Does Do-Follow Matter?

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This is a big debate going on right now and there is no specific answer.

If you google my post title you will find why I am confused.

Ryan Deiss says it doesn't, but what the point of having Do-Follow if it doesn't matter?

I have a bunch of people supporting this argument and equal number of those who appose it. Even when I see my link backs from Google Webmaster tool, I find many to be NO-Follow which is kind of surprising.

What are your thoughts on this?


Bobby
#dofollow #matter
  • Profile picture of the author wordofmouthmagic
    Jonathan Leger just highly recommended an SEO book by Josip Barbaric Link Building Domination and the site currently says it is unavailable.

    But Jonathan's special offer link still works ie

    Link Building Domination - Special

    Among heaps of other stuff, one of the ideas I saw in there was about no-follow links.

    Josip says that no-follow links don't seem to carry as much weight BUT he goes into one story about how he couldn't get onto the first page of Google no matter what he did ...

    "All of my previous sites of similar caliber had no problems and everything
    went as expected. I did a little bit of digging and I found that among the
    top 12 or 13 sites for my keyword, all the sites except mine had at least
    one nofollow backlink pointed to them. WTH?
    I decided to see what would happen if I added about 60 nofollow backlinks
    over the next week or so.
    I'm sure you know what happened. My rankings jumped and I got to page
    one and I am currently #2 for a keyword that's bringing in 12,000 visitors
    every month. SWEET!
    It is my belief that Google is using the whole no-follow thing to weed out
    the spammers and SEO folks, by seeing which sites appear unnatural in the
    eyes of its algorithm."

    If this is good info for you, then 'donate' $10 to Josip on the link above, and he'll give you 55 more pages of good stuff!

    [Disclosure: I've bought Jon's products so I'm on his list. Nothing else to disclose.]
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    • Profile picture of the author Barcelona19
      Originally Posted by wordofmouthmagic View Post

      Jonathan Leger just highly
      I decided to see what would happen if I added about 60 nofollow backlinks
      over the next week or so.
      I'm sure you know what happened. My rankings jumped and I got to page
      one and I am currently #2 for a keyword that's bringing in 12,000 visitors
      every month. SWEET!
      It is my belief that Google is using the whole no-follow thing to weed out
      the spammers and SEO folks, by seeing which sites appear unnatural in the
      eyes of its algorithm."
      Wow, thanks for the heads up regarding Google's strategy, I guess dofollow is just a little more beneficial than nofollow, but nofollow also has its benefits as well. I've read from posters saying that a nofollow link is a waste of time to create, but I now know that they can be quite a good strategy.
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  • Profile picture of the author Andrea Wilson
    No it doesn't. A backlink is a backlink and I dont care if my backlinks are no-follow as long as it is not me who made them but others who found my site as interesting.


    Andrea
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  • Profile picture of the author asimbawany
    It is my belief that Google is using the whole no-follow thing to weed out
    the spammers and SEO folks, by seeing which sites appear unnatural in the
    eyes of its algorithm."
    I completely agree with this. We always tend to forget that links are supposed to be recommendations that are site gets from a third party. If your site is really worth recommending, then its just not natural that only do follow sites will want to link to you.

    the only think that the no follow tag does is tell the bot not to pass any of the PR through to the page being linked to. It still is a link and the bot follows it back to your site. In fact, I get my new sites indexed with no follow edu back links. The links still count.

    Obviously, when a no follow link does not pass on the PR to your page, it does only half the job so yes, its less valuable than a do follow.
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  • Profile picture of the author phil.wheatley
    I think it is fair to say that if you are doing a link building campaign, it might look funny to Google if most or all of your links are from mid-high pr sites, and all do follow. I've always found that the more you mix things up, the better it is as it looks more natural. So, I always have a mixture of pr0-p6 back links, and a mixture of do follow and no-follows.

    Cheers
    Phil
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    • Profile picture of the author bobby_shahzad
      Originally Posted by phil.wheatley View Post

      I think it is fair to say that if you are doing a link building campaign, it might look funny to Google if most or all of your links are from mid-high pr sites, and all do follow. I've always found that the more you mix things up, the better it is as it looks more natural. So, I always have a mixture of pr0-p6 back links, and a mixture of do follow and no-follows.

