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Adwords ROI optimization

by indi1988
2 replies
  • SEO
    • |
Hey warriors, i have a few profitable campaigns running with adwords and i have a question.

I would like to optimize my roi, but the only strategy i am aware of eliminating bad keywords.

I know that adwords and analytics is very complex and offers alot more ways to optimize campaigns.

My question is, what other strategies do you guys use to increase roi and cut ad costs?

Thanks.
#adwords #optimization #roi
  • Profile picture of the author PhilipSEO
    This is much more complex than can be briefly sated, but here's a start. Sort your keywords by Conversion Rate and by Cost Per Conversion. The key to optimization is selecting the keywords that convert cheaply and at a high rate.
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  • Profile picture of the author Lucid
    Increase your QS by creating better ads. Higher QS increases your position (more clicks up there) which decreases your costs as well.

    Believe it or not, a well crafted ad can also help increase conversions which increases ROI and cuts costs. So again, work on your ads using very targeted keywords.
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