Title tag : how many keywords ?

by Plato
41 replies
  • SEO
  • |
Hi there,

i was wondering about the number of keywords in the title of website would bring the best results seo wise ? 1,2,3 or even more ?

which number would you recommend ?

Thanks !
#keywords #tag #title
  • Profile picture of the author shulink
    It depends on the length of your keywords. Google takes about the first 60 characters of your title.
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    • Profile picture of the author Plato
      Hi shulink,

      thanks for your hint- really appreciate it
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    • Originally Posted by shulink View Post

      It depends on the length of your keywords. Google takes about the first 60 characters of your title.
      Google "displays" the first 65-67 characters of the title in the SERPs before truncating it. Google "uses" the ENTIRE title to rank as best I can tell regardless of length... at least out to 300+ characters (and my guess is no matter how long it is).

      I have personally tested this with really long title elements of 300+ characters with random, very unique strings in them (like "title test 283819c99kckekk - testing long titles 29918cjjeiciikj - best long 2838skkwikdiekdi title...") where I KNOW the keywords like "283819c99kckekk" do not exist on any other page on the web. The ONLY place the strings appeared were in the title element of my test page (nowhere on the page, not in the meta keywords, not in the meta description, and the ONLY link to the page was from my home page with a link text of "Test"). And once the page was indexed, even if "29918cjjeiciikj " were in position 300+ of the title element, a search for "29918cjjeiciikj" at Google returns one result... my page. So they likely consider the ENTIRE title regardless of length.

      That being said, typically your title should target 1 keyword phrase... maybe 2 or 3 keyword phrases if they are all very similar and very closely related. Keyword density within the title element is VERY important. Though keyword density within the overall page carries very little weight these days, keyword density within HTML elements that are themselves ranking factors (like title, h1, h2s, URL, link text of incoming links, etc.) is VERY important. So don't stuff your titles with words (like the name of your site) that are not part of your targeted keyword phrase(s).

      "Refinance - Mortgage Refinance - Refinance Loans" is a MUCH better title than "Get a Refinance Loan Today - JoeMama.com" if you are trying to rank for "refinance loan" related keywords. The words "get a", "today", and "joemama.com" all hurt your page's ability to rank for its targeted "refinance loan" related keyword phrases.
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  • Profile picture of the author ambalaldarji
    I think you can take your targeted keyword first in title tag but remember always make title of 60-65 characters because search engines will hide the rest of the characters.
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  • Profile picture of the author jameskahon
    2 keywords in the title is recommended
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    • Profile picture of the author JasonValens
      I can give you a few ideas. Ideally stick your main keyword phrase at the start of the title and then put something after it that gets people to click (like a headline), something that makes people curious. So it would be Keyword Phrase - Call to Action.
      That way you can increase clickthroughs on the results, which means that with the right call to action/headline you could get a better clickthrough than the URL's ranking above you.
      So to answer your question for number of keywords using this method you just need to make sure your phrase and headline are within the character limits.
      (As a sidenote your meta description can increase clickthroughs if you sell it right).

      Another option is to nest your keywords, so within 7 words or whatever you're picking up different variations of a keyword phrase or different keyword phrases altogether. A simple example is a review page. If you had a page that was for a...hmm..train set review you'd have this in the title:

      "{Specific train set model) Review | Train Set Reviews"

      That's a simple example for picking up the plural variations (and using some keywords out of the phrase can give some seo benefit in my experience (not saying this is true all of the time), but for some sites I can get 5 different keywords phrases in the title (as long as it doesn't look spammy, it needs to be natural) Here's an example:

      "Legal Problems in Seattle | Seattle Legal Services & Advice"

      You'd be picking up:

      legal problems in seattle
      seattle legal services
      seattle legal advice
      legal advice
      legal services
      legal problems
      seattle legal

      Now, this isn't the best example but my point is by nesting the keywords you can pick up multiples if you really take your time over it. I've sort of gone of subject with the number of keywords, but it's kind of related.
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      • Profile picture of the author Plato
        Hi there,

        great- very helpful !

        If i add a second keyword to the title of a website which is already ranking- could this affect rankings in a negative way ?

        Thanks
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        • Profile picture of the author ambalaldarji
          Originally Posted by Plato View Post

          Hi there,

          great- very helpful !

          If i add a second keyword to the title of a website which is already ranking- could this affect rankings in a negative way ?

          Thanks
          If you have not added that keyword at anywhere then you can add but you have added this keyword at any other page than it could be negative effect. Because search engine can be confused that on which page this keyword to be rank. So i would say you can use but use in a proper way.
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        • Profile picture of the author hovirag
          I don't think so. JasonValens has already given you great tips - just implement them!
          IF you don't know exactly what he is talking about ask and we'll help you out.
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      • Profile picture of the author Khushnoodpk
        nice tips, I havnt any idea to use keyword in title
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  • Profile picture of the author JuanSolano
    Maximum four and minimum two, title tag is one of the most important factor of on page SEO , so i think we should utilize it in good manner.
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    • Profile picture of the author JasonValens
      If i add a second keyword to the title of a website which is already ranking- could this affect rankings in a negative way?
      Could do, the only way to know is to test. Not a very comforting answer, I know. Try it on a page that isn't ranking and see what happens.
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    • Profile picture of the author jack567
      There should be two keywords per page. According to me the quality of keyword is more important than the quantity of keywords. It is also depend on the competition and strength of your pages. Less keyword with high quality helps a lot.
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  • Profile picture of the author orvn

    According to Matt Cutts: if titles are really really long, Google may still use that title in their scoring, but may select specific snippet of the title or a more suitable title altogether.

