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Anchor Text in Backlinks?

by Andrew Stevens
11 replies
  • SEO
    • |
If I am trying to rank for the keywords:

baby carrots

and

blue baby carrots

Will I get juice for the term "baby carrots" by using the anchor text "blue baby carrots... or to rank for "baby carrots" will I need the exact text "baby carrots"?
#anchor #backlinks #text
  • Profile picture of the author Brad Gosse
    In my experience you need to build links using BOTH terms
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  • Profile picture of the author Trent Brownrigg
    You will get credit for both when using the longer term but it is best to vary it anyway for maximum results.
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    • Profile picture of the author Cataclysm1987
      Originally Posted by Trent Brownrigg View Post

      You will get credit for both when using the longer term but it is best to vary it anyway for maximum results.
      No, not really. There is zero conclusive evidence to show that varying anchor text will improve rankings.

      Unless you mean to say that it will improve the ranking of his site for these two keywords more effectively as opposed to just doing one or the other. If he wants two keywords, two anchor texts makes sense, but throwing anything else in there to vary it for better SEO is a bunch of smoke and mirrors.
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      • Profile picture of the author Billy Rey
        Originally Posted by Cataclysm1987 View Post

        No, not really. There is zero conclusive evidence to show that varying anchor text will improve rankings.

        Unless you mean to say that it will improve the ranking of his site for these two keywords more effectively as opposed to just doing one or the other. If he wants two keywords, two anchor texts makes sense, but throwing anything else in there to vary it for better SEO is a bunch of smoke and mirrors.


        Agreed. I couldn't have said it any better.
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      • Profile picture of the author Trent Brownrigg
        Originally Posted by Cataclysm1987 View Post

        No, not really. There is zero conclusive evidence to show that varying anchor text will improve rankings.

        Unless you mean to say that it will improve the ranking of his site for these two keywords more effectively as opposed to just doing one or the other. If he wants two keywords, two anchor texts makes sense, but throwing anything else in there to vary it for better SEO is a bunch of smoke and mirrors.
        What I meant was this...

        Taking his example as the keyword phrases:

        baby carrots
        blue baby carrots

        He would want to vary the anchor text on his backlinks between those two instead of just using one or the other on all of them for maximum results on ranking those two phrases. Not throwing something random in there just to mix it up. Unless it was also closely related such as "fresh blue baby carrots" or something like that.
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  • Profile picture of the author mad.hat
    Originally Posted by Andrew Stevens View Post

    If I am trying to rank for the keywords:

    baby carrots

    and

    blue baby carrots

    Will I get juice for the term "baby carrots" by using the anchor text "blue baby carrots... or to rank for "baby carrots" will I need the exact text "baby carrots"?
    You MUST build backlinks to baby carrots. Actually, what you said really works the other way around but if the long-tailed keyword is even slightly competitive (doesn't have to be much) you'll probably just have your URLs indexed for that keyword term but not ranking anywhere for it.

    If you know that you want to go after both you should do them both at the same time.
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  • Profile picture of the author seoforu
    You should have the exact term as anchor text for getting backlinks.If you want to rank for "baby carrots" and "blue baby carrots" then you should divide the number of backlinks between two anchor texts "baby carrots" and "blue baby carrots".
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  • Profile picture of the author Strategy
    Exact Term on Anchor Text, so you would have to do both.
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    • Profile picture of the author marketguy
      This is one of those "nobody really knows" subjects.

      In my experience, it's best to use 75% of the exact keyword phrase and the rest just need to be somewhat connected.

      If you want to keep it natural to big G (and who really knows, what they call natural?), than you can not have 100% of your links the same.

      Talk to three different people about this and you will get three different opinions (as always).

      I know this probably didn't help, but there it is.
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  • Profile picture of the author socialbookmark
    You should have both of them but the exact keyword more. Its the best choice IMO.
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