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The big G's claimed publisher revenue share of 68% just doesn't add up. I should be making much more

by John Williamson
11 replies
  • SEO
    • |
So a few months ago Google stated that publishers make a whopping 68% of the revenue from Adsense, but if that is the case I should be making a lot more. Before then, everyone estimated it was around 25%, but I average about 14% of the avg. CPC for all my keywords on all my sites. That would mean I should be making about 5x as much as I am.

So what's the deal?! And no I'm not 'smart-priced'.

Any insight on this would be appreciated. Thanks.


- John "Grandpa" Williamson
#68% #add #big #claimed #making #publisher #revenue #share
  • Profile picture of the author Steven Carl Kelly
    Originally Posted by John Williamson View Post

    I average about 14% of the avg. CPC for all my keywords on all my sites.
    Here's the problem: you really have no idea what the CPC amount is for any of the ads shown on your site.
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  • Profile picture of the author KirkMcD
    When I advertise on both the Search network and the Content network. My Content network bids are usually about 10% of what I bid for the Search network.
    I find that to be quite common among advertisers that do use the Content network.
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    • Profile picture of the author wolfmmiii
      When they announced 68%, that didn't mean EVERYONE got 68%. It meant that Google pays out 68% of what they bring in. I suspect the best publishers get larger percentages based on performance but overall, Google pays out 68% of what they bring in.
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      • Profile picture of the author Steven Carl Kelly
        Originally Posted by wolfmmiii View Post

        When they announced 68%, that didn't mean EVERYONE got 68%. It meant that Google pays out 68% of what they bring in. I suspect the best publishers get larger percentages based on performance but overall, Google pays out 68% of what they bring in.
        I was going to say that the payout is calculated in the same way they calculate the payout for a slot machine (as you described) but I wasn't 100% certain that is the absolute case with Adsense. I suspect that it is, but I didn't want to say definitely if I didn't know.
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        • Profile picture of the author wolfmmiii
          Too funny. I work for a gaming company and was going to use that exact analogy!
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  • Profile picture of the author Lucid
    Like Steven said earlier, you have no idea how much an advertiser would pay for someone clicking your ad on your site.

    You are going on the assumption, like most others, that the keyword tool figures means that's what an advertiser pays. That's not correct. It's what an average advertiser with an average QS would pay. Those with high QS will pay less, sometimes much less. I have a campaign right now that pays only one quarter the estimate.

    The keyword tool is for those Adwords advertisers on the search network in the first three positions. The content network can be quite different. Most advertisers say they pay less on the content network.
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  • Profile picture of the author yukon
    Banned
    [DELETED]
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  • Profile picture of the author JamesM
    As others have stated the content network is cheaper.

    Out of interest, how do you know you're not being smart priced?
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  • Profile picture of the author Freelancer's Mind
    Guys, here's another aspect. The ads on your sites are not always related to the content on your website. If I'd search information on how to play golf for days and surf various sites and then would go to a weight loss site, I would see golf ads more frequently than weight loss ads. Big G memorizes on what kind of webpages we were before.
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