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What is the effect of adding "the" in front of a particular set of keywords in a domain name? Does this hurt SEO? (thekeyword.com) Or can you still rank high if you work at it?

Thanks.
#domain #seo
  • Profile picture of the author TheGrooby
    Originally Posted by wwimbish4 View Post

    What is the effect of adding "the" in front of a particular set of keywords in a domain name? Does this hurt SEO? (thekeyword.com) Or can you still rank high if you work at it?

    Thanks.
    Adding stop words such as "the", "and", "of" etc. will not hurt your ranking in the search engines. ANY site can be made to rank well enough as long as you put in the proper effort towards SEO.
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  • Profile picture of the author paulie888
    No, it won't. As long as you have the main keywords you want to rank for in the domain name, you should be able to do well as long as you employ proper on-page SEO, as well as utilize sufficient and relevant backlinking.
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  • Profile picture of the author Doug Slaton
    Like any type of content - articles, blog posts, etc best practices usually encourage keywords first. Titles beginning with keywords, first sentence of opening paragraph, etc.

    Having said that though, keywords in a domain name is only 1 of many SEO items to consider. Look at all the sites that rank for keywords and their keywords are no where to be found in their domain name.

    In some respects SEO has some near superstitious beliefs. I like a good keyword rich domain and if I have to use any ancillary words to get a dot com I put them last...keywordthe.com

    Good rankings still come down to a butt load of backlinks. Either crummy or perfect on-page SEO can be dramatically affected by backlinks.
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  • Profile picture of the author lotsofsnow
    If you want to rank for KEYWORD, the domain name with KEYWORD. com, .net, .org will be easiest to rank for.

    Adding any words to it makes it more difficult.

    As long as the exact KEYWORD is in the domain name, you have a better chance to rank compared to a web site that does not carry KEYWORD in the name.

    Whether the word "the" makes a difference or not, depends on the market. In some markets you do not even have the slightest chance as you would be competing against 10 year old KEYWORD.com, KEYWORD.net and KEYWORD.org, and also some sites that have no keyword in the name, but are online and active in the market since 1996 or so.
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    • Profile picture of the author Ryan Johnson
      I don't agree with adding ancillary words that make the website name sound odd for this reason.

      From an end user's perspective, I would believe that they always scan the website name and don't click on results that show up from strange looking websites.

      For example, you're looking for Nicki Minaj info and 20 results show up with the same article description. Which two of these names will you avoid?

      nickiminaj.com
      nickiminajfanclub.com
      nickiminajthesuperofficialreallyitiswebsite.com
      nickiminajthe.com
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  • Profile picture of the author Andrey
    I have seen many many times top ranking sites which has the keyword in domain where wards were changed in places.

    Example: Keyword: Ho To Cook A Cat
    Domain name: acathowtocook.com
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  • Profile picture of the author JamesW
    Do a search on Google for 'forex articles' and you should see my site at number 2, so no it doesn't seem to make a difference.
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  • Profile picture of the author Benjamin1981
    I am kinda agree with Doug. Domain name is only a small part of SEO. Keywords placement and backlinks are still the key to ranking high. I saw many top internet marketing Gurus use their name in the domain for branding purposes. When someone search for Internet Marketing, some of the websites with their name still rank top.

    Benjamin
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  • Profile picture of the author Alexander CPA
    I wouldn't of thought it would of made a difference, the keyword is still in the domain so yeah, you can usually use words like "the" to make a nice site name out of a keyword, instead of having a website with a keyword as the name, which doesn't really work - If that makes sense.
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  • Profile picture of the author shark_monster
    I have not found that adding short stop words to my domains has made any noticeable difference. Not too long ago out of the 100+ ranking factors that google uses the domain name seemed to carry a hell of a lot of weight. They change their algorithm all the time so whatever anyone says now may not be accurate next month. Follow the others' advice of having good off-page seo and you'll do well.
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  • Profile picture of the author wwimbish4
    Thanks for everyone's help!
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  • Profile picture of the author tdd1984
    Originally Posted by wwimbish4 View Post

    What is the effect of adding "the" in front of a particular set of keywords in a domain name? Does this hurt SEO? (thekeyword.com) Or can you still rank high if you work at it?

    Thanks.
    If your worrying about your keywords in the domain name. Then apparently you are not building a great brand. Don't take this to offense, however focus on a building a good name. Creating a domain with your keywords in it is silly. The only time you do that is if this will be a throw away domain. Something that you will use for spam and etc.
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    • Profile picture of the author lordgreen
      Originally Posted by tdd1984 View Post

      If your worrying about your keywords in the domain name. Then apparently you are not building a great brand. Don't take this to offense, however focus on a building a good name. Creating a domain with your keywords in it is silly. The only time you do that is if this will be a throw away domain. Something that you will use for spam and etc.
      That is not true; it is better to have keyword in the domain. But if you are using the name for your Company you can use any name without keyword in it. However, if you have keyword in the name it helps you more, people can easily track your site from search engine.
      Ty this for example, market your site which has no keyword in it and try the one with keyword; you will definitely see that the one with keyword will have more traffic than the one without keyword.

      Please click to read the 2 articles for more details
      http://ezinearticles.com/?Make-Money...ins&id=4754586
      Latest Article - eMarketDirectory.com
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      ccTLDMarket.com for information on Country Codes domain name and more.
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  • Profile picture of the author jesus72knight
    NO. It will never hurt your SEO venture as long as the keywords remain intact.
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  • Profile picture of the author theentry
    I usually add a + word/letter after my desired keyphrase if its not available.
    so lets say
    keyword1keyword2addonword.com
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  • Profile picture of the author RhythmClick
    Through my efforts, I believe it is all a matter of degrees. Providing you have got your basic on site optimization ok and a reasonable amount of content, links are very important and keyworded domain names can be a big factor too.

    An exact match .com, .net or .org will provide a very large benefit in ranking, but with enough link building, you can rank domains that do not even have the kw in them.

    TheKeyword.com will have a lot less SEO benefit than an EMD, but will still be good compared to many other domains. You will just need more/better link building and time than if you had an exact match domain (or less than if you did not have the KW in the domain at all).

    For example, for a kw I am thinking about targeting at some point, I looked into the prices of the exact match .net or .org. It looked like getting one of these might have cost in excess of 2K. So I secured KeywordHQ.com for $10. Given the competition of the term, I believe I will be able to rank for less than 2K link building efforts anyway, so the exact match does not seem like a good idea here, If the term was much more competitive though, the 2K might start to look small compared to the extra link building efforts that would be required to rank.

    All a matter of degrees.
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  • Profile picture of the author jigney
    It will not hurt. As long as keyword is coming in your domain name, Google will find out relevant keyword from domain.
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  • Profile picture of the author ramashankar
    thanks every for this discussion
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