Optimized PPC campaigns

20 replies
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Pay Per Click advertising is becoming more and more difficult. There are literally hundreds of thousands of advertisers out there trying to grab customers' attention.
As an advertiser, you know that pay-per-click campaigns take a lot of trial and error. You set up your keywords, write your ads and track conversions until you find just the right combination that works the best.

You COULD use a keyword research tool. That would allow you to see exactly what your competitiors are doing, so you can "cash in" on their "test" and launch with the most lucrative combinations possible.

To keep growing your business one of the key elements is to know what is going on in the market, know what other people are doing is something that you need to know, then have a tool which make this process automatic, is fundamental because doing it manualy is too time consuming.

DO NOT go and dump in a gazillion keywords into your adgroups and campaigns- unless you want to boast about how many terms are in your keyword portfolio. The majority of these terms, scored by whatever techniques are going to be junky and low volume- and the engines will penalize you for it. Rather, what I do is hand pick just a few terms per ad group and then borrow ads from competitors that are already bidding on those terms. Sounds simplistic? Well, it is- but it works. Make sure you group your keywords tightly, so they all reflect the same user intent. The engines will choose one of the ads from that ad group to show, so make sure that each keyword is just as relevant for the ad you show.

You'll also want to look at your analytics data to get a sense of quality- don't be just a PPC tool jockey. Check out your landing page bounce rate per keyword. You'll find that some terms will have a 60%+ bounce rate and should therefore either be cut- or you have to change your landing page. A bounce rate is what percentage of folks bail on your landing page. Most affiliates choose to look only at conversion rate, but bounce rate is a great intermediate metric, since you get a lot more data earlier than having to wait for a conversion.

By the way, if you aren't using AdWords Editor and are trying to optimize via the web interface, you are handicapped right there because you can't make bulk changes and do "Excel-like" things like sorting, find/replace, and copying.

PPC, article writing, and youtube is my recipe for not working a W2 job.
#campaigns #optimized #ppc #ppc campaigns
  • Profile picture of the author Pat_Bornthick
    Is it me or is that a "blatant" ad?
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    Watch how I can make ANY WARRIOR give me all their money without them even realizing it..

    DON'T CLICK HERE unless you do want to be tricked into giving me money
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    • Profile picture of the author ethicaladvantage
      it's you. There is valuable information in the thread, even if someone chooses not look into the information further, new marketers are possibly not familiar with PPC campaigns, or their benefits, and are therefore able to gain from the mere knowledge of what PPC campaigns entail. All information can be valuable, even an ad can hold value if you know how to disect what is delivered to you.
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      • Profile picture of the author strauss
        It was really nice posts and thanks for sharing the ideas.
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        To know more information check with this------>http://www.putonyourgoggles.com/blog...-on-the-loose/

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        • Profile picture of the author ethicaladvantage
          Originally Posted by strauss View Post

          It was really nice posts and thanks for sharing the ideas.
          I am sincerely grateful for your appreciation Strauss. You know, even when I don't completely grasp a thread, I don't spend my precious time to dis-credit, or tactfully tear down the author, maybe they are new, or messed up, or whatever is the reason I don't bust their chops. But I guess some people take the approach, that if they can't be successfull then it's easier to make sure others aren't either, rather than catch up.
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          • Profile picture of the author ethicaladvantage
            I have added a few points to the thread so that no one feels like they've been cheated out of their valuable time. I agree that reading a mediocre thread is not always completely fullfilling, so this was an attempt by me, to satisfy the unsatisfied.
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    • Profile picture of the author mistertortoise
      Originally Posted by Pat_Bornthick View Post

      Is it me or is that a "blatant" ad?
      I'm not going to bother to comment on this OP specifically, but it seems to me there are a large number of opening posts on this site that are blatant ads.

      Its unfortunate but I suppose we've just got to filter them out ourselves.

      Fortunately there are a many great posts to make up for it
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      • Profile picture of the author ethicaladvantage
        Originally Posted by mistertortoise View Post

        I'm not going to bother to comment on this OP specifically, but it seems to me there are a large number of opening posts on this site that are blatant ads.

        Its unfortunate but I suppose we've just got to filter them out ourselves.

        Fortunately there are a many great posts to make up for it
        Let me ask you Mistertortoise, isn't every single e-article you've ever read or written an advertisment? But before they advertise to you with some measly little link at the bottom (Which is where you've FINISHED reading) you are gaining some value, may it be an alternate perspective, an idea for yourself, or maybe a firmer stance of your disagreement, either way IT HAS DONE SOMETHING FOR YOU, so please don't try to be the one and only all mighty declarer of value, just find the value in everything you do, see, think, smell, hear, taste, touch, live, and love. Life and all within it, are so much more rewarding if you do so.

        Light, love, and more light to you Mr. Tortoise
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        • Profile picture of the author mistertortoise
          Originally Posted by ethicaladvantage View Post

          Let me ask you Mistertortoise, isn't every single e-article you've ever read or written an advertisment? But before they advertise to you with some measly little link at the bottom (Which is where you've FINISHED reading) you are gaining some value, may it be an alternate perspective, an idea for yourself, or maybe a firmer stance of your disagreement, either way IT HAS DONE SOMETHING FOR YOU, so please don't try to be the one and only all mighty declarer of value, just find the value in everything you do, see, think, smell, hear, taste, touch, live, and love. Life and all within it, are so much more rewarding if you do so.

