SEO Experts... Will This Show In The Search Results?

18 replies
  • SEO
  • |
Hi Guys,

I understand the bare basics of SEO... but just wondering if I can
get some expert advice or an answer to what seems a stupidly obvious question;

Providing I had similar pages and SEO content etc, etc...

If I owned the domain "flying.com" (newly registered) would I be able to out rank "fly.com" (aged 5yrs)
and associated search terms?

i.e.

flying.com/howtofly VS fly.com/howtofly ??

Would I just need more content, more backlinks
and more "whatever", etc?

Just wanted to clarify with you guys...
(Im more a copywriter)


Any thoughts, advice or an answer would be greatly appreciated,

- aj
#experts #results #search #seo #show
  • Profile picture of the author myshow
    If you are going to have your fly.com the exact duplicate of flying.com, you are going to get your new site penalized for duplication issues. If your intention is to shut down or promote fly.com instead of flying.com, both sites which serve the same purpose, 301 redirect flying.com to fly.com so you are getting all of the backlinks, visitors etc pointing to flying.com to arrive at fly.com.

    Submit videos, participate in social media networks etc to promote your new site. Don't just rely on doing the 301 redirect alone.

    I hope this answers your question.
    {{ DiscussionBoard.errors[2680581].message }}
    • Originally Posted by myshow View Post

      If you are going to have your fly.com the exact duplicate of flying.com, you are going to get your new site penalized for duplication issues.
      There is absolutely no such thing as a "penalty" for duplicate content. Please people...

      When your site is penalized by Google, there is absolutely NO way to get it on page 1 of the SERPs. Google buries your listing in the SERPs when it gets penalized. People even call them -30, -50, -90, -350, -950 penalties because depending on the severity of the penalty, your site gets buried different depths in the SERPs.

      You might have been ranking #1 for a keyword phrase for a decade, and if you get hit with a penalty then you will disappear from page 1. You can build thousands of inbound links from the most authoritative sites on the web and you'll never get back to page 1 until you fix whatever got you penalized.

      Duplicate content does NOT prevent your URL from being on page 1. Duplicate content can outrank the original version. Duplicate content can appear on page 1. Duplicate content can even appear at position 1. There is no "penalty" for duplicate content. It simply means that if multiple copies of a piece of content qualify to rank on page 1 of the SERPs, all but one of those copies will get filtered out (and typically a link will be added to the SERPs to view similar results). They will pick the one with the best overall ranking score and filter out the rest.

      Duplicate content only causes you to get lower scores on a handful of content-based ranking factors... a few of the 200+ things Google is looking at when they rank your URL for a particular keyword phrase. But it's your overall score (when all 200+ factors are weighted and summed up) that determine your rank. Having duplicate content only means it's a little harder to rank well. But you can easily outrank the original version if you compensate by scoring higher on other ranking factors like building more and better inbound links.
      {{ DiscussionBoard.errors[2681941].message }}
  • Profile picture of the author ewenmack
    Hi AJ, Done some research for you.

    flycom search traffic comes from these terms...

    1 fly.com 37.53%
    2 fly 29.53%
    3 cheap flights 18.74%

    This tells me people are going there for airline tickets..

    What key words are you looking to go with?

    If you give me the answer I can tell you how many links your competitor has to their site and where they got them from.

    I have a list of the first 100 of the 325 links which go to fly.com

    Many of them come from sites which would be very difficult to get links from.

    Anyway, is your domain have the keyword in it?

    We certainly can dig deeper and find out which terms are easier to rank than others.

    All the best,
    Ewen
    {{ DiscussionBoard.errors[2680602].message }}
    • Profile picture of the author Aj Wilson
      Thanks for your help and reply guys, sorry I just got back from Training.
      I've had to change the title of the post and clarify a bit better...

      @myshow

      No duplicate content... I mean "similar" in general...
      like the same main topics give or take a few etc.

      @ewen

      Hey thanks for the little research & reply buddy... what I mean is
      in general, for any two sites... with similar topics/keywords

      and the difference in aged domains / new domains etc.

      not just fly.com...

      i.e.

      mysite.com/howtocreatepages VS mysites.com/howtocreatepages

      or

      porn.com/hotchicks VS porns.com/hotchicks

      or

      cheapcar.com/cortina VS cheapcars.com/cortina
      My main question is...

      If cheapcar.com was an aged domain name say 10yrs or so...
      can I still outrank it with a new domain cheapcars.com providing we had similar content backlinks/structure etc?

      and if so,

      can I outrank for other search terms as well?
      i.e. cheapcars.com/cortina
      /ferrari
      /lamborghini

      @ D Baker

      any key phrases I target that the competitors have as well....



