Is This Level of SEO Knowledge good enough?

10 replies
  • SEO
  • |
This is a list of skills and knowledges that one will have by going to a certain "online SEO college". Is this good enough knowledge to be able to have one's site get to page one on google and make a business out of this site?

I'm thinking of enrolling in these two classes and hope that I won't have to buy any more ebooks and courses. Are these two classes good enough for affiliate marketing? Would I have everything I need and therefore not spend on any more ebooks and courses made by the gurus?


Course Introduction

- What You Will Learn

Lesson 1 = Introduction to SEO

- The Definition of Search Engine Compatibility
- So What is Search Engine Optimization?
- The Value of Search Engine Optimization
- The ROI from Search Engine Optimization
- Why Aren’t More Companies Using SEO?
- Web Site Elements Impacting Search Compatibility
- The TITLE Element
- The META Description Tag
- The META Keywords Tag
- The Alt IMG Attribute
- Text Links
- Keyword-Rich Body Text

Lesson 2 = Search Engine Basics

- Search Engines and Directories
- Important Search Engines and Directories
- Paid Submission and Pay For Performance Search Engines
- Who Owns Who?
- Who Powers Whom?
- How Search Engines Index Pages
- How Search Engines Rank Pages
- Google Page Rank
- Web Site Relevancy Factors
- Algorithm Chasing is for the Birds

Lesson 3 = SEO Requirements Gathering

- Before You Start
- How Search Engine-Compatible is the Site Currently?
- Requirements Gathering
- Assignment 1 (Tutor-Graded)

Lesson 4 = Keyword Research

- What is Keyword Research?
- Why is Keyword Research So Important?
- Before You Start
- Assignment 2 (Tutor-Graded)

Lesson 5 = Title and META Tag Creation

- The TITLE Element
- The META Description Tag
- The META Keywords Tag
- Create Your Own
- Tailored TITLE and META Tags
- Unsupported Characters
- Assignment 3 (Tutor-Graded)

Lesson 6 = SEO Copywriting

- Text Heavy Home Page
- Keyword-Rich Text
- SEO Copywriting
- Speak to Your Audience
- Use Easy to Understand Language
- Build Your Copy Around Your Keywords
- Keyword Integration
- Assignment 4 (Tutor-Graded)

Lesson 7 = SEO Integration

- Putting it All Together
- Target Keyword Phrases
- Optimized TITLE Tag
- Optimized META Description Tag
- Optimized META Keywords Tag
- Optimizing an Un-optimized Page
- Integrating Optimized Title and META Tags
- Integrating Optimized ALT IMG Attributes
- Optimizing Page Text
- Integrating a Call to Action
- Assignment 5 (Self-Graded)

Lesson 8 = Search Engine and Directory Submission

- Before You Begin
- Pre-Submission Checklist
- Site Submission Spreadsheet
- Rules of Submission
- Submitting to Directories
- Submitting to the Yahoo! Directory
- Submitting to Open Directory
- Paid Submissions
- Lists of Other Search Engines and Directories

Lesson 9 = Search Engine Spam

- The Definition of Search Engine Spam
- Examples of Search Engine Spam
- “Black Hat” vs. “White Hat” Search Engine Optimization
- Why Spam is Unnecessary
- SEM Industry Standards
- Search Engine Guidelines
- How to Report Spam
- How to Avoid Spamming the Search Engines
- Build Sites for Visitors Rather than Search Engines

Lesson 10 = SEO Reporting and Conversions

- Measuring SEO Success
1. Track your site’s search engine rankings
2. Track the amount of traffic your site is receiving
3. Track the number of returning visitors to your site
4. Track the number of sales / conversions your site receives
5. Track the link popularity of your site

- Key Site Metrics to Look At Regularly
1. Pathways through your site
2. The page from which most visitors click away from your site.
3. Single access pages
4. Most visited page(s) and top entry pages.
5. Landing pages for PPC Campaigns, etc.
6. Metric values that show a radical change from developing trends
7. Page refreshes
8. Where your site visitors are coming from
9. Search Engine Referrals
10. Search Phrases
- Final Exam


Course Introduction

- What You Will Learn

Lesson 1 = Overview of SEO

- Search Engines and Directories
- Important Search Engines and Directories
- Who Owns Who?
- Important Industry Milestones
- Who Powers Whom?
- Key Audiences for Your Site
- The Definition of Search Engine Compatibility
- So What is Search Engine Optimization?
- Web Site Elements Impacting Search Compatibility
- How Search Engines Index Pages
- How Search Engines Rank Pages
- Web Site Relevancy Factors
- Algorithm Chasing is for the Birds

Lesson 2 = Site Architecture

- What is Site Architecture?
- What is Search Engine Compatible Site Architecture?
- Elements of Site Architecture That Impact Search Ranking
> Domain
> Directory Structure
> File Naming
> Page File Extensions
> Navigation Menus
> Multiple Entry Points
> Heading Tags
> Robots META Tag
> Robots Exclusion Protocol (Robots.txt File)
> Error Trapping
> Site Maps
> Cascading Style Sheets (CSS)
> Server Side Includes (SSI)

