Does Site Domain Name mean a lot for SEO?

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If for example, if I were to buy the domain name "iwantmoneytoday.com" and if someone used google to search "I want money today." Will chances are, my website will most likely show up on the first search page just due to the title of my domain?
#domain #lot #seo #site
  • Profile picture of the author John Alves
    Originally Posted by AlfredM View Post

    If for example, if I were to buy the domain name "iwantmoneytoday.com" and if someone used google to search "I want money today." Will chances are, my website will most likely show up on the first search page just due to the title of my domain?
    It would go up. There is a high chance that you will land on the first page for "i want money today". The keyword is in the domain, and this is used by search engines in their algorithm. The problem is that most people do keyword research wrong. They look under "broad match" when they are actually looking for "exact match". They think the volume of traffic is higher. Most keyword domain names are starting to disappear because everyone is trying to make money online with this method.

    If you're trying to get the #1 spot for a keyword in google using this method, I wouldn't recommend it. A lot of people are using the "Google Sniper" method to make money. You're better off finding a domain that you can brand and promote. Forget about Google rankings because there aren't any tools that are 100% accurate for search volume. If you pick the wrong one, you might get screwed, and it's happened to me. I'm at #1 for a couple keywords with the domain name method, and they don't get any traffic in Google.

    There has been a lot of hype from the gurus about this method, and I don't understand why. The profit potential is not there, and when you base your whole business on search engine rankings, you are setting yourself up to fail.

    If you were planning on doing this, then I hope you take other considerations. There are easier ways to make money online than making 500 sniper domains and hoping that they get traffic. Not only will it cost a lot up front, but the risks are far greater than the rewards.
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    • Profile picture of the author AlfredM
      Hm... can you explain the broad match and exact match thing. When I took your advice and did "exact match" the numbers dropped from 500k searches a month to it wasnt even on the list anymore. Does that mean no one actually searches that term?
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      • Profile picture of the author John Alves
        Originally Posted by AlfredM View Post

        Hm... can you explain the broad match and exact match thing. When I took your advice and did "exact match" the numbers dropped from 500k searches a month to it wasnt even on the list anymore. Does that mean no one actually searches that term?
        I use the "Google Keyword Tool External". Yes, it basically means that the "exact term" doesn't get searched at all.

        keyword: i want money today

        Broad match: i want money now or today, i want to make money today, i want ice cream and money today

        Phrase match: i want money today and tomorrow, after school i want money today, i want money today or in the future

        Exact match: i want money today

        As you can see, the profit potential isn't there. You need exact match with the domain method, and most domains don't get searched a lot for the exact term. All the good ones are gone because this method has been being used for years.
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  • Profile picture of the author John Alves
    If you do give it a try, you can try bibliographyformat.net. Someone will make it if it's not you, but I'm not going to bother with it.

    I was going to use this one a few weeks ago, but I decided I'm done with the method. The search traffic for [bibliography format] is 60,500 for global and 40,000 for local.

    I haven't found another keyword higher than that still available for the sniper method.
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    • Profile picture of the author Dellco
      The Google Keyword External Tool gives inaccurate info on the search numbers.

      This is one of the main risks of this "sniper" method. You might end up making many sites that either don't get enough traffic, or don't convert well.

      What it has resulted in though, are many good domains taken, especially over the past one year. Now, they are all gone. Maybe it will raise the demand and price for some of my domains for sale, lol. That's what I'm waiting for
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  • Profile picture of the author alexbbbh
    Originally Posted by AlfredM View Post

    If for example, if I were to buy the domain name "iwantmoneytoday.com" and if someone used google to search "I want money today." Will chances are, my website will most likely show up on the first search page just due to the title of my domain?

    Not quite. This is especially true for niche markets. On broader topics I think google looks for branding much more and pushes those type of sites above. This is because you will need backlinks. Niche sites with exact domain match will not come up just with title while as big authority sites will.

