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Use competitors name in Title for SEO?

by vstar00
23 replies
  • SEO
    • |
Can I use my competitors product name in my title and description to try and rank for their keyword?

Like if I was Pepsi, could I put Coke in my title and description to try and capture their traffic?
#competitors #seo #title
  • Profile picture of the author webcosmo
    probably not a good idea. you might get into copyright violations and all kind of things.
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  • Profile picture of the author SGdarling
    Be sure that the product name is not a trade mark. In this case you are not allowed to use it in your domain without permission of the company.
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  • Profile picture of the author vstar00
    What about pages like this? I know shopify is a trademark.. BigCommerce or Shopify? You be the judge
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  • Profile picture of the author jushuaburnham
    Not a good idea indeed. Still considerable to have unique title in order no to compromise the competitiveness of your site.
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  • Profile picture of the author socialbookmark
    However if you use this idea, only using your competitors product name in your title and description, cant guarantee your ranking. If you make a lot of backlinks for each of the pages you made by above method, it can make traffic for your website. But only using title and description of them, can't help you in my opinion.
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    • Profile picture of the author vstar00
      Originally Posted by socialbookmark View Post

      However if you use this idea, only using your competitors product name in your title and description, cant guarantee your ranking. If you make a lot of backlinks for each of the pages you made by above method, it can make traffic for your website. But only using title and description of them, can't help you in my opinion.
      Yeah, I have been analysing their keyword. I am currently on page 3 for their keyword due to some blog posts etc. I did some analysis on Market Samurai and it seems that I should be able to rank for that keyword if I optimize my site for it. Thus I was wondering. I am of course doing back linking strategies, but I know having this in title and description will help so yeaah.
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  • Profile picture of the author sneharastogi
    NO, never!
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  • Profile picture of the author samual james
    seems to be funny if some one search for pepsi then why should he/she click on coke website. i dont understand your point instead of using product name you can use generalize keywords to capture traffic like colddrink.
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    • Profile picture of the author vstar00
      Originally Posted by samual james View Post

      seems to be funny if some one search for pepsi then why should he/she click on coke website. i dont understand your point instead of using product name you can use generalize keywords to capture traffic like colddrink.
      yeah, I understand your logic. This is my current SEO strategy, but I am in a niche where there is one product that completely dominates the niche (60-80% market share)

      I make lots of sales targeting their name through search traffic so I know I will profit if I can rank organically for it too...
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      • Profile picture of the author alchemyquiz
        Exactly,but if you use this idea I think you can't guarantee your ranking strategy.This is my current SEO strategy...
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  • Profile picture of the author Raul991
    Make sure that the keyword is not a trademark. One affiliate marketplace banned me once because I was using one of their products title in my domain name and ranked #1 with this(I was lucky it wasnt anything too serious, only a ban - lesson learned!)

    "Like if I was Pepsi, could I put Coke in my title and description to try and capture their traffic?" If you would be Pepsi, you would get sued!
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  • Profile picture of the author atrbiz
    You might get in trouble for copyright violation, I'd definitely do research and consult with an attorney.
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  • Profile picture of the author scott g
    Originally Posted by vstar00 View Post

    Can I use my competitors product name in my title and description to try and rank for their keyword?

    Like if I was Pepsi, could I put Coke in my title and description to try and capture their traffic?

    Yes you can to all of this. Just add a disclaimer page stating you don't own the rights to any of these products and that the site is for advertising and informational purposes only!

    No one reads disclaimers. :p

    CHEERS!
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    scott g
    "Whatever the mind can conceive and believe, the mind can achieve."
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    • Profile picture of the author Tina Golden
      Um...have none of you seen all the review sites that rank?

      Using the brand name is not copyright infringement - if anything, it would be trademark infringement.

      To the OP, you can try the strategy but this has the potential to backfire on you. Obviously, you're not going to be talking up the competition on your own site as that would just be dumb. But if you talk it down, you may alienate a lot of would-be customers because that just makes you look like you can't compete on the merits of your product.

      Tina
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  • Profile picture of the author Michael Nguyen
    You CAN put your competitors name in the title and description of your site but you SHOULDNT put the brand name in your rootdomain name ie.

    coke    isbetterthanpepsi.com = Bad (invites legal issues)
    whohasthebestdrink.com/coke-is-better-than-pepsi/ = Good.


    Best regards
    Michael
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    • Profile picture of the author realdallas
      Banned
      Originally Posted by Michael Nguyen View Post

      cokeisbetterthanpepsi.com = Bad (invites legal issues)whohasthebestdrink.com/coke-is-better-than-pepsi/ = Good.
      -great example.

      But i don't think using the competitors product name in my title and description is a good idea because it could seem like your just advertising them, also you might get into legal problems. One possible way would be like the example Nguyen gave us or just using some of the same keywords but not the whole title and description like you said.
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      • Profile picture of the author scott g
        Hey here's something cool. Search for coke pepsi or coke or pepsi in Google and see what site has the NUMBER ONE SPOT with a PR of 2!!

        Coke or Pepsi?

        In YOUR FACES NAY SAYERS!

        Plus, with a DISCLAIMER page you can get away with almost anything... Please don't list examples of things you think would disqualify a disclaimer page... B/C I know you want to

        CHEERS!
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        scott g
        "Whatever the mind can conceive and believe, the mind can achieve."
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        • Profile picture of the author IM nice guy
          I don't know if that's correct Scott, I have heard of many cases where people have recieved cease and desist notices for having copyrighted brand names in their domain name (root).

          Not saying you're wrong, but personally I think if you have any choice, I think that you're better off avoiding copyrighted domains

          Just my 2c
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          • Profile picture of the author scott g
            Originally Posted by IM nice guy View Post

            I don't know if that's correct Scott, I have heard of many cases where people have recieved cease and desist notices for having copyrighted brand names in their domain name (root).

            Not saying you're wrong, but personally I think if you have any choice, I think that you're better off avoiding copyrighted domains

            Just my 2c
            I can appreciate and understand that. I didn't take into consideration the whole "Cease and Desist" thing... I was thinking of other legal crapped like getting sued for profits made or something stupid :p
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            scott g
            "Whatever the mind can conceive and believe, the mind can achieve."
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  • Profile picture of the author vstar00
    haha this thread went all awesome

    Currently I do have a page that is "Competitor product VS My Product - Whats the Difference"

    That is ranking organically on page 2. I am just thinking if I should focus on boosting it up and from the sounds of this thread, I can go gang bustas
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