- Remaining Site Architectural Elements
- Benefits of Search Engine Compatible Site Architecture
- Further Reading

Lesson 3 = Text Content

- Keyword-Rich Body Text
- Text Heavy Home Page
- SEO Copywriting
- Heading Tags
- Build Your Copy Around Your Keywords
- Text Links
- Advantages of Text Links
- Navigation Menus
- Link Title Attributes
- Assignment 1 (Tutor-Graded)

Lesson 4 = Dynamic Content

- What is Dynamic Content?
- How Dynamic Content Impacts Search Engine Compatibility
- Optimization for Dynamic Web Sites
- Workarounds for Dynamic Web Content
- Further Reading
- Assignment 2 (Tutor-Graded)

Lesson 5 = Graphics

- Graphics and the Web
- Graphic-Heavy Pages
- Alt IMG Attributes
- Graphical Navigation Menus
- Navigation buttons
- Image Maps
- Drop Down Menus
- Disadvantages
- Accessibility
- Assignment 3 (Tutor-Graded)

Lesson 6 = Flash and Splash Pages

- Flash
- Intro / Splash Pages
- Bells and Whistles
- Making Flash Search Engine Friendly
- Search Engine Support for Flash
- Further Reading
- Assignment 4 (Tutor-Graded)

Lesson 7 = Frames and Tables

- Frames-Based Sites
- Search Engines and Frames
- The NoFrames Element
- Frame Orphaning
- To Sum Up Frames
- Tables
- Search Engines and Tables
- Tables and Spam
- Alternatives to Tables
- To Sum Up Tables
- Further Reading

Lesson 8 = Link Popularity

- What is Link Popularity?
- Google PageRank
- Backward Links
- Link Building
- Text Links
- Factors Influencing Link Popularity
- Important Search Engines and Directories Recap
- Lists of Other Search Engines and Directories
- Links to Avoid
- Free Link Popularity Tools
- Further Reading
- Assignment 5 (Tutor-Graded)

Lesson 9 = Pay For Performance

- What is Pay For Performance?
- Pay For Performance Options
- Express Paid Submission to the Yahoo! Directory
- Pay Per Click Models
- Yahoo! Sponsored Search
- Yahoo! Content Match
- Yahoo! Local Sponsored Search
- Google AdWords
- Google AdSense
- MS AdCenter
- Other Pay-Per-Click Providers
- Learn More About Pay Per Click Campaigns
- Further Reading

Lesson 10 = Measuring SEO ROI

- Does SEO Truly Deliver ROI?
- Measuring SEO Success
1. Track your site’s search engine rankings
2. Track the amount of traffic your site is receiving
3. Track the number of returning visitors to your site
4. Track the number of sales / conversions your site receives
5. Track the link popularity of your site

- Key Site Metrics to Look At Regularly
1. Pathways through your site
2. The page from which most visitors click away from your site.
3. Single access pages
4. Most visited page(s) and top entry pages.
5. Landing pages for PPC Campaigns, etc.
6. Metric values that show a radical change from developing trends
7. Page refreshes
8. Where your site visitors are coming from
9. Search Engine Referrals
10. Search Phrases

- Further Reading
- Final Exam

Bonus Lesson! = Starting Your Own SEO Business

- Planning and Preparation
- Getting Started
- Your Workplace
- Tools of the Trade
> Hardware
> Software
> Subscriptions
> Books / E-books
> Memberships
> Services
> SEO Training
- Open for Business!
- Getting Clients
- Other Considerations
- Keeping Clients
- Working in the SEO Industry
- Getting Help
- Growing Your Business
- Pitfalls to Avoid
#good #knowledge #level #seo
  • Profile picture of the author reapr
    Well if it is accredited and you need a piece of paper for the real world then it may be worth it. You can find everything on that list and more in this forum.
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    • Profile picture of the author Calamaroo
      Originally Posted by reapr View Post

      Well if it is accredited and you need a piece of paper for the real world then it may be worth it. You can find everything on that list and more in this forum.
      But would I have to buy any of the gurus' stuff if I knew all of the info on that list? Would I need something like "Bring the Fresh" and other products to help me bring in traffic?
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      • Profile picture of the author jeffrey73
        Honestly, some people make SEO out to be WAY harder than it actually is. I know a guy who practically figured out how to get to Google page #1 ( #1, #2 & #3 ) just by experimenting and studying the other pages and competition in his niche.

