Split Testing and Tracking SEO Vs. PPC Conversions
- SEO |
I'm having issues tracking the conversion of SEO and PPC traffic when used simultaneously.
Most of my clients use integrated search, so the search engine traffic just combines and I can't differentiate successfully what leads come from what source.
In short, I'm trying to measure the exact ROI coming from each source independently, without dropping either campaign. Otherwise it's not a correct and succesful split test.
Any suggestions?
Most of my clients use integrated search, so the search engine traffic just combines and I can't differentiate successfully what leads come from what source.
In short, I'm trying to measure the exact ROI coming from each source independently, without dropping either campaign. Otherwise it's not a correct and succesful split test.
Any suggestions?