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PPC Geo Targetting Mystery

by water-words
1 replies
  • SEO
    • |
Hi Warriors, I'm stumped with something and would be deeply grateful if someone could point me in the right direction for a solution:

I'm running pay-per-click ads on Google, Yahoo!, Facebook, and MySpace. It's a local campaign so I have set so the ads appear in a specific corner of the country.

However, Google Analytics clearly tells me that people are seeing my ads and clicking into my landing page from outside this target area. Not in huge numbers, but enough to raise my clients' eyebrows -- 'cause they're paying for those clicks!!

I've ruled out the following explanations:
  • It's not just one of the advertising channels: Google, Yahoo!, Facebook, and MySpace are all sending traffic from outside the areas I've targeted in the campaign.
  • It's not an error in the campaign settings. They're all properly set to display ads in the target area only.
  • It's not miscoded links in the ads themselves.
Can anybody out there offer a plausible explanation for this?????? Thanks in advance.

Eric
Water blog writer and Internet marketer
#geo #mystery #ppc #targetting
  • Profile picture of the author CliveG
    Originally Posted by water-words View Post

    Hi Warriors, I'm stumped with something and would be deeply grateful if someone could point me in the right direction for a solution:

    I'm running pay-per-click ads on Google, Yahoo!, Facebook, and MySpace. It's a local campaign so I have set so the ads appear in a specific corner of the country.

    However, Google Analytics clearly tells me that people are seeing my ads and clicking into my landing page from outside this target area. Not in huge numbers, but enough to raise my clients' eyebrows -- 'cause they're paying for those clicks!!

    I've ruled out the following explanations:
    • It's not just one of the advertising channels: Google, Yahoo!, Facebook, and MySpace are all sending traffic from outside the areas I've targeted in the campaign.
    • It's not an error in the campaign settings. They're all properly set to display ads in the target area only.
    • It's not miscoded links in the ads themselves.
    Can anybody out there offer a plausible explanation for this?????? Thanks in advance.

    Eric
    Water blog writer and Internet marketer
    Are you saying that Google Adwords says that the IP address of a visitor is in one place but that Google Analytics says that it is somewhere else? If so it seems like it is something that you should ask Google.
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