Affiliate Marketing
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Affiliate marketing is an online advertising channel in which advertisers (online merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web site) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. Affiliate Marketing is a "pay-for-performance" model, which is in essence the modern version of the "finders'-fee" model, where individuals who introduce new clients to a business are compensated.