      Thanks guys!

      [EDIT]

      ok, just found out I can change the title lol.
      Signature
      {{ DiscussionBoard.errors[2680782].message }}
      • Profile picture of the author ewenmack
        AJ,

        Aha a more general question.

        Yes a newer site can outrank an older site if it has the following things going for it...

        #1 keyword in domain name.

        #2 On page has keyword sprinkled through it and tagged with it as well as related phrases.

        #3 The quality and number of your inbound links are greater than competition.

        Therefore your research needs to take into account all those things other than your on page factors because you are in control of them.

        Fortunatly there are free tools to do that research.

        All the best,
        Ewen

        Originally Posted by Aj Wilson View Post

        Thanks for your help and reply guys, sorry I just got back from Training.
        I've had to change the title of the post and clarify a bit better...

        @myshow

        No duplicate content... I mean "similar" in general...
        like the same main topics give or take a few etc.

        @ewen

        Hey thanks for the little research & reply buddy... what I mean is
        in general, for any two sites... with similar topics/keywords

        and the difference in aged domains / new domains etc.

        not just fly.com...

        i.e.

        mysite.com/howtocreatepages VS mysites.com/howtocreatepages

        or

        porn.com/hotchicks VS porns.com/hotchicks

        or

        cheapcar.com/cortina VS cheapcars.com/cortina
        My main question is...

        If cheapcar.com was an aged domain name say 10yrs or so...
        can I still outrank it with a new domain cheapcars.com providing we had similar content backlinks/structure etc?

        and if so,

        can I outrank for other search terms as well?
        i.e. cheapcars.com/cortina
        /ferrari
        /lamborghini

        @ D Baker

        any key phrases I target that the competitors have as well....



        Thanks guys!

        [EDIT]

        ok, just found out I can change the title lol.
        {{ DiscussionBoard.errors[2680961].message }}
  • Profile picture of the author D Baker
    You failed to mention the most important part... What keyword are you looking to outrank fly.com for?

    I am fly.com is ranking high for several keywords and you need to say which are your keywords that you are looking to rank higher than fly.com for.
    {{ DiscussionBoard.errors[2680740].message }}
  • Profile picture of the author Aj Wilson
    Cheers Ewen...

    A fellow "all rounder"?

    I'm just starting to brush up on SEO and Traffic Skills etc...
    Got the conversion stuff sorted

    Thanks again mate,
    just needed to double check
    Signature
    {{ DiscussionBoard.errors[2681262].message }}
    • Profile picture of the author paulgl
      You forgot the most important thing. What you do to SEO the
      site. Your niche is just way over-populated.

      The domain is secondary. You can take abc.com and rank it for
      whatever you want. That's why sites like orbitz, priceline, kayak,
      travelocity, etc. rule the niche. They have authority. Notice all those
      keywords in the domains?????

      I don't understand why people think having a domain is success
      for ranking. If it were only that easy.

      It's going to take a boat load of work.

      The answer to the question, "Can I rank..." has nothing to do
      with the domain, and can't be answered unless we know what you
      are going to do with the site in relation to your competition.

      Your domain is not ranked. The site and its pages are.

      The newest kid on the block for this niche is kayak.com. Why did they
      choose kayak? Because it was cool and easy to remember.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

      {{ DiscussionBoard.errors[2681486].message }}
      • Profile picture of the author Aj Wilson
        Originally Posted by paulgl View Post

        You forgot the most important thing. What you do to SEO the
        site. Your niche is just way over-populated.

        The domain is secondary. You can take abc.com and rank it for
        whatever you want. That's why sites like orbitz, priceline, kayak,
        travelocity, etc. rule the niche. They have authority. Notice all those
        keywords in the domains?????

        I don't understand why people think having a domain is success
        for ranking. If it were only that easy.

        It's going to take a boat load of work.

        The answer to the question, "Can I rank..." has nothing to do
        with the domain, and can't be answered unless we know what you
        are going to do with the site in relation to your competition.
        Your domain is not ranked. The site and its pages are.

        Paul

        First of all...

        Thank you all for some helpful, positive comments,

        Second,

        Im No SEO expert... but to me the above quote doesnt sound right.

        I know from personal experience the domain name DOES HELP
        in ranking, especially if the search term you're targetting is in
        the domain name itself, pages, headings and content etc, for a new site you own.

        and this is what I'm referring to.
        Signature
        {{ DiscussionBoard.errors[2683265].message }}
        • Profile picture of the author Jacob Martus
          Originally Posted by Aj Wilson View Post

          First of all...

