Question about "PR" of backlinks

7 replies
  • SEO
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A lot of people say submit articles to EZA and the like because the have high PR and include a backlink to your relevant site. However, isn't it only the main page of these sites which have a high PR. If I submit an article and it is published, then the page backlinking to my domain is a PR0. Is it worth taking the trouble submitting articles to multiple directories only if the backlinks they will provide will be PR0?
#backlinks #question
  • Profile picture of the author Mitro
    Due to these sites' internal linking (if they have a good structure), authority, ie. PR, will flow to these individual pages too, which Google shows as PR0.

    Yes, they can be worth it.
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  • Profile picture of the author JFVJ
    Hey Scott,

    Everytime you publish anything on the internet, the PR of that page will be 0. However, many SEO experts have tested and even though the PR of your article is 0, since that article comes from a respected site with high PR, google will still look give some power to your backlink.

    Fabio
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    • Profile picture of the author Brad Callen
      Originally Posted by JFVJ View Post

      Hey Scott,

      Everytime you publish anything on the internet, the PR of that page will be 0. However, many SEO experts have tested and even though the PR of your article is 0, since that article comes from a respected site with high PR, google will still look give some power to your backlink.

      Fabio
      Right-O!! An "authority domain" PR 0 link is still worthwhile. From time to time, the article itself will rank well for the primary keyword (article topic), so there are more benefits than just link equity.
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  • Profile picture of the author JackPowers
    The Page Rank you see in the toolbar doesn't directly affect rankings in any way. That is easily proven because lots of pages without PR outrank pages with PR.

    Google shows the 'most relevant' results, not the ones with the highest PR. So a link from a relevant site will be better than a link from a non relevant site.

    This isn't the final answer though, as there are many other factors at play with Google, particularly after the Mayday update. Trust and authority plays a big part in this. That's why an Ezinearticle will rank well on it's own.

    In my opinion, the individual effect on rankings is very little from Ezinearticles (even many), but I still think Article Marketing should be a part of SEO strategy, because your articles may get published by other webmasters and article traffic is highly targeted (second only to PPC?). In general though, I go more with mass submission with articles and only submit spun versions of content on my own websites.

    In the beginning, it may seem like a better strategy to submit your best content to article directories, but in the long run you should keep your best content for yourself.
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    • Profile picture of the author paulgl
      Originally Posted by JackPowers View Post

      Google shows the 'most relevant' results, not the ones with the highest PR. So a link from a relevant site will be better than a link from a non relevant site.
      But, if a higher PR site has the same relevancy, guess which one trumps the other?

      That's why PR matters, but not necessarily as much as relevancy in some searches.
      Google will look at the vote getters first and determine relevancy. If none are spot on,
      it will choose a lower PR site with greater relevancy. But you always want to be in
      the group that gets looked at first.

      EZA passes not only PR, but authority. They can work in tandem. The PR you get
      is very watered down. I don't even use it anymore.

      Paul
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  • Profile picture of the author CJ.Online
    What matters the most is the PR of the homepage, not the individual page itself. If the page rank of the individual page gets a boost, which is likely to happen, that's even better.

    But the bottom line is, focus on the homepage of the website when determining if a site is worth posting an article to. Hope that helps
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