    The same applies to,
    1) Generic pages (title=index, home, untitled)
    2) Websites that have the same title spanning across all the pages of the site.
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  • Profile picture of the author shulink
    I also put a lot of keywords in title and doesn't seem to have any negative effect so far.
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    • Profile picture of the author Devid Farah
      Hi Plato!
      In my opinion title tag is one of the most important factor in getting high search engine rankings!
      My advice: use specific keyword phrases, or to answer your question a recommended number is 2,3 keywords in your title tag!
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  • Profile picture of the author gabquotesl
    i usally put one keyword at the title, in this way the page is moe focused
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  • Profile picture of the author mark587905
    3 Basic rules of keyword deplyment I use are Prominence, Proximity and Density.

    Prominence - The closer the a word is to the beginning of a link or block of text, the more important Google will see it. Words that follow become less and less important (to the Google bots).

    Proximity - This refers to how close the keywrods making up your keyphrases are to each other.

    Density - this is the frequency a keyword is found within a page. I aim for 2-3% keyword density.

    This startegy has helped me over the years and I belive works well.

    Hope this helps.

    Mark
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  • Profile picture of the author iobeek
    Just write for people and you are good. I stopped worrying about such things long time ago. I use title -> h1 -> h2(subtitle).

    Title should be what the page is actually about
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    • Profile picture of the author joetheseo
      We often use 3 keywords in the Title. one of our clients has 3 keywords as the title and is ranking #1 on all 3.
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  • Profile picture of the author jesus72knight
    2 keywords is fair enough. Just be sure that the title is very relevant to the content and it shouldn't look like being made for SEO purposes.
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  • Profile picture of the author seomelbourne
    Thanks for your tips about the number of keywords. Actually I have been in a confusion for a long about how many should be the keywords in title.
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  • Profile picture of the author osho3
    2 to 3 keywords are Recommended ......
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  • Profile picture of the author samuel.johnson
    It is good to have 2 keywords and maximum you can have 3.
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  • Profile picture of the author nigelzephyr
    depends on the length of the words. better have a maximum of three..

    https://adwords.google.com/o/Targeti...AS#search.none

    this might help you in deciding your keywords.
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    • Profile picture of the author seo321
      60 to 67 characters would be better for title tag optimization
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  • Profile picture of the author seonow123
    Make title small as you can. Also use highly competitive keywords on homepage and less on innerpage.
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  • Profile picture of the author CatalinIcs
    Usually I have about 3 important keywords in the title. It depends. It's better to make combination between keywords and to use singular / plural form of the keywords.
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  • Profile picture of the author sarah.kerr
    The usual keyword tags is usually three. But make sure they are powerful keywords.
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  • Profile picture of the author usaimarketing
    Title tag is the most important element of on-page optimization,so you must put at least 2 keywords on title tag, and length of title tag should be 60 to 65 characters long not more than that because if you enter more chars than Google eliminate those chars.
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  • Profile picture of the author jessyjose123
    I normally use 4 to 5 keywords on my title tags.
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  • Profile picture of the author thinkingbug
    Three keywords are suppose to be an ideal title to any web site.
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  • Profile picture of the author julianbooth123
    Keywords for the title should be chosen on the basis of exact search volume of the keywords. In my opinion 2 to 3 keywords are best for any title but that 2 to 3 keywords should be having high search counts.
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  • Profile picture of the author Ali Thunder
    alteast go for 2 and adjust them in 60 characters
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  • Profile picture of the author Jig0r
    Some Times I use 3 keywodrs, and use Capital Font..
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  • Profile picture of the author Devid1
    Use 3 keywords in title.This should be accurate and short.
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  • Profile picture of the author CyborgX
    3-4 keywords are good in the title. But keep in mind that limit for title tag is upto 70 characters
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  • Profile picture of the author LiftMyRank
    An important thing is to keep it sounding natural, remember you're not just optimizing for SEO but trying to draw a high CTR from results which plays a factor in rankings, sites that don't get clicked on will stumble in the serps....
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  • Profile picture of the author SandstormDigital
    Originally Posted by Plato View Post

    Hi there,

    i was wondering about the number of keywords in the title of website would bring the best results seo wise ? 1,2,3 or even more ?

    which number would you recommend ?

    Thanks !
    It's not about the number of keywords but rather the message you're trying to convey and fitting it into the title under 60 characters.
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  • Profile picture of the author BreakTheSec
    i think <60 is best option.
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