          Thank you all for some helpful, positive comments,

          Second,

          Im No SEO expert... but to me the above quote doesnt sound right.

          I know from personal experience the domain name DOES HELP
          in ranking, especially if the search term you're targetting is in
          the domain name itself, pages, headings and content etc, for a new site you own.

          and this is what I'm referring to.
          What Paul is trying to say is that your domain name is probably the last thing you need to worry about with regards to SEO.

          Yes, keywords in your domain will help in the short term. However, for a market as competitive as the one you're going after, by the time you start ranking for any keywords, the boost you get from your domain name will be pretty much nil. What will be important is the quantity and quality of your backlinks and your on-page SEO. The only two things that really matter in a niche like that is the backlinks and on-page SEO. So, don't worry so much about the domain, and focus on getting a great site with some kick ass backlinks up.

          Having keywords in your domain is really for less competitive niches and for quicker results in my experience. For niches that you are going after long term results, it may be more effective to go after a brandable domain. It's really up to you.
          {{ DiscussionBoard.errors[2683306].message }}
  • Profile picture of the author kposs
    I have found in my tests that an aged domain (even without the keywords) starts to rank more quickly and higher than a new domain. So, you might consider going to the GoDaddy auctions, Flippa, etc. and buying a domain in your niche with some age. You may even find one that contains a keyword.
    {{ DiscussionBoard.errors[2681846].message }}
    • Profile picture of the author adenclark
      Heres how you could successfully take over the rank:

      1- Use a backlink checker to see exactly how many backlinks the domain has.

      2- Add up how many days your competitors domain has been live.

      3- Divide the amount of backlinks by the the amount of days the domain has been live.

      This will give you a very rough idea of how many backlinks the site has built everyday, over the five years.

      4- Build 2 or 3 times the amount of backlinks per day on your website and you should outrank this website in around 1 to 2 years.

      5- Quality links over quantity will reduce the amount of time it takes. Go for as many high pagerank backlinks as possible.
      {{ DiscussionBoard.errors[2681883].message }}
  • Profile picture of the author Marketing Ignite
    You can definitely outrank them but it all depends on so many factors...The amt of high quality back links is a big part in this equation..so this is something you need to think about along with doing your onsite optimization properly....Now since your domain is new, you need to establish trust early on..This is very important as Google is becoming more and more picky about the trust thing especially for the more competitive phrases. For the not so competitive phrases I can get top placements with some anchor text links no problems from some reputable sites under the condition the onsite is done right..
    Signature

    Digital Marketing Consultant since 1998. Contact me for a free consultation.
    https://www.marketingignite.com

    {{ DiscussionBoard.errors[2682262].message }}
  • Profile picture of the author jhonsean
    To outrank your competitors you must check their sites and search their source of quality backlinks for this you can determine your rivals strategy and you can plan your own counter attack to i mean a tactics that will improve your site better than your competitors.
    {{ DiscussionBoard.errors[2682340].message }}
  • Profile picture of the author Aj Wilson
    Thanks Jacob,

    I havent mentioned the niche Im going for... only examples,
    I just needed to know in general.

    I've got the main gist of everything now.

    Thanks again anyway...
    Signature
    {{ DiscussionBoard.errors[2683373].message }}
    • Profile picture of the author ewenmack
      Sent you a PM A.j.

      Ewen
      {{ DiscussionBoard.errors[2683449].message }}
  • Profile picture of the author Andrew Mak
    my real seo result:

    1. my domain name without exact keyword outrank all other competitors.
    2. my domain with PR 0 outrank others with PR2-5 (all top 10 are TLD)
    3. my site do not have 100% on-page seo score with seopressor, i just repeat the keyword few times on the index.
    4. some pages is custom writing, but most post/content is not original, but it do not infecting the main keyword ranking.

    i only do a lot of keyword anchor text backlink pointing to the site, and i think the impact come only when these backlinks get indexed.

    --------------------------------

    in a small niche like "chocolate recipes without butter" it is easier to get fast ranking if we have the exact keyword in the domain, i tested this with some small niche+less competition keyword and most of the time it will get rank on page 1-3 real fast.

    ------------------------------------

    i agree that google do not penalize a site with duplicate content, but the page with the duplicated content is hard to outrank the original article unless you build enough backlink for it, just my .02 cents.
    Signature

    {{ DiscussionBoard.errors[4923036].message }}

Trending Topics