Exact match .com domains

12 replies
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I came across this really interesting article recently about exact match domains:

http://www.seomoz.org/blog/exact-mat...r-time-limited

I'm curious to hear your thoughts on it. I've always found exact match domains (even .net and .org, but especially .com) to be very powerful in terms of quickly achieving high rankings for a keyword. But do you think (as the article suggests) that Google may be headed towards devaluing them in the near future?
#domains #exact #match
  • Profile picture of the author Marhelper
    If you go with what works now then go for it. I have had great success with EMDs and will continue to.
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  • Profile picture of the author Sparhawke
    The thing with exact match domains is that they tell Google and the other search engines exactly what the domain is likely to be about, if they kill that and simply let any random collection of letters and numbers be ranked it would throw the whole delicate system into turmoil.

    It is one thing to tweak the relevance of backlinks in blogs and suchlike but to start ignoring something as fundamental as an address would be akin to throwing a nuclear bomb in the middle of Paris and watching where the Eiffel Tower lands.

    Exact match domains are not ranked at the top of the search engines automatically anyway, they are there because people find them to easiest to find and navigate to, doing something as stupid as this would mean Google would also have to throw that "customer experience" they keep banging on about out the window too as that plays a big role in what gets ranked highly too in symbiosis.

    "Cheap Flights" goes to the top of the search engines all the time because that is what people look for and what other people recommend, it would not be there if no one gave a damn about it. Imagine the chaos if every weekend you had absolutely no idea where a site would be from one day to the next simply because they got rid of probably the one most important thing that people use when telling someone about something.

    Nicknames stick to people, and the most ridiculous are the most adhesive. ~Thomas C. Haliburton

    The above quote usually does not apply to domain names.
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  • Profile picture of the author dexcell
    In my opinion, exact domain actually will help you ranking because google think it's the keywords (will be bolded on google search)

    But that's not the only matters, many other thing matter such as content, backlinks, etc. Exact domain name is just a bonus, because i've seen cases where some reviews page outrank the exact keyword domain.
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    • Profile picture of the author powerspike
      Originally Posted by dexcell View Post

      In my opinion, exact domain actually will help you ranking because google think it's the keywords (will be bolded on google search)

      But that's not the only matters, many other thing matter such as content, backlinks, etc. Exact domain name is just a bonus, because i've seen cases where some reviews page outrank the exact keyword domain.
      Even if google totally removed the emd out of their rank methods, i'd still use them. What Dexcell said is extremely powerful. I have dozens of emd ranking on page #1 of google, and looking at ctr % in google webmaster tools, they always appear to be getting more then the average % of clicks in the searches compared to what is considered normal.

      With EMD's, keyworded titles, and good descriptions most of your listing in google WILL BE BOLD, this will get a lot of attention!
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  • Profile picture of the author Marhelper
    In many cases an EMD will get you on the 1st or 2nd page of G with nothing but the fact that it is an EMD (esp. if it is low competition).
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    • Profile picture of the author webatomic
      Originally Posted by Marhelper View Post

      In many cases an EMD will get you on the 1st or 2nd page of G with nothing but the fact that it is an EMD (esp. if it is low competition).
      Yes, I've found this to be the case many times.
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      • Profile picture of the author mystarter
        Hi,

        There is no doubt that exact match domain will easily get on the first page of Google if the site have little contents and structured onpage SEO. Sometimes, no backlink is needed.

        I've done this so many times and will continue doing so as i have very long list of keyword with high demand and low competition keywords which TLD domain still available.

        My main business model is flipping this kind of mini site (for Adsense) but now i'm selling the keywords (fully researched) to interested buyers as well. Less revenue but little jobs needed from my side.

        Cheers
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    • Profile picture of the author malta
      Originally Posted by Marhelper View Post

      In many cases an EMD will get you on the 1st or 2nd page of G with nothing but the fact that it is an EMD (esp. if it is low competition).
      I am very interested in this. Do you know how this would be with exact match sub domains, for example exactmatch.otherdomain.com ?
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      • Profile picture of the author Marhelper
        Originally Posted by malta View Post

        I am very interested in this. Do you know how this would be with exact match sub domains, for example exactmatch.otherdomain.com ?
        I am not familiar with EMDs on sub domains. I stick with .com/.net/.org and do very well those.
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  • Profile picture of the author marcromero
    googles always up to something that throws a monkey wrench into the gears so i would not doubt they would catch on to this and change it up too.
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  • Profile picture of the author cybernet
    exact match domains with .com are the best
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  • Profile picture of the author socialbookmark
    I think exact match domain can still help to rank higher. But it depends on the competition on keywords too. For some competitive keywords you can't reach top results with exact domain match but for others you easily can.
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