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Anchor Text and LSI Keywords

by simontts
2 replies
  • SEO
    • |
Normally the advice with backlinking is to get your main keywords into the anchor text. Given that LSI keywords are a really good way to highlight keyword relevance on your own website, is there any value in deliberately using LSI keywords in the anchor text of backlinks?

I was thinking - add a bit of variety, make backlinks look a bit more natural but also, increase the overall relevance of your site to the search engines.
#anchor #keywords #lsi #text
  • Profile picture of the author jazbo
    I have a main keyterm, and a set of related terms. I use them all in anchor text as long as the exact term is on the page it points to.
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  • Profile picture of the author mori22
    I would definitely use LSI keywords in the anchor text as it looks more natural.

    jazbo - great advice on having them on the page it points to
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