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Do PPC Campaigns Really Work?

by connorbringas
13 replies
  • SEO
    • |
I am really curious before I dive into basically throwing away money. This would be the worst case scenario of course. I was thinking of just throwing an ad up on facebook and I'm wondering if people really make good money. Lets say I paid a grand to run an ad would I get a good ROI? Would I get any ROI what-so-ever?

(This is not for the company I work for, just for myself as an affiliate. They run plenty of campaigns everyday)
#campaigns #ppc #work
  • Profile picture of the author Matt Morgan
    Yes they do work 'if' done right.

    Are you asking just for facebook ads? or all sorts of PPC ads, generally? (adwords etc)
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    • Profile picture of the author connorbringas
      I want to know about Facebook ads
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  • Profile picture of the author pennynickels
    @connorbringas,

    In general, PPC does work, but its success depends on many factors. First and foremost, it starts with a product or service viewers of the ad are interested in. The landing page is constructed whereby the visitor takes some sort of action unless you only want them to read something.

    Before investing money into PPC, there's quite a bit of upfront work that must go into the process so that your PPC advertising is successful.
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    • Profile picture of the author connorbringas
      Originally Posted by pennynickels View Post

      @connorbringas,

      In general, PPC does work, but its success depends on many factors. First and foremost, it starts with a product or service viewers of the ad are interested in. The landing page is constructed whereby the visitor takes some sort of action unless you only want them to read something.

      Before investing money into PPC, there's quite a bit of upfront work that must go into the process so that your PPC advertising is successful.
      Yeah thats true :-(
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  • Profile picture of the author spennyc
    You have to continue trimming and tweaking your PPC campaigns.
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  • Profile picture of the author D_M_S
    facebook ads are a waste of time. Period. Paragraph.
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    • Profile picture of the author connorbringas
      Originally Posted by D_M_S View Post

      facebook ads are a waste of time. Period. Paragraph.
      So what do you suggest
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      • Profile picture of the author D_M_S
        Originally Posted by connorbringas View Post

        So what do you suggest
        There is simply no better tool out there than AdWords. Learn it, use it, get ready to spend gobs of money on it, but it does work.
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        • Profile picture of the author connorbringas
          Originally Posted by D_M_S View Post

          There is simply no better tool out there than AdWords. Learn it, use it, get ready to spend gobs of money on it, but it does work.
          Can you honestly say you make a living from ad words? Or does anyone here?
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    • Profile picture of the author adionline
      PPC does work but it requires a level of understanding/skill in landing page optimization and how to properly drive people to the desired goal of the campaign amongst a bunch of other things. Those who say it doesn't work don't know what their doing, if you have no experience then it's unlikely you're going to get it to work for you, do as much research and run small test campaigns, figure out all the features and how they work, it's constant tweaking and optimizing. I manage $500,000 in ad spend every month for my day job, and nobody would be spending that kind of cash unless it worked
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  • Profile picture of the author Lucid
    Originally Posted by connorbringas View Post

    I was thinking of just throwing an ad up on facebook
    If you are just going to "throw" an ad up on Facebook or any PPC service for that matter, your chances of success are likely not going to be good. Learn the principles of advertising, PPC advertising in particular, before you throw an ad up anywhere.

    Facebook may not be the best place for your product. My suggestion is search engines (Google, Bing) where people are actually searching for your product before trying FB or other sites where you are just putting yourself out there. Not saying it can't work but learn from search first.

    PPC is a great advertising tool to increase your sales. Many of my clients will attest to that.
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  • Profile picture of the author WebPen
    If done right, I think PPC is the fastest way to start making money. You can get very targetted traffic very fast.

    Even though I definitely don't think FB is worthless (some guys are making 5-6 figures a day on it), I recommend starting with Adwords and Yahoo/MSN Adcenter
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  • Profile picture of the author Mcrofts
    Hahaha oh my god haha

    PPC is one of the BEST Traffic Source's, wether you make a good ROI or not.
    Depend's on how well you setup the keywords/Phrases your targeting ect. it's not something you can just jump into, target a bunch of phrase's, & cross your Finger's.

    You can EASILY just Loose ALOT of Money

    Also I Would Choose facebook/leadimpact ect. over Google
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