The power of an EXACT keyword in domain name

40 replies
  • SEO
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Hi warriors,

Just wanted to share this with anyone interested since I found it interesting.

One of my first real websites which I created about 2 years ago is Natural Home Cures and is number 2 on google for the keyword "natural home cures".

The number one site for that keyword is Natural Home Cures (without the dashes) even though it has only 7 backlinks (compared to my 91) according to yahoo site explorer. It has a PR of 0 (mine is a PR2).

I have the site beat in those 2 very important areas, but since my domain name has hyphens, I am numero 2 in google.

So you can see how powerful it is to have the exact keyword in your domain name (without hyphens, prefixes, or suffixes added).

Just wanted to share that.

Have a great week everybody and Happy Holidays !
#domain #exact #keyword #power
  • Profile picture of the author marcuslim
    Thanks, a dead-on domain name is definitely a very important factor in ranking high for the exact keyword phrase you are targeting.
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  • Profile picture of the author dula14
    Great point. I have a fantasy sports blog, h2hfantasysports.com which ranks 1 or 2 for all h2h (short for head-to-head) fanatasy sports variations (h2h, h2h fantasy, h2h fantasy sports, h2h fantasy football, etc.) I achieved that ranking in less than 6 months after strategically placing the keyword phrase h2h fantasy sports in my blog title.
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  • Profile picture of the author Mike Hlatky
    This is why it is so important to purchase these exact match domains.

    BTW, you are #5 for me.
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  • Profile picture of the author Soupyone
    You can always add an i,e,my,ez,the in that order for second greatest effect:

    for example:

    iexactmatch.com

    or

    myexactmatch.com
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  • Profile picture of the author RegalWeb
    Nice point you've got there and you really provided solid proof. Yes. Exact keyword domain plays a vital role when it comes to search engine rankings.
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    • Profile picture of the author Darla
      Thanks for providing such solid proof of what has been said over and over. The highest density keyword domains will always win. Its just to tough to find them! :-(
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  • Profile picture of the author Diane S
    Thanks for the testing results, very interesting. But I get different results for one of my own hyphenated domain names. I was able to beat out the exact match domain site even though I had used hyphens. I was able to get better links. I never needed to get more links than the other sites on page one of Google.

    Are the top site's links anchored to the keyword phrase "natural home remedies" as well? Are your links keyword-anchored for that same phrase? How is the quality of the inbound links? Diluted with tons of other links? All those things can influence a ranking.

    I no longer have that hyphenated domain - even though I was ranking the traffic was low and my keyword was not "buying" enough to create enough conversions to make it worth keeping. But I did learn about link quality through that experience.
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    • One thing you might consider... Your competitors domain name has a five year history. Yours is only one year old. Domain age effects rankings somewhat.

      Also you are number 5 on the search for me. Also it looks like synonyms are rockin in that niche.
      (Cures vs Remedies)

      But your right I think an exact match is always better. Ive stopped buying anything else.
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  • Profile picture of the author rodlee
    yes, and those 7 links are coming off highly relevant themed sites. so that beats your 1000+ worthless backlinks.
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    • Profile picture of the author terryd
      Originally Posted by rodlee View Post

      yes, and those 7 links are coming off highly relevant themed sites. so that beats your 1000+ worthless backlinks.
      He only has 5 back links to the page and the poster doesn't have 1000+ links so you have no idea as to what you are talking about! :rolleyes:

      Anyway you are also showing as number 5 for me.

      In addition the top site is 5 years old, has more site wide links than you and it's probably better SEO optomized than you site is. Exact domain helps but is not essential
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  • Profile picture of the author SeanIM
    Great tip for those that haven't dabbled in SEO and ranking easily with keywordrichdomains.com I have one I put up recently for a client, that within 48 hours I was ranking in a #1 position...with ZERO backlinks at the time, and it was even outranking a very established .edu site. :thumbsup
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  • Profile picture of the author Anil123
    If your site has keyword is domain name it is easy for getting good ranking in search engine.
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    • Profile picture of the author pappyy3
      Hmmmmmm

      Fully agree with having an exact name domain to help SEO efforts.

      My experience is rather bizare.

      I have an exact domain name for the keywords I'm optimising on my site.

      I have done very little work, to promote the site, other than ensure the site is well structured and has on-page SEO optimization.

      My site ranks #1 in Google for a number of my targeted keywords.

      I am competing with 300,000 other sites for my chosen keywords, so there's some low to moderate competition in my niche.

      Here's the kicker:

      I have 6 backlinks to my site (that's it!!)

      My competitors have more than 400 backlinks to their sites, and their domain age is greater than mine -- yet I still rank #1 above them in google .....

      I'm puzzled, but in a nice way
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  • Profile picture of the author bilzz
    Use Google Adwords Keyword Tool to do the first round of research then once you have some keywords that look decent to you, use Market Samaria to finish the job thoroughly.
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    • Profile picture of the author BizzyBea
      If you cannot get the exact match domain in .com is it just as effective to use .org, .info, .cc etc. or does it have to be .com?
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      • Profile picture of the author jeffreyanderson
        Thanks for pointing this out, and to all who posted thanks for some eye-opening information!