          Light, love, and more light to you Mr. Tortoise
          hey,

          like i said in my post, i wasn't aiming particularly for you, it was just a observation about the forum in general.

          There just seems to be a lot of posts here where members leave a few breadcrumbs which don't contain any real usable information under the pretence that they are doing so for altruistic reasons, rather than the blatant advertising that it is. There signature of course always has a related link for you to follow where you will have to part with your credit card details if you want any real information.

          This kind of post seems outwith the spirit of an internet forum to me, although being reasonably new to the internet marketing world it may just be that the rules are different here than on other forums i frequent.

          As I said earlier, there are some great posters here who genuinely want to help which makes a great forum regardless.
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  • Profile picture of the author lunarc
    Originally Posted by ethicaladvantage View Post

    launch with the most lucrative combinations possible.
    They would also be the highest keyword bids.
    Are they affordable with affiliate commissions?

    Ben.
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    • Profile picture of the author James Schramko
      Originally Posted by lunarc View Post

      They would also be the highest keyword bids.
      Are they affordable with affiliate commissions?

      Ben.

      I would take "lucrative" to mean the most profitable rather than the most expensive.
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    • Profile picture of the author ethicaladvantage
      Originally Posted by lunarc View Post

      They would also be the highest keyword bids.
      Are they affordable with affiliate commissions?

      Ben.
      Well each person has their own idea of affordable. My definition of affordable is: (The value or benefit that you obtain, out-weighs the cost involved to secure said item), in other words, if you bid the keywords and your end cost is $50.00 but you we're able to harvest $168.00 + recurring, then that was an affordable buy. I hope that is a fair and USEFUL answer.

      To your continued success Lunarc.
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  • Profile picture of the author PPC-Coach
    Did you edit something out of the original post?


    I'm not sure how your thread title ties in...
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  • Profile picture of the author Justinmg77
    I don't think it is a blatant ad. The guy spent a good amount of time writing that and it has good points!
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    • Profile picture of the author mistertortoise
      Originally Posted by Justinmg77 View Post

      I don't think it is a blatant ad. The guy spent a good amount of time writing that and it has good points!
      well the original post has been edited to make it less spammy so, yeah, it isnt so bad now.
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    • Profile picture of the author ethicaladvantage
      Originally Posted by Justinmg77 View Post

      I don't think it is a blatant ad. The guy spent a good amount of time writing that and it has good points!
      I'm grateful to you Justin, for your keen eye for value. I do admit there was roughly have the information there initialy, but in mistertoroise's clear dissapointment, I had been inspired and motivated to give more value in my efforts. Perhaps my former mindset that "a large and heavy presence with a small amount of value is the best recipe", is not the most efficient nor successfull. It is to sacrifice a small amount of efforts formerly dominated by attempts at a great presence, and transfer some of that effort, so that it may be absorbed by the delivery of extra value. Thank you again Justin for your supportive words, and thank you also mistertortoise, for I found value in your perspective.
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      • Profile picture of the author ethicaladvantage
        I just want to thank everyone who has responded. For those who obtained something valuable, and for those who gave something valuable. I thank you all the same.
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  • Profile picture of the author semie
    Originally Posted by ethicaladvantage View Post

    Pay Per Click advertising is becoming more and more difficult. There are literally hundreds of thousands of advertisers out there trying to grab customers' attention.
    As an advertiser, you know that pay-per-click campaigns take a lot of trial and error. You set up your keywords, write your ads and track conversions until you find just the right combination that works the best.

    You COULD use a keyword research tool. That would allow you to see exactly what your competitiors are doing, so you can "cash in" on their "test" and launch with the most lucrative combinations possible.

    To keep growing your business one of the key elements is to know what is going on in the market, know what other people are doing is something that you need to know, then have a tool which make this process automatic, is fundamental because doing it manualy is too time consuming.

    DO NOT go and dump in a gazillion keywords into your adgroups and campaigns- unless you want to boast about how many terms are in your keyword portfolio. The majority of these terms, scored by whatever techniques are going to be junky and low volume- and the engines will penalize you for it. Rather, what I do is hand pick just a few terms per ad group and then borrow ads from competitors that are already bidding on those terms. Sounds simplistic? Well, it is- but it works. Make sure you group your keywords tightly, so they all reflect the same user intent. The engines will choose one of the ads from that ad group to show, so make sure that each keyword is just as relevant for the ad you show.

    You'll also want to look at your analytics data to get a sense of quality- don't be just a PPC tool jockey. Check out your landing page bounce rate per keyword. You'll find that some terms will have a 60%+ bounce rate and should therefore either be cut- or you have to change your landing page. A bounce rate is what percentage of folks bail on your landing page. Most affiliates choose to look only at conversion rate, but bounce rate is a great intermediate metric, since you get a lot more data earlier than having to wait for a conversion.

    By the way, if you aren't using AdWords Editor and are trying to optimize via the web interface, you are handicapped right there because you can't make bulk changes and do "Excel-like" things like sorting, find/replace, and copying.

    PPC, article writing, and youtube is my recipe for not working a W2 job.

    The first part in bold is taken from somewhere on the web, I know Ive read it before! But I do agree with your pointers. Great tips.
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  • Profile picture of the author magnum3
    many and many people is starting to use PPC everyday.. thats why domains have been very strict or difficult to persuade.. but soon, they'll come up with a solution..
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  • Profile picture of the author PalatnkFactor
    what exactly are you doing with YouTube?
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