Now, that's fine. I understand that a backlink is your website address posted on another (preferably higher ranking) website. Where I am getting lost is knowing what to put in the anchor text.
If I am targetting a long-tail keyword of, let's say, "London office furniture" how would I include that in a backlink anchor text to a .org authority site discussing college financing.Surely it would stand out as having no significance to the .org site's subject matter.
And should I just put in my keywords of "London office furniture" or should I incorporate them into a phrase such as "The best office furniture in London", which makes more sense but then becomes a different set of keywords?
Or am I missing something really fundamental?
Anyway, I'm sure that there are lots of Warriors out there who are far more knowledgable about this than I am so I would really appreciate some input on this.