        Cheers!
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  • Profile picture of the author paulie888
    I've also had a few exact match keyword domain sites ranked on the first page of google within a few days, with barely any content and no backlinks whatsoever, so this is something that really works. I'd suggest trying to pick up a TLD besides a .com if it isn't available, as TLD does not matter in ranking a site, but having an exact match domain does!

    Paul
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    • Profile picture of the author M Thompson
      I nearly always start my niche research.. (when i can be bothered to do any!) with a keyword matched domain.

      I have one site that ranks #1 with 6,000,000 competing pages mainly on the domain name.

      Another thing to be aware of is that keyword tools are nearly always wrong because google sucks at stats..


      google told me, via a keyword tool that a niche had

      260 searches a month,
      it's got 67,000 competing pages
      and it adwords cost are $0.58


      wonder why I got over 700 visitors and $30 in adsense and it's not #1

      I talk about it at Monday Tip – Be Impulsive – What’s The Worst That Can Happen!
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      • Profile picture of the author paulie888
        Originally Posted by M Thompson View Post


        Another thing to be aware of is that keyword tools are nearly always wrong because google sucks at stats..


        google told me, via a keyword tool that a niche had

        260 searches a month,
        it’s got 67,000 competing pages
        and it adwords cost are $0.58


        wonder why I got over 700 visitors and $30 in adsense and it's not #1
        It's a shame that it's so difficult to get accurate statistics these days on keyword searches. If even the almighty Google can't provide us with correct information on its statistics, I guess we'll just have to accept the fact there there is going to be some trial and error involved when it comes to selecting profitable keywords/niches.

        Paul
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        • Profile picture of the author M Thompson
          Originally Posted by paulie888 View Post

          It's a shame that it's so difficult to get accurate statistics these days on keyword searches. If even the almighty Google can't provide us with correct information on its statistics, I guess we'll just have to accept the fact there there is going to be some trial and error when it comes to selecting profitable keywords/niches.

          Paul
          Just go with your gut, keep the good ones and offload the others on flippa... that's what it's for isn't it
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          • Profile picture of the author paulie888
            Originally Posted by M Thompson View Post

            Just go with your gut, keep the good ones and offload the others on flippa... that's what it's for isn't it
            We could try offloading them on flippa, but these days it seems like the majority of the potential buyers there are looking for sites that have existing income, which is not very likely if our sites aren't ranking highly. I suppose we could offload them there and maybe just profit a little, after auction fees and domain/graphics/outsourcing costs are taken into account.
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            • Profile picture of the author ashishthakkar
              So you can see how powerful it is to have the exact keyword in your domain name (without hyphens, prefixes, or suffixes added).
              DISAGREE.

              There are other things you have to take into consideration too.

              Exact Keyword in domain does matter but it has hyphen or not doesnt matter.


              regards,
              Ashish Thakkar
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            • Profile picture of the author M Thompson
              Originally Posted by paulie888 View Post

              We could try offloading them on flippa, but these days it seems like the majority of the potential buyers there are looking for sites that have existing income, which is not very likely if our sites aren't ranking highly. I suppose we could offload them there and maybe just profit a little, after auction fees and domain/graphics/outsourcing costs are taken into account.
              I generally set up a pretty basic blog to start with then go back to it after 4 to 6 months if It's showing potential then i give it some love.. if not I'll unload it anything more than $20 and i'll be in profit..

              I've always believed the best way to big income from niche sites is to keep about 20% of your top performing sites and flip the rest then reinvest the profit in new sites and repeat in the end you are left with just profitable sites.
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              • Profile picture of the author iamchrisgreen
                Originally Posted by M Thompson View Post

                I've always believed the best way to big income from niche sites is to keep about 20% of your top performing sites and flip the rest then reinvest the profit in new sites and repeat in the end you are left with just profitable sites.
                Good strategy. Where do you sell them?
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                • Profile picture of the author M Thompson
                  Originally Posted by freelance4money View Post

                  Good strategy. Where do you sell them?
                  Wherever there is a market place !! recently I've been doing private deals with people who have bought in the past
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  • Profile picture of the author nelaffiliate
    Getting the exact domain is good, but I have a feeling that the other website is ranking above you due to other reasons such as:

    - The age value of the domain name.
    - The quality of the backlinks
    - Their on-site seo work and internal linking system

    But, you can still beat the number one website, by building lots of more relevant backlinks from various sources.
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  • Profile picture of the author sarah2472
    I just experienced the power of this as well. Picked up an EMD last Thursday, set up the site over the weekend. No backlinks, except for a couple places I socially bookmarked. It's already #12 on Google with over 3 million sites listed. I almost fell on the floor - the site is less than a week old!
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  • Profile picture of the author iamchrisgreen
    How much traffic do you get in the number 2 position?
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  • Profile picture of the author clever7
    I don't know if I'm wrong, but do you believe that the only reason your website is the second one is because of your hyphenated domain name?

