New Adsense AD Format - You May Be Losing Money Already

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  • SEO
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Hey warriors,

Just noticed it today and perhaps a lot of you noticed it already. Adsense just implemented a new format in their ads.

Since this is obviously a new chapter for Adsense afficionados, you might want to check your stats and see if it changes anything.

Just checked mine and so far im 20% lower than my average at this time. Will be keeping a close eye on everything.

I suggest you do the same.

Your thoughts?
#adsense #format #losing #money
  • Profile picture of the author Dellco
    Yep, yesterday and today, it seems my CTR went lower. Was it yesterday they implemented those "improvements?" Seems like the opposite happening.

    Those heads of the Adsense dept don't seem to ever get down to the ground and understand the real situation.

    Just like with the Third party and interest based ads....Which they insisted would be an "improvement."
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    • Profile picture of the author DireStraits
      Originally Posted by Dellco View Post

      Yep, yesterday and today, it seems my CTR went lower. Was it yesterday they implemented those "improvements?" Seems like the opposite happening.

      Those heads of the Adsense dept don't seem to ever get down to the ground and understand the real situation.

      Just like with the Third party and interest based ads....Which they insisted would be an "improvement."
      They've done this before on several occasions, testing several different layout variations.

      Emphasis is on test, though. Chances are if it's reduced your CTR, it's reducing other peoples too. Google isn't in the business of intentionally lowering their revenues, so rest assured that it'll probably change back once the testing period is over, in a few days.
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      • Profile picture of the author Kay King
        I like the change - and my adsense went up. For this format, the colors you choose might be critical for CTR.

        kay
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  • Profile picture of the author claywalsh
    I primarily use 336 x 280 blocks & my CTR is 15% lower today - I think having the URL beside the link just looks more cluttered... was better when it was below the description. I hope they change it back!
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    • Profile picture of the author DireStraits
      Originally Posted by claywalsh View Post

      I primarily use 336 x 280 blocks & my CTR is 15% lower today - I think having the URL beside the link just looks more cluttered... was better when it was below the description. I hope they change it back!
      I primarily use 336x280, too. In contrast though, I think it looks less cluttered, since there's more vertical "breathing space" between ads.

      I can't tell if it's affected my CTR or not really at the moment, since Fridays for me are usually actually quite slow in comparison to other weekdays anyway; they pick up a little later.

      If any of these new layout variations Google has been testing prove beneficial for some (even if not all) publishers, perhaps Google will actually let you customize the order in which the various aspects of the advertisment are displayed, since up until now we've only been able to choose the size and shape of the ad, but the actual layout within that box hasn't been customizable.
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  • Profile picture of the author JamesM
    I noticed a change to the layout of my leaderboard ads - , but my 300x250 seem unchanged. Does anybody know which formats are affected?
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    • Profile picture of the author jhoeuy
      Originally Posted by JamesM View Post

      I noticed a change to the layout of my leaderboard ads - , but my 300x250 seem unchanged. Does anybody know which formats are affected?
      I got this from Google Adsense Blog
      • Leaderboard (728x90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one ad is showing)
      • Medium and large rectangles (300x250, 336x280): the URL is now in the same line as the title
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      • Profile picture of the author paulgl
        They've been testing this on various sites/browsers for a while.
        Looks like they are expanding that. If you search this forum,
        it came up many times in the past.

        It really should have little to do with ctr. And if it does, it should be
        more adwords favorable. Remember, we are living off of adwords
        customers, not anything we own or run.

        Google is in the business of making their adwords customers happy.
        They pay. We don't.

        I'll you what. That new format looks more like content links. It should
        actually be better. Looks like you may want to swap a 728x15 link
        unit for one of those 728x90 babies.

        Paul
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  • Profile picture of the author Clyde
    I think it's at random, I saw it for a little bit on one site, and then it's all normal on the rest of my sites.

    I did notice a decrease in CTR though for today.
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  • Profile picture of the author Shaunman
    I was wondering why my site had a high CTR this month. Maybe this is the reason.

    Bottom line it goes up and it goes down.
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  • Profile picture of the author misterkailo
    My CTR has been increased ever since this change.

    I am currently using 336 box with red (ff0000) title, #cccccc font and #b3b3b3 url

    I do a bunch of XFactor style sites and most of my sites get about 30-40% CTR and some are over 60%.
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  • Profile picture of the author govi5
    Nope. I don't think so.. their new ad look is really attractive and away from the look of an AD. It's gonna work great.
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    • Profile picture of the author claywalsh
      Originally Posted by jijosunny View Post

      Nope. I don't think so.. their new ad look is really attractive and away from the look of an AD. It's gonna work great.

      The 728x90 Ad looks good - I would agree it looks more like natural links & less like an Ad.

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      The 336 Box looks worse in my opinion, more cluttered. I don't like the URL directly beside the blue link, some getting cut off so you see a partial url.

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      • Profile picture of the author DireStraits
        Yeah I stand corrected with regards to what I said earlier: this change does indeed appear to be permanent, as indicated by the official Adsense blog.

