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Is PPC Really That Complicated?

by PaulintheSticks
16 replies
  • SEO
    • |
Do I need to take a course or is it as simple as it seems.

1. Find niche & targeted keywords w/reasonable competition, volume & cpc. (easy)
2. Design good ads (easy)
3. Split test (easy)
4. Design good landing page w/free info and contact form (relatively easy)
5. Sell targeted leads to businesses (easy if you find a businesss that can convert)

Am I missing anything or does this seem like a reasonable business plan?

Thanks.
#complicated #ppc
  • Profile picture of the author sbsb
    The key piece youre missing is making sure you end up with a margin between your costs & your income after all that work
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  • Profile picture of the author CikaPero
    It is easy if you have wanted idea or product and your business is relatively small.

    For large businesses you need large, fine grained campaigns that are not so easy to manage anymore because of the work involved in research and optimization.
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  • Profile picture of the author tryinhere
    Originally Posted by PaulintheSticks View Post

    Do I need to take a course or is it as simple as it seems.

    1. Find niche & targeted keywords w/reasonable competition, volume & cpc. (easy).
    Make sure that niche or target site meets googles advertising policies, some grey areas to watch are,

    anything on click bank or click bank style related landing pages, a big warning there.

    make money on-line type sites, love doctor / get my ex back, make love all night long and give me a bigger donger.

    slim shady re-bill / cpa offers that lock people into hidden payment plans

    weight loss where you loose 100 ponds in 100 minutes

    covert / hypnosis is another

    hype type sites, sites that imply it can work for everyone/ ? you will make 1000 within a week and any variant of that.

    /\ all of those things in general will bring you to your knees should the almighty father wish to send you the google death angel.

    + any affiliate is open to bringing you down and you have no protection should they be listed in googles black book of doom.

    2. Design good ads (easy )
    3. Split test (easy))
    now you tell me

    4. Design good landing page w/free info and contact form (relatively easy)
    No you should not build a land page at all and it should be very clear that you need to build a land site

    You must have all supporting pages / about us contact us / site maps / privacy & all of the support pages and you must have good content / this helps and where possible if not also a good navigation system on the site

    5. Sell targeted leads to businesses (easy if you find a business that can convert)
    / ? your referring to lead gen here, so as far as the business converting the leads that is not in your control nor your focus / most business will convert the leads or they would not be there in the first place

    Am I missing anything or does this seem like a reasonable business plan?
    Thanks
    In many ways taking a plan from the drawing board and slowly implementing it is the next step, look for bugs and iron them out / improve the system, and focus on structure and operational side rather than speed, once you learn to peddle the bike without having to hop skip one foot on the ground for support, then you can focus on peddling faster.
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    • Profile picture of the author PaulintheSticks
      Originally Posted by tryinhere View Post

      / ? your referring to lead gen here, so as far as the business converting the leads that is not in your control nor your focus / most business will convert the leads or they would not be there in the first place

      In many ways taking a plan from the drawing board and slowly implementing it is the next step, look for bugs and iron them out / improve the system, and focus on structure and operational side rather than speed, once you learn to peddle the bike without having to hop skip one foot on the ground for support, then you can focus on peddling faster.
      Hi Pete. Yes, I've already taken many next steps. I've already got content rich sites and adword ads up.

      I disagree with you about not focusing on businesses that can convert leads. I'm focusing on businesses that have a good sales process in place or those that are willing to implement one. Otherwise, when I give them a few leads to start off with and they don't convert, they won't buy.
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  • Profile picture of the author dburk
    Hi PaulintheSticks,

    Yes, PPC marketing appears deceptively simple on the surface. You have listed some of the basics, and I emphasize some, but the execution of those simply ideas can vary a great deal and if you are not following sound principles you will not see the success that others are achieving.

    A very important concept to understand is that PPC advertising platforms are auction based, meaning that you are competing with other marketers including many with advanced skills and knowledge. If you go skipping into the market with the notion that this is "so simple", it will be messier than a 60 pound 10 year girl being gang tackled by the defensive front line of the Tampa Bay Bucaneers pro football team. I cringe to think of it.

    The game of marketing is competitive, you better bring your A game or expect to get tackled hard.


    It it looks so simple in theory, just run the ball down the field, right?


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    * Get Results - Outsource Your PPC Management |
    *     Don Burk Advertising & Marketing - www.donburk.com

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    • Profile picture of the author sandrax
      Adwords can be a tough cookie to get ads going.

