Local pages and posts...or, separate local website??

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I'm trying to get clear on the best practice for ranking for local keyword phrases like dog training in Houston, Dallas and Austin, TX, and dog training in Miami, Tampa and Orlando, FL.

Can I do that by just adding separate pages and page posts optimized for each target keyword...all on a general dog training website? Or would I get further by setting up a separate mini-site for each city?

If I went with local pages on a general dog site, I would put unique content on each of the city pages, if that makes a difference.

Looking for advice and best practices, please....
#local #pages #postsor #separate #website
  • Profile picture of the author PhilipSEO
    Originally Posted by Wealth Mentor View Post

    I'm trying to get clear on the best practice for ranking for local keyword phrases like dog training in Houston, Dallas and Austin, TX, and dog training in Miami, Tampa and Orlando, FL.

    Can I do that by just adding separate pages and page posts optimized for each target keyword...all on a general dog training website? Or would I get further by setting up a separate mini-site for each city?

    If I went with local pages on a general dog site, I would put unique content on each of the city pages, if that makes a difference.

    Looking for advice and best practices, please....
    Sorry no one has replied sooner. Opinions about this differ, but in my own view you will get better and more permanent results with a single site. Yes, create pages with robust unique content. Link to them from the home page and from other pages with the right (and somewhat varied) anchor text. Build backlinks to those individual pages. They will benefit from the authority of your entire site. Microsites SEO is trickier and not something I recommend.

    I hope this helps!
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    • Profile picture of the author Wealth Mentor
      Thanks Philip! I was beginning to wonder if I was in the right place.

      No one wants to answer one of the age-old questions about SEO and site building?? I was starting to think: "Hmmm, is the Warrior Forum really "all that...""?

      Thanks for stepping in with a clear and logical answer for me. :-)
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  • Profile picture of the author Wealth Mentor
    Philip, I just read your article over at SEOChat.com All I can say is WOW!

    Please let me explore this a little further with you: My intention was NOT to link any of the sites together in any way. Only to try and rank more easily (and hopefully quicker) for the local keywords....while waiting for the main site to (slowly) grow in authority.

    My thought was that this would be an expedient way to generate some traffic (at the micro-sites), while waiting for the REAL site to mature and get its' roots in place.

    Do you feel it's a complete waste of time-capital to expend energy on the local sites, rather that going all-out for the big enchilada?
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    • Profile picture of the author PhilipSEO
      Well, since you are not trying to creat a network, the matter is a bit different.

      One respect in which microsites can help is capturing certain keyowrds. If you do fine keyword research and identify a handful of very important keywords and get EMDs (exact match domains) for them, that helps. For example, if you want to rank for "my exact keyword" and you own myexactkeyword.com (which matches to the letter), then you get a head start in ranking for the search phrase. But such rankings can still be beaten if your competitors simply get more/better links; yet you have a head start.

      Another possible advantage is that you can hold several positions on page 1 for a certain Google keyword. However, this is called SERP flooding and is considered spam by Google, and if your competitors figure out your game they can report you to Google.

      There are, in my opinion, more advantages to creating one killer site (assuming that you are operating in a single market).
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