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Google Analytics

by bigcat1967
3 replies
  • SEO
    • |
We were looking at where our traffic was coming from - we saw there was a "not set". Just wondering what that is and where the traffic could be possibly coming from.
#analytics #google
  • Profile picture of the author xxdksxx
    I realized I have had some of the same on my website and i was told it was from cellphones browsing the web?
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    • Profile picture of the author patey88
      When the keyword is (not set) it could be:

      -- Direct traffic, where the visitor typed a URL in the address bar, or had previously bookmarked the site in his browser, or clicked a link in an non-web email

      -- Referral traffic, where the visitor clicked a link on a page on a different site that pointed to your site

      -- From a cell phone, and you can tell because the screen resolution is small, like for example 320x396. But I think whenever these show up as keyword not set, they also show up as source = Direct. If someone on a cell phone uses google to search, you see the actual keyword.

      -- Patey
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  • Profile picture of the author TomBond
    The chances are that this refers to PPC traffic. Sounds like your Adwords and Analytics accounts are not linked correctly.

    Go to Adowrds -> Reporting -> Google Analytics to see if the accounts are linked
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