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PPC Suggestions to Target a Local Audience

by orvn
7 replies
  • SEO
    • |
Hi guys,

I'm currently running a PPC campaign for a client. I have several ads up on Facebook and they're doing okay.

Here's my issue:
There's a time constraint on what I'm selling. They're tickets for theatrical performances.

Since the audience I'm aiming for is local (within the clients' city) I thought Facebook would be a lovely course of action. I was correct.

However, it isn't lovely enough: I need more conversion and I'm willing to explore other avenues of PPC advertising. Naturally, I'm looking for something local and cost-effective in terms of conversion. Another important factor for this campaign is volume: I do need my ad to get a large amount of attention, from the targeted local audience in question.

Could anyone fire some suggestions/recommendations my way?

Merçi as usual, fellow Warriors.
#audience #fast #local #ppc #suggestions #target
  • Profile picture of the author tryinhere
    you can Geo target a adwords campaign for your city if that will help
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    | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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  • Profile picture of the author aisha123
    Online marketing comes in many different life forms. With competition it is truly important to be able to utilize every platform and tool available to you online. Online consumers now more than ever really need to build their trust before they whip out their credit card and make a purchase. Local pay per click advertising can often times compliment you SEO efforts for search results.If you have a handful of keywords or phrases you are targeting online and you are rank organically somewhere in the first two pages for a keyword and a person sees your organic listing and also your pay per click listing you have increased your chances for that person to find your website and come visit it...........
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    • Profile picture of the author kevenlee
      If you want to target local areas then you need target the local city and country then you should change your target location and one more thing that you need more conversion then you need to put your keywords into the "Broad Match" because using this you get the more impressions means more clicks and if more clicks then more conversion.
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      • Profile picture of the author orvn
        Originally Posted by tryinhere View Post

        you can Geo target a adwords campaign for your city if that will help
        I've considered it.. it looks like it may be the best option at this point..

        The only thing I have against adwords is the pricetag: it can end up costing one a pretty penny.

        Originally Posted by kevenlee View Post

        If you want to target local areas then you need target the local city and country then you should change your target location and one more thing that you need more conversion then you need to put your keywords into the "Broad Match" because using this you get the more impressions means more clicks and if more clicks then more conversion.
        Thanks, I've maximized FB's local impressions already for my locale- that's why I'm looking at other PPC options.


        Do you folks perhaps know of any other PPC service that is cost effective while providing geo-targetting?
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        Orun Bhuiyan[@orvn] [linkedin] See what I've been doing lately by visiting my marketing agency's site. SEOcial specializes in content marketing and integrated optimization. We create conversions for businesses by gracefully connecting the realms of design, development and marketing.
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  • Profile picture of the author CikaPero
    Use AdWords geotargeting + you might also try frequency capping if you target content network.
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    Wise PPC Editor, a great and free adwords tool and adwords editor.
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    • Profile picture of the author orvn
      Originally Posted by CikaPero View Post

      Use AdWords geotargeting + you might also try frequency capping if you target content network.
      Well, if Adwords is as cost-effective as it's going to get, I'll be setting it up this evening.

      However, if anyone else has any ideas, I'm still quite open to experimentation! (:
      Signature
      Orun Bhuiyan[@orvn] [linkedin] See what I've been doing lately by visiting my marketing agency's site. SEOcial specializes in content marketing and integrated optimization. We create conversions for businesses by gracefully connecting the realms of design, development and marketing.
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