    Which brings my to point no2. Whatever the case might be, the power of good backlinks enforces or negates use of keyword. Example: you can outrank either an exact domain match or a page of a big site if you have powerful links. As in amongst all factors, link building will take the lion's share of the ranking formula.

    alexbbbh,
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  • Profile picture of the author discgolftraveler
    I have tried the keyword domain name strategy before. It works pretty well for non-competitive keywords, but I agree that backlinking and article marketing is really the only way to get consistent traffic, especially for more competitive keywords.
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  • Profile picture of the author thebitbotdotcom
    In my experience, keywords as a domain name definitely helps, but it is not necessary.
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  • Profile picture of the author delosense
    In my experience there are some www dot mylongasskeyword dot com sites that rate very high with no backlinks and no PR but its quite easy to beat them. They do have an advantage in the begining doh.
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  • Profile picture of the author Dr.faizan
    You can also rank for the keyword if your domain doesn't have the keyword you want to rank but it certainly holds an edge..
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  • Profile picture of the author Zen2health
    I guess it depends on the niche, but I've seen tons of people abuse exact match domain names to rank quickly on page one for a number of search terms. It looks spammy though, so I'm not sure about the profit potential in the end. It also depends on how competitive the keyword search phrase is.

    The famous example of a competitive keyword phrase is "make money online" right now, the top spot has two of the keywords in their domain name. The other two in the top ten use an exact match.
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    • Profile picture of the author bydomino
      Originally Posted by Zen2health View Post

      I guess it depends on the niche, but I've seen tons of people abuse exact match domain names to rank quickly on page one for a number of search terms. It looks spammy though, so I'm not sure about the profit potential in the end. It also depends on how competitive the keyword search phrase is.
      A site only looks spammy if is is spammy.

      Having your keyword in your domain is a tremendous advantage. But one cannot stop there. Make a quality page, provide quality backlinks and you will be hard to beat.

      IMO the quality page is a key factor here. Yes the more competitive the keyword the more backlinks you have. But getting traffic to your site is just part of the game. You will still need a quality page to convert.

      I hope this helps

      Kevin
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  • Profile picture of the author tantris
    I agree with others that say it can help but not as much as it seems. I mean look at any really popular keyword search and you'll see sites without a perfect or even good url match appear in the top slots. Other SEO factors must surely then be more significant.
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  • Profile picture of the author Carl Brown
    So, is the strategy, www*mydomain*com/iwantmoneytoday/ nearly as good, as long as you focus on backlinks and proper anchor text (internal & external)? Ezinearticles comes to mind (an authority site)
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Carl Brown View Post

      So, is the strategy, www*mydomain*com/iwantmoneytoday/ nearly as good, as long as you focus on backlinks and proper anchor text (internal & external)? Ezinearticles comes to mind (an authority site)
      I've used that format successfully in the past. Especially if the 'mydomain' part is relatively generic, although I've seen even nonsense domain names ranked (like Yahoo? :p)...
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      • Profile picture of the author Vogin
        Guys in the Challenge told us that it helps a lot, but you can achieve high rankings with other methods. It's always a good idea to include at least one of your keywords in your URL, if you can't get an exact match.
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        • Profile picture of the author Pluton
          There's no doubt that keywords in the URL do help but it should not be your only optimisation tool. You must make as much out of on page optimisation as you can.

          I have a Wordpress site at the moment with no content - just the keyword rich URL and it's no lame duck as it has a reasonable number of searches per month. It appears on my stats with a small number of hits daily. It's currently number 2 in Google!! How long for I don't know - I'm treating it as an experiment at the moment - seeing how long it lasts!!
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  • Profile picture of the author fairlights
    Having a keyword in your domain name does A LOT for your SEO. However, it will not do EVERYTHING for your SEO. Consider this an important factor, out of 20 other important factors.
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    • Profile picture of the author steveinhouston
      I will share something with you.

      As a test, I got the domain name loopbackplugs.cxx. I built a 7 page site with as good of SEO as I could, and have done NOTHING ELSE. Trust me it is quite ugly and primitive, I even built it with a $50 WYSIWYG editor, so the code is bloated crap.

      It has been online for 3 months now, and it wobbles between 13 and 17 in Google for the phrase "loopback plugs". Note however, it does not rank for "loopback plug"

      But with just on page SEO and the keyword 100 % matched to the site name, it is 13 to 17 in over 250.000 results in three months. It went from not in the top 1000 to spot 17 on the day after it was indexed.

