Can anyone please elaborate to me how Page Ranks work and how does google determine which webpage has "this" page rank but outranked by another that has a higher page rank.
I know it is about the number of incoming links to a site which determines the website. And how most likely a websurfer will end up to the site by previously visiting another site.
But, why does it happen that sometimes one website with a lower page rank outranks another with a higher page rank?
Any feedback would be fantastic. Thank you.