would love to review your facebook advertising guide - are any review copies still available?

Thanks for the great offer!

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JonAlfredsson

12 years ago

It's true that using Facebook marketing the right way will make wonders to your business. Although I'm not that aggressive in doing this type of marketing, joining a group is already a good way to connect with other people. Facebook ads are also very simple to do and can be easily customized to meet your advertising needs.

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jbrett

12 years ago

Michael, I saw you managed Facebook ads. While I'm not a local business I would be very interested in your services.

If you decline because you are busy or are only interested in local businesses is there somewhere else I could go?

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proactive1 12 years ago

Okay, I've been on this project now for a couple weeks, delving into this Facebook Marketing Plan of mine and from a business perspective, the question becomes, How do I better understand consumer behavior? I mean as marketers, we're always curious about what motivates our customers into buying either our products or, God forbid, those of our competitors. LOL, I think over the next couple years at least my "FB" will be "Front Burner" plan for Facebook fortunes
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proactive1

12 years ago

LOL Guess y'all are Facebooked out -- Freaky; it was a lively thread for a while.

Anyhoo, are there any more Warrior success stories relating to Facebook Marketing?

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d_cousins

12 years ago

Facebook is really a great place to advertise and build any business. How ever there is another Social Networking Site that is a lot cheaper and I have gotten 10 times more people clicking on my ad's and taking action the site is bit.ly/dpWo4l this is the social network that will actually pay you.

The upside to this site and why it works better than Facebook is because everyone on there is looking for opportunities or is in a business opportunity.

Facebook does however have way more people and if you are really good you can make a ton of money with Facebook!

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proactive1 12 years ago

Yes, thanks Dallas. Think I've come across that bit somewhere in my travails. Worth another look-see and perhaps dig in a little deeper. There's no substitute for the best though and IMHO marketing with Facebook has the potential to deliver bigger bang for your buck in the long run, but again I've learned never to discount the underdog.
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yanivkalfa

12 years ago

Wow by reading this i understand i kinda lost nice market - FB, maybe i should use it more

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dagaul101

12 years ago

I agree Facebook is to be jumped on, before it becomes more draconian

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K.Callwood

12 years ago

Was there ever anymore news about the FB keyword tool? That sounded very promising to search for trends, like on twitter.

One trick I have used successfully is to ultra-target my ads. We are talking the same ad for women, in a specific city, in 1 year age intervals. For some reason, FB drastically reduces the cost as the number of available people goes down.

So maybe you can test a product/page in a broad market, then drill it way down to get cheaper clicks/views. This is also a great way to determine who is actually responding well to your offers. The added bonus there is that you now know exactly who to target for similar offers, saving time and money in the process.

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proactive1

12 years ago

Originally Posted by K.Callwood

Was there ever anymore news about the FB keyword tool? That sounded very promising to search for trends, like on twitter.

One trick I have used successfully is to ultra-target my ads. We are talking the same ad for women, in a specific city, in 1 year age intervals. For some reason, FB drastically reduces the cost as the number of available people goes down.

So maybe you can test a product/page in a broad market, then drill it way down to get cheaper clicks/views. This is also a great way to determine who is actually responding well to your offers. The added bonus there is that you now know exactly who to target for similar offers, saving time and money in the process.

Hello K... There's a free Perry Marshall webinar I'm attending tomorrow morning covering quick "keyword" and market research on Facebook using a clever technique in Facebook admin... Free Coaching-Session [Facebook Advertising] (this is NOT an affiliate link). I met Perry a couple years ago in Chicago and try to stay up-to-date on his teachings and yes, I do promote some of his stuff. In any event, I'm gonna check this out. The competition on Facebook is heating up!

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Facebook Marketing Anyone?

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