by sam236
3 replies
  • SEO
  • |
Can someone tell me what KEI is all about in on page SEO.
#kei #on page #seo
  • Profile picture of the author kevinle
    Hi Sam,

    KEI (Keyword Effectiveness Index) is a proposed standard formula to calculate how competitive and popular a set of keywords in search engines. It was invented by a SEO specialist Sumantra Roy. KEI for a keyword phrase is formulated as ;

    KEI = (Number of Monthly Keyword Searches)^2 / (Competing Pages)
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  • Profile picture of the author jhonsean
    KEI or Keyword Effectiveness Index is kinda new to me in SEO, can someone explain to this thread on how this informative tool works on Optimizing the site. Any concerns much appreciated.
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  • Profile picture of the author Jordan Kovats
    Personally, I don't think it matters since 90% of your SEO is done off site. The only attention I would pay to KEI are the words, "Oh...I never knew that", then flush it.
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