        Two new colour schemes combinations (not necessarily using these exact colours for the title, however) I'm testing right now on my new-style 336x260 ad blocks, are:

        Something like this:

        A Bit Like This Example www.example.com
        The description goes here bla blaaady
        bla bla bla bla


        A Bit Like This Example
        www.example.com
        The description goes here bla blaaady
        bla bla bla bla


        A Bit Like This Example
        www.example.com
        The description goes here bla blaaady
        bla bla bla bla


        A Bit Like This Example www.example.com
        The description goes here bla blaaady
        bla bla bla bla


        ... and secondly, something like this:

        A Bit Like This Example www.example.com
        The description goes here bla blaaady
        bla bla bla bla


        A Bit Like This Example
        www.example.com
        The description goes here bla blaaady
        bla bla bla bla


        A Bit Like This Example
        www.example.com
        The description goes here bla blaaady
        bla bla bla bla


        A Bit Like This Example www.example.com
        The description goes here bla blaaady
        bla bla bla bla
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        • Profile picture of the author Kay King
          Keep working - darken the text
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          Every child needs a pet because every family needs an optimist

          Saving one dog will not save the world....but will forever change the world for one dog.
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  • Profile picture of the author deloriagod
    I've made $0.15 today. That's more than an average day so I'm going to say I love these new ads! :p lol
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    • Profile picture of the author Kay King
      When there are changes you have a choice.

      You can complain about how it's hurting you - or you can find ways to make changes of your own so it doesn't hurt you.

      Often it's not what the change was that bothers people - but only the fact that "something changed".

      kay
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      Every child needs a pet because every family needs an optimist

      Saving one dog will not save the world....but will forever change the world for one dog.
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  • Profile picture of the author yukon
    Banned
    [DELETED]
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    • Profile picture of the author TammieJJ
      Good point.
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    • Profile picture of the author claywalsh
      Originally Posted by yukon View Post

      I like this new format!

      Now a visitor can't copy & paste the Adsense Ad URL.

      When the link was at the bottom it was easy to copy & paste.

      Sure they can just type it in their browser (unless it's a long url), I think most people are lazy & would click before having to type.
      They are probably also too lazy to copy & paste as opposed to just clicking the link right there. However I see your point.
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  • Profile picture of the author cagliostro
    The NEW 728x90 is GREAT. Blends great and already improved my clicks.
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    • Profile picture of the author Zen2health
      Originally Posted by cagliostro View Post

      The NEW 728x90 is GREAT. Blends great and already improved my clicks.
      This ad size has always done the best for my sites--728x90 at the top of the page.
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  • Profile picture of the author misterkailo
    It's too early to make assumptions.. but today I earned about 20% less in earnings than before these changes happened... hmm...

    Give it a week or two...
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  • Profile picture of the author misterkailo
    Update... my usual $60-$70 days are now around $40... I don't like the changes at all...
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  • Profile picture of the author jhoeuy
    adapting to the google adsense block layout is the key.
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    • Profile picture of the author paulgl
      Rather than start another thread, I'll give something I had thought of.

      You need to check your sites and how the adsense is showing.
      If your ad formats are the ones where the url gets side by side billing,
      you may need to rethink your url color. My text was always black
      and url gray. With the side by side, the gray url does not look right.
      Just a thought to people that they may need to do some tweaking.

      I don't believe the skyscraper formats are affected, at least from what
      I can tell. But, if you want the ads to match, make them all the same.

      Paul
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      • Profile picture of the author inter123
        One problem is that the URL of the advertising website is shown along the top and the visitor will know that its an external site. Before the URL was below the links and it was possible to 'confuse' the visitor into thinking the ads are part of the site.
        But its not a major issue, just tweaking and playing with the colour scheme will get everything back as before.
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        • Profile picture of the author paulgl
          Originally Posted by inter123 View Post

          One problem is that the URL of the advertising website is shown along the top and the visitor will know that its an external site. Before the URL was below the links and it was possible to 'confuse' the visitor into thinking the ads are part of the site.
          But its not a major issue, just tweaking and playing with the color scheme will get everything back as before.
          That's a good point and maybe get people to thinking about color schemes to
          improve performance. Besides target visitors, it's really all about colors and
          placements, isn't it? Maybe going back to a gray url is better. I'll let it ride and
          see how it goes.

          Paul
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          If you were disappointed in your results today, lower your standards tomorrow.

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          • Profile picture of the author Kay King
            One problem is that the URL of the advertising website is shown along the top and the visitor will know that its an external site.
            That not a problem.

            it was possible to 'confuse' the visitor into thinking the ads are part of the site.
            I doubt you were confusing anyone. "ads by google" is clear on all the ad blocks.

            People read from left to right - they see the title first and are just as likely to click on it as before.
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            Every child needs a pet because every family needs an optimist

            Saving one dog will not save the world....but will forever change the world for one dog.
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  • Profile picture of the author t3ch
    any way to add adsense code to a website without visitiing our adsense account? i like the 728 x 90
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  • Profile picture of the author DireStraits
    Yes, there are many plugins for Wordpress that can generate their own Adsense code, so long as you input your Adsense Publisher ID.

    A search on Google may also show up various web-based scripts (like Google Adsense Code Generator) that can generate the code for you.

    I use Wordpress and the only time I've ever generated the code through Google directly is when I've wanted to put up some link-unit ads (since the plugin I use doesn't generate the code for them).
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  • Profile picture of the author dagaul101
    Whenever Adsense does something new, it always takes a while before normality returns
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  • Profile picture of the author Rukshan
    I just got an increment of revenue. This may be a good one for someone and bad one for others. This is life
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