I can get backlinks for two purposes -
- To get more traffic to my site i.e. someone reads my EZA and clicks through to my site, and
- To help increase my page rank.
I know that backlinks can be follow or no-follow. I also read that it's preferable to get backlinks from sites that have a high PR.
What I want to learn more about are your opinions on the following:
- How important are backlinks when Google determines the PR of my site?
- How important is the follow / no-follow factor?
- Is a no-follow backlink from a high PR site worthless?
- How important is anchor text? Is it more important for backlinking from low PR sites?
- What other factors contribute to increasing my page rank?