I understand that a Google search in quotes tells you how many direct competitors you have for a given KW.
But say my KW is - small red widgets
Google search no quotes = 60,100,000, search in quotes = 24,000
Q1. Now most would say 24,000 competing pages could be very good but what I don't understand is that if I am a consumer looking for small red widgets I will not search in quotes therefore when I search in Google I will see the top sites on the 1st page of Google associated with the 60m results which is different to the top sites for the search in quotes.
Q2. Why does Traffic Travis return the top pages associated with the 60m results
Very confused, any advice you can provide would be great.