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CORRECT USE OF KEYWORDS

by hank839
3 replies
  • SEO
    • |
Hello Warriors
Could someone please help me or refer me to a suitable resource.
I have a site, Wedding Speeches
I have 'wedding speech' as the keyword, but am having trouble getting traffic and sales. My question is, should I revamp the site to reflect a Long Tailed Keyword eg. bridesmaid wedding speech, or can I leave the site as is, but refer more to the minor keyword in the copy?
Regards
Tony
#correct #keywords
  • Profile picture of the author BigDaddys101
    how about

    Wedding Speech Examples
    or
    Wedding Speeches Made Easy
    or
    Let Us Write Your Wedding Speech For You

    Didn't do any keyword research or anything but those are the types of titles that will encourage people to click.

    you can keep optimizing for wedding speech just throw different words with them like I did above in your link building strategy.

    Site Wise

    Change the page title to something more catchy (maybe one of the above examples you already did your research I cant say anything definite)

    It looks like your site is geared towards Americans being in US currency. You have you are from Australia all over the page. Take that down or get an american PO box and an american phone number. That alone will encourage people to buy more if you are aiming towards the US
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    • Profile picture of the author Young Samurai
      Tony,

      2 things:

      Before doing anything with new keywords you need to ascertain the value of those keywords first.

      This is where Google's Keyword Tool comes in.


      & what position is your site in Google?

      In other words, have you chosen a bad niche in the first place or are you in need of backlinks to move up the rankings?
      Signature
      Kyle
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  • Profile picture of the author MarkWalton
    Google is getting tougher on advertisers and you must really ensure your site addresses the following: -
    Lack of Landing Page Keyword Optimisation is one of the main reasons people are being google slapped
    Searchers must feel your message is very clear and speaks directly to the problem posed in their search query
    Landing page must be focussed around a series of highly related keywords
    Needs to be a good level of keyword density to make google happy
    Removed unnecessary waffle

    For keyword research there are some excellent free tools available.

    PM me if you would like some more information.

    Regards


    Mark
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