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The Future Of SEO?

by steveshoemaker
13 replies
  • SEO
    • |
Hello everyone found a great article on the merge of Facebook and Bing. We have known for awhile the affect Facebook and social media was going to have on Serps and the like. Do you think this is a turning point in the future of SEO??
How Social Search Will Transform the SEO Industry

Would love to hear some opinions.
#future #seo
  • Profile picture of the author warner444
    SEO is a moving target. When someone searches for a video at Youtube I think of that as social search.

    The search engines strive to produce relevant results, that is their main product, if they don't, nobody comes there to click the ads.

    Facebook liking and posting links to Twitter certainly indicate interest which is a subset of relevance. To whatever degree the search engines can quantify actions into an indication of relevance they will at minimum examine it and if it is a reliable indicator they will use it.

    This is why links are so important. So far they continue to be so. Reciprocal linking was the main method once and now is diminished in importance because the SE's realized it was too easily manufactured. The evolution continues. Like rust, SEO never sleeps.

    The best way to see what changing is to track and test. Your own site, sites like yours too. Some people test and track a lot so it is good to check out their blogs. Jerry West said once he has 580 websites he uses to test SEO.

    Alltop - Top SEO (Search Engine Optimization) News is a good place to keep an eye on those devious SEO geeks and another one I enjoy is SEO Dojo SEO Geeks Newsletter the newsletter page there has an audio player that plays a weekly chat held by people who live, eat, and drink SEO.
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    • Profile picture of the author steveshoemaker
      Originally Posted by warner444 View Post

      SEO is a moving target. When someone searches for a video at Youtube I think of that as social search.

      The search engines strive to produce relevant results, that is their main product, if they don't, nobody comes there to click the ads.

      Facebook liking and posting links to Twitter certainly indicate interest which is a subset of relevance. To whatever degree the search engines can quantify actions into an indication of relevance they will at minimum examine it and if it is a reliable indicator they will use it.

      This is why links are so important. So far they continue to be so. Reciprocal linking was the main method once and now is diminished in importance because the SE's realized it was too easily manufactured. The evolution continues. Like rust, SEO never sleeps.

      The best way to see what changing is to track and test. Your own site, sites like yours too. Some people test and track a lot so it is good to check out their blogs. Jerry West said once he has 580 websites he uses to test SEO.

      Alltop - Top SEO (Search Engine Optimization) News is a good place to keep an eye on those devious SEO geeks and another one I enjoy is SEO Dojo SEO Geeks Newsletter the newsletter page there has an audio player that plays a weekly chat held by people who live, eat, and drink SEO.
      Great reply and thanks for the resources. I agree these liking and linking to twitter are a subset to relevance so much that they will eventually change the algorithm.
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  • Profile picture of the author jeskola
    Interesting question.

    I'd wait and see what "Google ME" is and how it integrates with search before i comment.
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  • Profile picture of the author blackhawkup
    Banned
    we are all business people here...so embrace the change and look for business ops!
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    • Profile picture of the author steveshoemaker
      I certainly agree that we are business people and need to be flexible. I'm not in remorse here about the changes I see.

      Quite the opposite I think this will make finding a niche that much easier.

      But that could also increase competition so agreeing with you again we better look for the opportunities presented and act.
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      • Profile picture of the author MatthewNeer
        Great topic man, FB and Bing is an incredible merger. Bing and Yahoo also recently merged, which makes their advertising network TWICE as powerful.

        However, I believe that Facebook will eventually develop their own search algorithm. I mean, they have all the data anyone could ever want. And after all, thats what the Big G and the rest are after.

        That's just the most logical course of action for FB.

        But with that said, even now, brand new SEO opportunities will be opening VERY soon and from what I have read/heard through the grape vine, they are going to determine rankings in a FAR different way than Google will.

        Facebook will determine it with a combination of two things: The amount of "Likes" you have with that nifty little Like plugin, and the amount of "FB Comments" you have on your website. Hence, one reason why all the big doggies out there have been using those FB Comments on their product launches. Plus it gets massive buzz when ya do that.

        The goods are coming soon my friends, EXCITING!
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        • Profile picture of the author steveshoemaker
          Matthew I agree. When I first read about that like button I had a feeling this would be something that would be wise not to ignore.

          It got a lot of buzz then like all else just died down some. Needless to say I like you think it definitely has a future role.

          I had almost forgotten about bing and yahoo. Now bing and facebook I wonder if the three are teaming up for a shot at the big G?

          Maybe they know something we don't and have conceded? When you say all the gurus use facebook comments on product launches what are you referring to?

          Are they quoting what people are saying on facebook on their landing pages and such?
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  • Profile picture of the author watsonovedades
    great topic
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    • Profile picture of the author angellee
      I have seen a video of Matt Cutts on you tube some one ask him that what is the future of SEO? 37 people dislike and only 3 people liked that question but he answered the question. SEO is like a resume writing services the write high light your points which attract the recruiters. similar is the SEO is highlight the website content in such a manner in which search engine likes like Optimized Title description heading and content and Good back links which vote for your website. I also thing like that SEO will exist if website exit on the World Wide Web.
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  • Profile picture of the author theleathercollection
    Google Me would be worth seeing before people make predictions on where SEO will go in the future. I do believe SEO will be more "Social Network" friendly in the near future.
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  • Profile picture of the author parker12
    Now a days, it becomes trends and there is big competition between the business arrivals to up their site in Search Engine. If Competition is there then there are lot of scope and future is bright.
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    • Profile picture of the author paulgl
      FB and bing was a lame coupling. It's not a merger.

      Yahoo and Bing have failed miserably, even giving more to google.

      Google's instant was a huge success.

      Now we hear AOL wants to buy yahoo. But guess what? AOL
      partners with google. So....the beat goes on.

      Many articles have been written lately on the success of tweets
      vs. facebook posts. Twitter wins out, hands down.

      Paul
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  • Profile picture of the author rahulbatra
    That would be great if it happens. Bing will automatically index sites on facebook.
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