      Cheers
      Phil
      This is really interesting. I think you have a good point here. If you are only looking for do follow links, this may sound suspicious to google as they encourage natural link building only. Do you know why Matt Cutts believes and recommends No Follow for getting rid of link spammers?
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  • Profile picture of the author tylerdrun
    When you are building links for your site, follow links are better. But if other people are linking to you, follow/no follow don't matter.

    However, no follow links don't pass link juice to your site. However, I believe they do help with indexing of your page/article. So links from nofollow don't determine your ranking. But I think google uses the link to index the other site.

    According to Google's rules, it's stated that if you don't want Google to follow a url or lose link juice of your site, add a no follow tag to it. Just my opinion.
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  • Profile picture of the author Efrain Hernandez
    "Nofollow liks are dropped out of Google's link graph. They are irrelevant from a search engine point of view." -Matt Cutts

    To answer your question, from an SEO point of view Nofollow links are non-beneficial. However you may still be able to benefit from Nofollow links.

    Example: Let's say you comment on a blog that receives a large amount of traffic, and you leave a comment that PROVIDES VALUE. Even if your link is Nofollow, a lot of the time readers will click through to your site. Bringing you traffic.


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  • Profile picture of the author Alexa Smith
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    Originally Posted by tylerdrun View Post

    When you are building links for your site, follow links are better. But if other people are linking to you, follow/no follow don't matter.
    What? Google is now somehow supposed to know (and/or care?!) by whom a link was made?! :confused: :confused:

    Originally Posted by bobby_shahzad View Post

    What are your thoughts on this?
    Mine are very simple: I recognise that it matters to some people, but it doesn't to me.
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    • Profile picture of the author bobby_shahzad
      Well this video from Matt clearly spells out, they dont matter for the sake of getting link juice. This comes directly from the mouth of Google i would say
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      • Profile picture of the author Snow_Predator
        They don't matter. Don't believe everything (anything?) Ryan Deiss says.
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  • Profile picture of the author generaleet
    They're called no follow links for a reason. Google just won't give you points for these links. It's as simple as that.

    However, that's not to say someone else won't syndicate your content and create a dofollow link for you. In that case, your nofollow link led to something google will rank.
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  • Profile picture of the author Sea1c
    Wow I can see the mixed feeling here, I am not sure what works yet. Maybe I will do a test and set up a couple of websites , for one do a follow links only and the other do no follow/follow mixture. Will take time but would be interesting test.
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    • Profile picture of the author Doug Wakefield
      That really depends on the purpose for the link, honestly.

      If you find yourself wanting that link for other reasons than the backlink, then definitely. For instance, you are guest blogging on another site in your niche. The blog owner has all the links set as no-follow. Given that the traffic is good, this is a killer link for the exposure you gain.

      As far as it counting for SEO purposes, I have to say I honestly haven't tested it. I should add that I am not one to believe conventional wisdom.
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  • Profile picture of the author dadamson
    Although the exact algorithms of do-follow/no-follow can't be determined, many people including myself have conducted tests on the subject.

    My tests of a ratio of 80/20 (follow/nofollow) links works very well for me and gives best results. You don't want to get 100% dofollow links as Google will see that you are purposely building links that are unnatural in order to outrank other websites.

    If you go about your link building without thinking what is dofollow and what is nofollow you should have great results as the ratio of links will naturally fall into a ratio around 80/20.

    The thing to remember when backlinking is to diversify and build momentum. Building links from article marketing, blog commenting, high pr linking, gov/edu backlinking, profile links, forum links, web 2.0 links etc.

    All of these are great link building methods and work very well in naturally increasing your rankings. Just remember to keep it continuous and build upon the links you built the previous month.
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  • Profile picture of the author yukon
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    • Profile picture of the author GrowTallerNiche
      Why would it look natural to the search engines to get no-follow backlinks? If people are giving you editorial in-content backlinks then they should all be do-follow. What are no-follow links? Blog comment links which are the definition of hand made links.
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      • Profile picture of the author dadamson
        Originally Posted by GrowTallerNiche View Post

        Why would it look natural to the search engines to get no-follow backlinks? If people are giving you editorial in-content backlinks then they should all be do-follow. What are no-follow links? Blog comment links which are the definition of hand made links.
        A lot of web 2.0 sites, twitter, hubpages, etc all use nofollow tags. What I am saying is that if you have hundreds of links, all dofollow, it does look strange to the search engines and it has been said that the quality of your links will be reduced because of this.
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        • Profile picture of the author paulgl
          Originally Posted by dadamson View Post

          A lot of web 2.0 sites, twitter, hubpages, etc all use nofollow tags. What I am saying is that if you have hundreds of links, all dofollow, it does look strange to the search engines and it has been said that the quality of your links will be reduced because of this.
          Twitter is the classic example to why and how some nofollow links are indeed, beneficial.

