What are the biggest pitfalls doing Google Adwords?

by humsmasher

Posted: 16 years ago 16 replies

Hi,
I'm thinking of starting an AdWords campaign, but before I begin can anyone tell me what the biggest problems are with AdWords or what I should watch out for?
Thanks,
Humsmasher

#adwords #biggest #google #pitfalls

AFI 16 years ago

"bid low, bid wide"

Basically don't get caught up in a bidding war, use the less searched keyword phrases that cost less money.
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- Richnana 16 years ago
  
  You really need to know what you are doing. Perry Marshall is the Adwords king. Your biggest challenge is not to have them suck your credit card dry without you getting any Return on your investment. Adwords is a slippery slope, lucrative if you have the right combination, deadly if you don't. This is no longer the wide wild west where whatever you use Adwords for makes you money.
  
  Be careful, very careful, this type of campaign needs expert implementation. Read you books, make sure you know what you are doing.
  
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- Dwight Anthony 16 years ago
  
  bidding too high for money keywords, use the long tailed approach and keep your bids low, cut the losers
  
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tryinhere

16 years ago

Originally Posted by humsmasher

Hi,
I'm thinking of starting an AdWords campaign, but before I begin can anyone tell me what the biggest problems are with AdWords or what I should watch out for?
Thanks,
Humsmasher

probably number one is to ensure the site you are promoting meets googles terms and conditions / get this part wrong and nothing else will matter as your account will be suspended for life.

So read the terms first and if you are unsure use the contact us link found in your adwords CP and send them the link to the site want to promote and ask them to check the site to see if it meets terms before you promote it.

in general hypey type products, and i suppose e guide type clickbanky type products would be worth having a check done on.

Once you pass and have a site that is approved then all the rest can come into play.

Thanks

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webdango 16 years ago

Tracking!

Make sure you integrate it with Google stats so you can see every click on every word.

You absolutely have to know where your money is going and if you are getting anything for it.....
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Bruce NewMedia 16 years ago

I guess you could say you have to work on everything, really.

But the three big ones in my experience are: The Landing Page, The Ad(s) itself and being smart about bidding.

The first two greatly affect Quality Score, which affects Bid Pricing.
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ToniMaltano 16 years ago

In my experience there is only one thing that truly matters. I am heavy into PPC
right now spending 15-25000 Dollars a month. Average ROI is 220%. You make
the math.

I realised that Google wants to make the most money out of every single person
that uses PPC. Yes, I actually had to realise this eventhough it is crystal clear
of course.

But what does this mean? It means that they want you to get a high CTR. That
means avoiding high impression - low clicks keywords. And of course bidding high
at the beginning is essential here if you want to get a good CTR. It should be at
least above 1.5%.

So to me, CTR is the most important thing in adwords. At least that is my
experience. Of course this is not all but it is a very important thing. I
would write more but have to leave now. I'll write more late if I don't forget.
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thebitbotdotcom 16 years ago

One thing I realized about Adwords after a handful of campaigns is that Google has specifically set it up to reward ads that literally pull clicks away from the organic results and punish those that don't. If you get tons of impressions and no clicks, then you are penalized. You click cost goes up and your quality score plumits and you risk getting banned. Adwords has really become a joke in my opinion. After several campaigns, I am convinced that Google would dump organic results all together if they could. They only serve them because they have to, not because they make any money off of them. Organic SEO all the way for me!
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IndigoJack

16 years ago

Originally Posted by humsmasher

Hi,
I'm thinking of starting an AdWords campaign, but before I begin can anyone tell me what the biggest problems are with AdWords or what I should watch out for?
Thanks,
Humsmasher

First question: Why? Why are you even thinking about an AdWords campaign?

Biggest problems with AdWords?: The cost. It is a waste of your money.

Google is rich enough.

If you are thinking about AdWords because your site isn't drawing in the punters STOP. Close your wallet.

Why isn't your site drawing in the punters? What is wrong there that could be worked on?

Thanks

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grumpyb 16 years ago

Adwords can make you rich but Adwords can also be the quickest path to Bankruptcy. Its the same with all advertisng and the only way of staying safe is to monitor exactly what response you get and how much it cost. Measure that against any profit and the answer will be clear. I was spending $6-7K a month on Adwords and one day I became brave enough to turn it off. There was no measurable drop in business so now use that money for TV advertising.
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humsmasher 16 years ago

These are amazingly insightful comments.

Are there any legitimate competitors to AdWords or does Google own every corner of the market?
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humsmasher 16 years ago

bump. any others?
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AdWordsAdviser 16 years ago

Originally Posted by humsmasher

Hi,
... what the biggest problems are with AdWords or what I should watch out for?

Hi Humshasher,

As an Independent AdWords Consultant, I have seen many AdWords campaigns over the years and some have been in a really big mess.

The most common mistakes that I come across are:
1. People not taking the time to read up on the subject properly. AdWords looks simple, and indeed is simple, but like most things, only when you know what you are doing. Do your homework before you even open an account.

2. Advertisers get hooked up on irrelevancies like impressions and click-throughs. Yes, these are improtant, but don't loose sight of the most improtant thng of all - profitable conversions.

Hope this helps!

Adrian Key
Editor of the AdWords Adviser, making AdWords more profitable for small business.
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Keyword Prodigy 16 years ago

The pitfall is not knowing what Google allows and what they don't allow.
They have rules that they don't publish and will find any excuse to ban you from their network.

If you use Adwords you're gambling, not only if you'll make more than you spend but it's also a gamble whether they will like your ad or not.
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shauryas 16 years ago

quality score, is the best part of adword campaign.
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CikaPero 16 years ago

Limit your campaigns to targeted audience that is most likely to bring conversions. Use various targeting options to optimize your campaigns. Don't ever geotarget whole world!
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What are the biggest pitfalls doing Google Adwords?

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