      This could be for a simple reason as having trademark in your ads. Also the competition is high, so you are paying a high CPC, trick is to find cheap targeted keywords, can be challenging.

      This is what I don't like with Adwords, sometimes they do not want your money .Ok, sounds strange but sometimes you set a CPC that is already high in your eyes but Google thinks it's not high enough, you get no impressions, no clicks and your ads are not running again, sigh.
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  • Profile picture of the author Amys101place
    Loved watching those hits dburk! Great post!
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  • Profile picture of the author socialbookmark
    In my opinion you can learn most if these tips without a course but i think number 4 (Design good landing page w/free info and contact form) needs courses. As a good landing page can easily convert to money if you know how to design and write it.
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  • Profile picture of the author BigRichLane
    If all those you listed are easy for you then yes it should be relatively easy for you if you have DEEP pockets..... the one factor you forgot to mention is that you wont know how your target audience will react to those ads and landing pages until you PAY to find out. So no matter what it will cost you something. Not only does the businesses need to convert but so does your landing page and so does your ads. there is just a ton of unknown and unpredictable factors to ever call it easy. if it was as simple as 1-2-3 dont you think everyone would do it?
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    BECAUSE THERE IS A WAR ON FOR YOUR MIND

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    • Profile picture of the author PaulintheSticks
      Originally Posted by BigRichLane View Post

      If all those you listed are easy for you then yes it should be relatively easy for you if you have DEEP pockets..... the one factor you forgot to mention is that you wont know how your target audience will react to those ads and landing pages until you PAY to find out. So no matter what it will cost you something. Not only does the businesses need to convert but so does your landing page and so does your ads. there is just a ton of unknown and unpredictable factors to ever call it easy. if it was as simple as 1-2-3 dont you think everyone would do it?
      I think a lot of marketing is extremely simple. People are just too lazy to get educated and put it into practice.

      Just look at the ads out there. Any attention getting headlines? No. Any benefits? No. Any calls to action? No.

      Do any of them track their ads? No.

      How about websites? Any contact forms on home page? No. Hell, half of them don't even have a phone number on their home page. And then there are the flash sites that take forever to load and on and on and on.

      This ain't rocket science.
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      • Profile picture of the author crudenbay
        Yeah, and Football is really easy too.

        You just throw a ball, people catch it. Or you give it to someone who runs with it. Or you just block or tackle someone with the ball.

        Not rocket science either and really extremely simple.

        So don't sit on the sidelines, jump on in and do some PPC and marketing.

        Then come back and tell us how easy it is.

        Originally Posted by PaulintheSticks View Post

        I think a lot of marketing is extremely simple. People are just too lazy to get educated and put it into practice.

        Just look at the ads out there. Any attention getting headlines? No. Any benefits? No. Any calls to action? No.

        Do any of them track their ads? No.

        How about websites? Any contact forms on home page? No. Hell, half of them don't even have a phone number on their home page. And then there are the flash sites that take forever to load and on and on and on.

        This ain't rocket science.
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      • Profile picture of the author BigRichLane
        Originally Posted by PaulintheSticks View Post

        I think a lot of marketing is extremely simple. People are just too lazy to get educated and put it into practice.

        Just look at the ads out there. Any attention getting headlines? No. Any benefits? No. Any calls to action? No.

        Do any of them track their ads? No.

        How about websites? Any contact forms on home page? No. Hell, half of them don't even have a phone number on their home page. And then there are the flash sites that take forever to load and on and on and on.

        This ain't rocket science.
        Ok why would you start a thread asking for help then if it is so easy for you? why dont you come back next week after you have made your millions and then teach me how to do it because i have been looking for methods that are really easy too. you asked for my opinion, dont answer it back with your reworded version of your first post
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        • Profile picture of the author PaulintheSticks
          Originally Posted by BigRichLane View Post

          Ok why would you start a thread asking for help then if it is so easy for you? why dont you come back next week after you have made your millions and then teach me how to do it because i have been looking for methods that are really easy too. you asked for my opinion, dont answer it back with your reworded version of your first post
          Rich,

          You've obviously got some emotional issues you need to DEAL WITH. I was just having a conversation about PPC. Where's all the anger coming from?
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  • Profile picture of the author illank86
    PPC doesnt complicated, its just about how to think of the ROI....
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  • Profile picture of the author skygod
    I think you need to have a good ad copy, Landing page design is easy, but optimization is hard; you could spent $500 ~ $2500 just to optimizing your landing page.

    And tracking software also important, have a detailed analyze tracking tool of where your visitors is coming from, what keywords they searched to buy leads.
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