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Link building for very LARGE sites

by Trevor Somerville
7 replies
  • SEO
    • |
I was wondering how some of our Seo experts would attack a site that could potentially have hundreds to thousands of pages in the future. I want all these pages to rank well because they all represent a product, but building links to each post would be a daunting task.

Any recommendations to get juice to these pages without attacking each individually would be appreciated.

Thanks,

-Trevor
#building #large #link #sites
  • Profile picture of the author Natlex
    I'm not sure yet since my biggest site is around ~60 pages but eventually your big website has enough authority that additional pages already start with a bit of "bonus" internal backlinking power as long as their linked from other pages on the same website. So you need less backlinks basically.

    Of course the counter problem to bonus with big websites is additional links from the same ip address (blog networks or article directories like ezine) give less and less link juice for each new backlink near your website. So if you do an ezine article for every page eventually google doesn't really care about new backlinks ( I think, I don't know this for a fact but I'm sure theirs diminishing returns.. I just don't know to what extent)
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  • Profile picture of the author Trevor Somerville
    Thanks for the reply Natlex that's a good point.

    I have been told by a real authority around here going for the main page and categories would be a good approach. I'm no expert though.
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  • Profile picture of the author dvduval
    You've got to work different sections one by one. Your sections will tend to rank well as they get popular with users, so you have to really get involved in making sure each and every section is worth visiting. If you are just going to add 10,000 products and think you can SEO it and forget, that probably is not likely until you pass a critical mass of users who love your site.
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  • Profile picture of the author JamesM
    Good points here. I agree that targeting categories is best, then letting juice flow to child product pages is a good option. You could also target key products for deep links - those that are high value and would be an entry point to lesser products. For example, build deep links to a page about a specific model of bike, but don't bother building links to a page about tyres for that bike. Allow the parent product to flow linkjuice to the ancilliary product page.
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    • Profile picture of the author Trevor Somerville
      Originally Posted by JamesM View Post

      Good points here. I agree that targeting categories is best, then letting juice flow to child product pages is a good option. You could also target key products for deep links - those that are high value and would be an entry point to lesser products. For example, build deep links to a page about a specific model of bike, but don't bother building links to a page about tyres for that bike. Allow the parent product to flow linkjuice to the ancilliary product page.
      Thanks for the input James.

      The site in question has main categories that house all the subcategories example: Home and Garden would be a page with sections ( shovels, furniture etc ) then when you opened those youd get all the seperate posts on those products.

      I'm wondering if targeting the categories or the subs would be the better investment. I suppose it'd be odd to use anchor text and try and rank for " home and garden ", but maybe the juice would trickle down to the subs and posts.

      I'm just playing a guessing game here.

      - Trevor
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  • Profile picture of the author JamesM
    Hi Trevor,

    Personally I'd link the subcats first, then probably high value products. There may be no point trying to rank for top level categories.
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    • Profile picture of the author Trevor Somerville
      Originally Posted by JamesM View Post

      Hi Trevor,

      Personally I'd link the subcats first, then probably high value products. There may be no point trying to rank for top level categories.
      Thanks James,

      This is good advice. Appreciate it.
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