          One of my twitters is on 200+ twitter lists. I'll take that nofollow link in a heartbeat.

          Nofollow can be very, very beneficial. Ever hear of linkbait? Exactly.

          Spamming a bunch of nofollow links blindly is stupid. Pick and choose and
          you have some winners. Wikipedia is another example of a fantastic nofollow
          link if you can get it to stick on a high traffic entry.

          The keyword is "beneficial." Don't give me some goobledegook about not
          counting for search engines. There's a lot of stuff that is beneficial and
          not affecting search engines. The more beneficial stuff you do, the better
          for you in the long run.

          Paul
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    • Profile picture of the author Efrain Hernandez
      Originally Posted by yukon View Post

      Why does someone always post a freakin video of the Google puppet in action? :rolleyes:
      Lol I see nothing wrong with posting a video from Google. The video answers the OP's question and is relevant to the thread.

      Originally Posted by yukon View Post

      Good grief, at the amount of people that follow that BS...
      BS? It's a fairly simple concept. Google created the NoFollow tag to help eliminate spam. NoFollow tags tell Google not to follow the link or pass PageRank. So any spammy comments and links left on blogs and forums carrying the NoFollow tag wouldn't benefit the spammers. Now if what your saying is correct, that it's BS, then that would defeat the NoFollow tag's purpose.

      *sigh... good grief... :rolleyes:

      P.S. Now if you still think it's "BS", here's a link that will help clear up any confusion: About rel="nofollow" - Webmaster Tools Help
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  • Profile picture of the author joesmith1608
    Google does not give any point for a no follow back link.no follow link can give you traffic but no value according to SEO & google.Do follow can give you all google value,traffic etc.So do follow is the best link.
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  • Profile picture of the author surinderbhatia22
    do-follow links are the much better then the nofollow
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  • Profile picture of the author jerrinbaker
    According to me both nofollow and dofollow are important, that's true that dofollow gives you better result to search engine but totally avoiding is also not good as it helps in getting traffic to your site.
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  • Profile picture of the author alinak
    Actually do follow concept is only for Google not for Yahoo, Bing.
    For Google do follow matter. According to me do follow is much better than no follow.
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  • Profile picture of the author ann1986
    in seo perspective nofollow is useless but if you can have traffic then its good.
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  • Profile picture of the author tdd1984
    Originally Posted by bobby_shahzad View Post

    This is a big debate going on right now and there is no specific answer.

    If you google my post title you will find why I am confused.

    Ryan Deiss says it doesn't, but what the point of having Do-Follow if it doesn't matter?

    I have a bunch of people supporting this argument and equal number of those who appose it. Even when I see my link backs from Google Webmaster tool, I find many to be NO-Follow which is kind of surprising.

    What are your thoughts on this?


    Bobby
    Do follow links pass link juice. If you are obtaining no follow links, they will do nothing for you.
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  • Profile picture of the author makill
    Great juicy tips here. thanks
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  • Profile picture of the author InitialEffort
    Just curious if anyone else has actually split test this. I've held the same opinion as many of you after reading many threads. After doing some of my own testing No-Follow links do affect the SERPs. They just do in a different way. They are not as powerful as Do-Follow, but any anchor from a No-Follow does can affect your SERP IMO.
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    • Profile picture of the author paulgl
      Old thread, and full of a lot of myths and misconceptions.

      There is no do follow. There is a "nofollow" (no space) tag, supported
      by google to not pass PR to. That's it. it has nothing to do with indexing
      or crawling, or even seeing.

      I always chuckle when I hear someone say do follow as if there is some
      magic tag that forces google to do something. There isn't. There are
      links that do not have a "nofollow" tag with them, but that in no way,
      shape, or form, does anything about some mythical "do follow."

      Google does not need to count any link no matter what people say.
      I can put a link up, without a nofollow, and google may never, ever
      in a million years count it. Google chooses to count links that it chooses.
      Many, many, many sites with links, are completely ignored by google.

      I also chuckle at people touting instant "do follow" links, (remember there
      is no do follow). Then you go to the page and it's not even indexed or has
      PR N/A or 0. Where's the mythical "do follow" ? It's in the same vial as
      the one that contains unicorn's tears.