      The only link I have made pointing to it is from my web page showing some of the sites I have built.
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  • Profile picture of the author lagrimas175
    In my experience, using your keywords in your domain name helps significantly on Google rankings (even when doing no other SEO) while it does not help as much on Yahoo or Bing.
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    • Profile picture of the author nikking
      Originally Posted by steveinhouston View Post


      As a test, I got the domain name loopbackplugs.cxx. I built a 7 page site with as good of SEO as I could, and have done NOTHING ELSE. Trust me it is quite ugly and primitive, I even built it with a $50 WYSIWYG editor, so the code is bloated crap.

      It has been online for 3 months now, and it wobbles between 13 and 17 in Google for the phrase "loopback plugs". Note however, it does not rank for "loopback plug"
      I'm just curious, the "s" bit... Currently I'm doing some SEO projects and it's interesting to see the comment on the "s" bit. So, does mighty Google ignore the "s" after keywords or not?
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  • Profile picture of the author Absulote
    Interesting
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    • Profile picture of the author HCLee
      Having keyword rich domains is an absolute must if you are focusing on small niche sites. For me, it's the first thing I do - getting a domain name that is the keyword I have researched for. In most occasions my site gets to either page one or page 2 when it gets indexed without any backlink, although that depends on how competitive your keyword is.
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  • Profile picture of the author hendricius
    The keyword rich domain will help you in the initial stage to have a large boost in serp, but if you don have kw rich domain it takes sometime to reach 1st page
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  • Profile picture of the author Mike12345
    If your site domain has keyword rich name. Then this will gives additional benefit in site ranking for target keywords. Also make every innerpage url keyword rich.

    Thanks
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  • Profile picture of the author jeffrey73
    I like the idea of building a somewhat "authority" site, and using different themes. Then build posts or pages around your different keywords.

    With the sniper method you are going to have to host your 100's of sites over different IP's so you'll have to use different hosts or 1 really good one that gives you options.

    I don't personally think Google gives these sites all that weight without backlinking. Either way, you will have to put in the work or it won't last that long. Just my opinion...
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  • Profile picture of the author David08
    Originally Posted by AlfredM View Post

    If for example, if I were to buy the domain name "iwantmoneytoday.com" and if someone used google to search "I want money today." Will chances are, my website will most likely show up on the first search page just due to the title of my domain?
    This is only for your domain...as SEO point of view..but if you search "make money online" your site will not show in SERP.
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  • Profile picture of the author russells
    The keyword in the domain name helps A LOT in SEO.

    If you can, always try to get the domain nane that is the exact keyword you're going for.

    Always stick with .com or .org
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  • Profile picture of the author Fraggler
    It really depends on the type of site you are looking to build. If it just a small site for purely capturing traffic from the one phrase then try and get the exact match. If you are looking at turning your site into its own small business then look at branding carefully.

    You have to look past the initial boost the exact match will give you and think medium to long term. The domain name can get you type in traffic and also become known for being an authority on a subject. I would think that other sites are more likely to link to a branded site than a random 5 (really 1) page MFA site. This will be worth more to your off-site SEO than an exact domain name match (which will only ever work on one keyword).
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  • Profile picture of the author resellerlink
    Banned
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  • Profile picture of the author clickbump
    As some others have said here, having an EMD (exact match domain) for your target keyword or KWP (keyword phrase) is the absolute best leverage you can give your site right out of the gate.

    It, without a doubt, definitely increases your chances of ranking higher for the KWP than if you had a generic domain name without the keywords.

    For example, if I were to consider building a niche site around the phrase "I want money today", I would first check the page 1 competition in Google. To do that, just type the phrase in without quotes and you can see that the competition is definitely beatable (top 4 sites only have 81 backlinks altogether).

    The fact that there are currently no EMD's on page 1 should also give your site a leg up in ranking for this term.

    Although the .com is taken, I'd not hesitate to snatch the .net or .org or both if the KWP was a buying phrase with at least 1500 exact searches per month and given that it met my other criteria for making money with adsense niche sites.
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    • Profile picture of the author steveinhouston
      Updating the loopback site:

      The site now sits at 16 for broad search in Google, and it now is showing 122 for the phrase "loopback plug" without the s.

      In my case the URL is plural, but the non plural phrase in moving up in the rankings slowly.
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