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SEO Question - In Regards to Backlinks

by colomedia1
13 replies
  • SEO
    • |
Good Morning Everyone,

I have a e-commerce website where we design and create art, and sell said art. As we are creating and listing new items we have been adding them into photo albums on our facebook fanpage. When I put up the photos I have been putting the link in the "comments" section to the specific page on our webpage that offers that item.

My question to all of you veterans is in regards to the backlink strategy. Would it be more beneficial for me to link each time to the homepage? or the link to the specific product page within our site? The comment section does not allow html so there is no anchor text to speak of.

Any insight would be great.

Thanks all!
#backlinks #question #seo
  • Profile picture of the author nysportsworld
    not an expert but I would say both
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  • Profile picture of the author Matt.Lake
    I would say think of the user experience. In which case, link to the relevant piece of artwork.

    Also, I'm not sure, but I didn't think Facebook links carried any weight in terms of SEO.

    I could be wrong though, and you'll obviously get the direct traffic from the links.
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  • Profile picture of the author LauraJ
    definately to the product for the user. I agree with Matt about backlinks from Facebook not really counting for SEO.

    but if you're building backlinks from other sources, definately link to the product - deep links are better
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    • Profile picture of the author JohnMcCabe
      Here's the quick version...

      If you want to impress a digital spider, link to the home page.

      If you want to sell art, link to the piece in the photo.
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      • Profile picture of the author colomedia1
        Originally Posted by JohnMcCabe View Post

        Here's the quick version...

        If you want to impress a digital spider, link to the home page.

        If you want to sell art, link to the piece in the photo.
        Well said.

        However think about this;

        If I link to the item, I get a chance at selling a few pieces (At the moment our fanpage is sub 100 fans, but I hope to increase that)

        If I link to the homepage and impress the digital spiders which would increase my likelyhood of getting on the frontpage of a competitive keyword (60,500 global searches a month, with 830,000 exact matches) which potentially would increase by business if I can snag even 1% of that organic traffic could increase my monthly income by $300.00 at a 2% conversion rate (Typical for Home and Garden.)

        Just for arguements sake.
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        • Profile picture of the author Steve Holmes
          Originally Posted by colomedia1 View Post

          Well said.

          However think about this;

          If I link to the item, I get a chance at selling a few pieces (At the moment our fanpage is sub 100 fans, but I hope to increase that)

          If I link to the homepage and impress the digital spiders which would increase my likelyhood of getting on the frontpage of a competitive keyword (60,500 global searches a month, with 830,000 exact matches) which potentially would increase by business if I can snag even 1% of that organic traffic could increase my monthly income by $300.00 at a 2% conversion rate (Typical for Home and Garden.)

          Just for arguements sake.
          OR you could remember links are followed by people and use the SOCIAL MEDIA aspect of Facebook to interact with your audience.

          Rather than substitute direct sales for SEO, start implementing other SEO strategy's that will improve your organic rankings.

          You can shoot up Google without relying on Facebook as it is not the only place to get links from.
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          "Live like you'll die tomorrow, Learn like you'll live forever" - M. Ghandi
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  • Profile picture of the author Carl-Reed
    Are you using any other linking methods to improve your rankings?

    Facebook is great for traffic but poor for SEO, if you can see the links on your fan page without logging in you may get some link juice, but if not it's not going to do you any good.

    Also, without anchor text it's pretty hopeless trying to rank for a certain keyword, unless that exact keyword is in your sites URL.
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    • Profile picture of the author colomedia1
      Originally Posted by Carl-Reed View Post

      Are you using any other linking methods to improve your rankings?

      Facebook is great for traffic but poor for SEO, if you can see the links on your fan page without logging in you may get some link juice, but if not it's not going to do you any good.

      Also, without anchor text it's pretty hopeless trying to rank for a certain keyword, unless that exact keyword is in your sites URL.
      Thats what I was unsure of, If Facebook is useless for SEO in the first place that pretty much settles the arguement right?

      Yes, I just had a ghostwriter write 4 Articles for me, I have them drip feeding my blog (One Per Day) and as soon as I ping them I am going to spin them and submit them to some directories. I also am going to register some Web 2.0 Properties (One every other day) linking to my site with the proper anchor text.

      At that point I am not sure if I should keep submitting articles linking to my main page, or to my anchor web 2.0 Sites.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by colomedia1 View Post

        Well said.

        However think about this;

        If I link to the item, I get a chance at selling a few pieces (At the moment our fanpage is sub 100 fans, but I hope to increase that)

        If I link to the homepage and impress the digital spiders which would increase my likelyhood of getting on the frontpage of a competitive keyword (60,500 global searches a month, with 830,000 exact matches) which potentially would increase by business if I can snag even 1% of that organic traffic could increase my monthly income by $300.00 at a 2% conversion rate (Typical for Home and Garden.)

        Just for arguements sake.
        There's no argument to have.

        In the first case, you'd be looking to sell art as a result of linking.

        In the second, you'd be linking to impress the spiders and improve your ranking.

        Which way you link depends on which game you want to play.
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  • Profile picture of the author Bill_Z
    Just link to inner page (product page). Even if there was SEO value, you should still link to the inner page, and then you have a link from your inner page to your homepage.
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    • Profile picture of the author eAvenue
      I use Facebook as a traffic source, IF you do it right it can drive in a lot of traffic but its not really going to give you much for SEO


      ONE thing I do is build a few link directories like ( kingoftheblogs.com ) I then submit my blog posts on these directories and then I stumble both the original post and the page in the directory. If done with careful attention to your stumble review you can drive in a lot of traffic to these pages just with stumble. Just keep your key phrases in the reviews targeted and the traffic will be good traffic not 100,000 hits that are not really looking for anything. You just end up with a hosting bill at that point.

      Tweet these pages too, pay attention that each page you tweet gets a unique key phrase as well. Remember to target what people are searching, "How do I blah blah" or "blah blah reviews" if your selling something target buyers not browsers.

      Hit me up on skype if you want some help. I'm around most of the time.
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  • Profile picture of the author PLR Basket
    If you only want one of your pages to do well with search engines, than just send links to one page...

    But if you want to be a smart marketer, which I'm sure you are, you want all of your pages do well on many levels to increase your visibility on search engines... View every link as individual and unique and you'll multiply their efficiency...

    You can send people to your about you page or to a page you feel the person clicking your link needs to see. This way, you'll create instant interest and your visitors will stay glued to your pages if you follow up correctly with the info you already gave them...
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  • Profile picture of the author onlinemoney00
    Link to both and yes facebook fanpages do carry weight in the search engines
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