      As stated, twitter is one big, fat "nofollow." Anyone here not using twitter?
      You are leaving a lot of juice on the table. My twitters are all high PR and
      tweets occur quite high in SERPs. But hey, why bother, right? It's nofollow!

      This bears repeating:
      Many, many, many sites with links, are completely ignored by google.

      You people put way too much emphasis on these so called "do follow" links that
      for the most part are a bigger waste of time than a few great nofollow links.

      Paul
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      • Profile picture of the author AJsVRE
        Originally Posted by paulgl View Post

        There is no do follow.
        ...
        I always chuckle when I hear someone say do follow as if there is some
        magic tag that forces google to do something. There isn't. There are
        links that do not have a "nofollow" tag with them, but that in no way,
        shape, or form, does anything about some mythical "do follow."
        Paul, I think pretty much everyone is aware that there is no "dofollow" html tag, it's just an EASY way to describe links that do NOT have the "nofollow" html tag.

        Go ahead, just try saying "a no nofollow link"... it sounds stupid, thus, we just say "dofollow".
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        • Profile picture of the author signity
          Generally we follow the dofollow strategies in SEO. But sometime we use nodofollow strategies just to not crawled by the crawler just mean to say that its depend on the requirement. And I think it will affects.
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      • Profile picture of the author GrowTallerNiche
        Originally Posted by paulgl View Post

        I also chuckle at people touting instant "do follow" links, (remember there
        is no do follow). Then you go to the page and it's not even indexed or has
        PR N/A or 0. Where's the mythical "do follow" ? It's in the same vial as
        the one that contains unicorn's tears.

        As stated, twitter is one big, fat "nofollow." Anyone here not using twitter?
        You are leaving a lot of juice on the table. My twitters are all high PR and
        tweets occur quite high in SERPs. But hey, why bother, right? It's nofollow!

        This bears repeating:
        Many, many, many sites with links, are completely ignored by google.

        You people put way too much emphasis on these so called "do follow" links that
        for the most part are a bigger waste of time than a few great nofollow links.

        Paul
        There's a huge difference between PR N/A and PR0. Getting PR0 is not easy and I'd take an easy PR 0 link from writing an article.

        Many, many, many sites with links may be ignored by Google. That's why you build links to your pages on those sites until they aren't ignored anymore

        Then there's now the Social Graph API.
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  • Profile picture of the author kaiserthesage
    Both dofollow and nofollow links matter, since they are both capable of adding value to your site.

    Nofollow attributed links are capable of:
    - improving your keyword rankings
    - passing through trust and authority
    - naturalizing your link profile

    Dofollow attributed links are capable of:
    - improving your keyword rankings x2 or x3 compared to nofollow
    - passing through pagerank
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  • Profile picture of the author beavboyz
    Yeah there have been tests done, do follow is better, but no-follow still helps your search engine rankings
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  • Profile picture of the author M Stevens
    Do-follows are good, but I wouldn't look past no-follow as they do provide some trust factor to your site.
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  • Profile picture of the author mritunjays82
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    • Profile picture of the author amrish2338
      All backliks ,that are nofollow or dofollow does not effect for search engine ranking .It will only effect for Page Rank
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    • Profile picture of the author samual james
      Originally Posted by mritunjays82 View Post

      Yes. No Follow matters in SEO. Building links in No Follow sites will not allow the link juice to your site. So, it doesn't helps to increase PR. It only gives you the back link & traffic to your site. But, in Do Follow it allows link juice so it improves PR of your site. Also, gives the back link & traffic to your site.
      According to me no follow generates good amount of traffic but it will not helps you in getting ranking or backlinks. According to matt cuts try to post ur link on relevant sites doesn't matter whether it is do follow or no follow.
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  • Profile picture of the author michel147
    Both links are important but Do follow links are very effective because Google count as a back links.
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  • Profile picture of the author joy brown
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  • Profile picture of the author StephanieMojica
    It depends on your goal...

    If you are using a resource box at the end of your article and your aim is to get people to click on your link and sign up for your mailing list, then do-follow or no-follow is not that important; you want humans to see the link and click on it.

    But if you want to increase your search engine rankings to the max so people will find your site when they Google your targeted keywords, then do-follow is important.

    I personally use a combination of both. Time will tell how well this strategy works to increase my opt-in list signups and thus product/service sales.

    Good luck!

    Peace, love, happiness, and prosperity,
    Stephanie
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