        He is definitely NOT an accredited SEO expert!
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      • Profile picture of the author mad.hat
        Originally Posted by Calamaroo View Post

        But would I have to buy any of the gurus' stuff if I knew all of the info on that list? Would I need something like "Bring the Fresh" and other products to help me bring in traffic?
        You don't need to spend any money to learn SEO. If you don't have one already I suggest registering a .com domain (even if its just your name). If you can afford it but don't already have it then hosting is the next step. Of course Host Gator is recommendable but for shared hosting I use DreamHost myself. Either will work fine. Go for either namecheap.com or moniker.com to register your domains. I've got tons of domains at both but if you're new namecheap is you're best best.

        If you've got all that taken care of then you should sign up as a webmaster with Google and check out their SEO section. They also have a starter guide that you can find at the top of that SEO link I gave you. Please stay away from any other resources outside of google.com or their Webmaster Central Blog.

        You may like watching videos or reading ebooks but they're all full of misinformation. Make sure to read in between the lines whenever given something by Google and try and find something that the masses haven't picked up on. This is how you can really make bank.

        Whatever you do, don't listen to anyone whose name rhymes with butts. I mean really, that's just never a good idea. Best of luck mate.

        Oh and no offense to anyone whose last name rhymes with butts and isn't who I am talking about.
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        They All Told Me Making Money Online Was Just A Scam For The Gullible... Even Though I Was Already Pulling In $1k/Day. Now You Say My Resellers Can Not Make $1k/day But...
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  • Profile picture of the author TheFreebieGuy
    To answer your question - Yes, it's more than enough. SEO is really not as complicated as it might seem at first, once you get used to it.

    However, I would agree with what everyone else has said - You don't really need to spend money on a full-out course to learn it as you can learn it for free here, and so many other places. If you choose to pay for it, that's fine and 100% up to you.

    What I would definitely recommend is for you to choose something and learn as much as possible from whatever system you choose. So much to learn, so little time
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    My Blog - The Freebie Guy - (FREE Advice and Tips to Grow your Online Business)
    Build Your Online Business in 7 Days - 7 Day Bootcamp

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  • Profile picture of the author Ethan Ooi
    the course looks good, if you have hard time to learn seo, then go for it.

    the course have covered very good onpage seo, but to me, it lacks proper offpage seo.
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  • Profile picture of the author roadwarriorhawk
    I didn't even bother reading what was included in the course.

    Is this good enough knowledge to be able to have one's site get to page one on google and make a business out of this site?
    If you're trying to buy yourself to page one, buy a full SEO service.

    Unless they're going to take your website to page one, AND teach you how they done it - It's pants. =)

    Read the forum mate.
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  • Profile picture of the author Marketing Ignite
    Not too bad..I am also offering a training course in SEO called The Professional's Training Course to SEO...I have spent over one year to develop this course and thousands of hours..This is based on practical knowledge from doing SEO since 1998 so I will cover not only theories but what has been working well for my clients....SEO is a very dynamic industry as you know and I want all my customers to become successful so I have made sure to make it a step-by-step course and money back guarantee as well...You also get to take an online exam etc and you will get feedback to ensure that you understand the material 100%....

    In three weeks from now all my existing customers will also gain access to 85 online training videos that will teach them how to market their website using twitter, facebook, hubpages, video marketing, and other effective online marketing strategies....However they will be available for free for anyone that purchase The Professionals Training Course to SEO...

    Good luck with whatever choice you make and if you have any questions or concerns feel free to let me know and I will be happy to help you more anytime....
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    Digital Marketing Consultant since 1998. Contact me for a free consultation.
    https://www.marketingignite.com

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  • Profile picture of the author Randy Miller
    Originally Posted by Calamaroo View Post

    This is a list of skills and knowledges that one will have by going to a certain "online SEO college". Is this good enough knowledge to be able to have one's site get to page one on google and make a business out of this site?

    I'm thinking of enrolling in these two classes and hope that I won't have to buy any more ebooks and courses. Are these two classes good enough for affiliate marketing? Would I have everything I need and therefore not spend on any more ebooks and courses made by the gurus?
    Hey Calamaroo,

    That looks like a pretty good course. But if you haven't signed up yet, you should check out: W3Schools Online Web Tutorials

    Most of those same topics are covered and the cost is FREE!

    One thing missing from the outline that you provided is how to price your products/services when you start talking to the "Joe Shopkeepers" of the world.

    But, as with everything else, it's best to try something and then adjust course as you go.

    Best of luck
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  • Profile picture of the author joelraitt
    I think a lot of people get so used to the little things of SEO they start to think 'it's easy' or 'super simple' but really what has happened is you're just in the habit of doing it.

    I find that with lots of 'simple' things. I tell a friend ' just buy some hosting here, uplaod a free wp theme, and install plugin X,X,X,X' that take me minutes...

    that a daunting task for them...so yah SEO is simple, lots of work, but if you're just starting out it's hard to know.

    I think an SEO course is a good idea, but I think the most important thing to look at is potential of the KW you are going after, to make sure it's worth your time.
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    Work smart, work hard, never give up. Learn with me here: http://www.joelraitt.com

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