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Is getting 7 quality score normal?

by BloggerDeen
2 replies
  • SEO
    • |
I have made a quick webpage within hour, researched a few keywords and google gave around 7 out of 10 quality score. Is it the normal quality score of google? Because I didn't put much effort into webpage?
#normal #quality #score
  • Profile picture of the author Dani P
    My website was done by a web developer although the pages are not optimised for Ad Words and we usually get a score of 7 too.
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  • Profile picture of the author Lucid
    Quality Score's biggest component is your click rate (the next being keyword relevancy). So how does it know your QS before you get any clicks?

    When adding new keywords, QS is calculated starting with the average QS. By definition, this is either 5 or 6. The system is quite sophisticated however and makes a prediction of what kind of click rate your ads may achieve. This may increase or decrease from the base QS. From there, your QS is calculated normally based on actual data. If it didn't predict correctly, your QS can jump up or down quite rapidly but it does a pretty good job a vast majority of times.

    The old QS ranking system was Poor (QS of about 1 to 3), OK (4 to 7) and Great (8 and up). So a 7 is pretty good. In fact, I accept nothing less. Do try for better of course by increasing your click rate. More in the Adwords FAQ.
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