    My websites are not hyphenated, but almost all my Squidoo lenses are. I read that the hyphen in a lens helps its ranking. They said that the hyphen makes the domain more visible for the search engines, something like that.

    I think that it doesn't really matter if you'll use hyphen or not.

    The site before yours may be there for other reasons, even though it has no traffic.

    I didn't like your website's visual aspect. Your pictures don't appear in many places. (My criticism has the intention to help you improve it if you can.)

    My first lens without hyphens has always a good ranking and many visitors, but I have also hyphenated lenses that are ranking very well and get traffic. Everything depends on too many things.
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  • Profile picture of the author RobinInTexas
    I beg to disagree with the purported rule "never use hyphens".

    I agree that exact it best, and I can't find an example now, but I've done many searches in the past and seen lots of "-"'s in the domain often ranking in the top 5 results.
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    ...Even if you're on the right track, you'll get run over if you just set there.
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  • Profile picture of the author Mr.S
    I have seen many domains with hyphens between them in the top 5 as well. How about different extension other then .com.org.net anybody has any luck with exact match
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  • Profile picture of the author dexterfulton
    In the past hyphens were the preferred choice, but thanks to spammers it doesn't carry the value it once did. That said, exact match domains do tend to rank well in less competitive markets - using hyphens or not. However, you'll need than an exact match domain to keep in a competitive market. It'll will require a strong linking campaign and some creativity.
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  • Profile picture of the author mystarter
    Hi,

    Just to share my own experiences..

    I never fail to rank at the top three (if not #1) with exact keyword domain for all my sites (which i've sold all of them for good profits).

    The main points here are, target for high (or reasonably high) searches for exact keyword with low (or reasonably low) exact competition and .com or .net or .org domains are available.

    How high of search numbers and how low of competition numbers are subjective and depends on how much earning your effort you wanna put to get it to the top rank.

    Personally i choose more than 2000 (searches) and less than 50000 (competition) of exact keywords for all my sites.

    On top of that i'm always looking for keywords with good CPC numbers (if i plan for Adsense) or good price of stuff (if i plan for Amazon).

    However these figures are not fixed and flexible from time to time.

    Having said that, i never forget the basic rules of SEO i.e: onpage, offpage, backlinks, etc.

    It's true that nowadays we will not able to find those type of domains (keywords) easily because everybody is doing the same thing and the numbers of them keep increasing.

    With some experience and appropriate tool (or outsource), this is not impossible.

    Cheers..
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  • Profile picture of the author theentry
    Exactly, exact match domains are the way to go, even if its not available you can easily rank with .net, .org.. sometimes its pretty easy to outrank the .com too
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    • Profile picture of the author mott
      OK I have a question...

      Suppose I want to rank for "dog training", and dogtraining.com, net etc. are all taken.

      And suppose dog-training.com, net, etc. are also all taken...

      Would the next best option be to have say bestdogtraining.com or dogtrainingblog.com, something with an extra word at the beginning or end?

      Going further, I have always wondered if dogtrainingtips.com would rank well for "dog training" as well as "dog training tips", since both keyword combos are in the domain name.

      Thanks.
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  • Profile picture of the author Trapped
    Hey mott,
    If you really aim to have the exact keywords in the domain name, then you would want to chose a domain name that has the keywords and is easy to remember. All of the examples above mentioned would be good, and for your last question, yes as it has included all three keywods in the domain (actually, it could possibly rank for "dog tips" too).

    However, having only the keywords in the domain will not be enough to rank. If you can chose a brandable domain would be good, if you can't then a good combination of your keywords in domain + additional word, that would be easy to remember is a good choice.
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  • Profile picture of the author thebitbotdotcom
    Originally Posted by greenowl123 View Post

    Hi warriors,

    Just wanted to share this with anyone interested since I found it interesting.

    One of my first real websites which I created about 2 years ago is Natural Home Cures and is number 2 on google for the keyword "natural home cures".

    The number one site for that keyword is Natural Home Cures (without the dashes) even though it has only 7 backlinks (compared to my 91) according to yahoo site explorer. It has a PR of 0 (mine is a PR2).

    I have the site beat in those 2 very important areas, but since my domain name has hyphens, I am numero 2 in google.

    So you can see how powerful it is to have the exact keyword in your domain name (without hyphens, prefixes, or suffixes added).

    Just wanted to share that.

    Have a great week everybody and Happy Holidays !
    You missed out on mentioning an extremely important and relevant detail:

    He created his domain in 2005. You created yours in 2009.

    That is a HUGE factor and is probably why he is sitting in position #1.
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  • Profile picture of the author ScottieScott
    I agree that having the exact match domain without hyphens is preferable, BUT, the fact that you show one instance of getting beat out by an exact match with less linking, etc, is hardly statistically relevant.

    In the end what I believe it will all boil down to is (in randon order):

    1) Is the keyword in the domain name?
    2) Does the site have quality content?
    3) How old is the site?
    4) The SEO on the site.
    5) The quality AND quantity of backlinks

    I am sure there are other factors too. I personally think hyphens make the domain name much more 'readable'.

    There are going to be those who disagree - which is fine. This is just my opinion.

    Scott
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