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40 clicks and only $2.

by Umer Abdullah
25 replies
  • SEO
    • |
Yesterday I had 40 clicks on one of my adsense sites but the earning is only $2. What's the problem?
#clicks
  • Profile picture of the author Amys101place
    Has the same site had a high $$ return in the past? Just wondering if it's a very low paying niche that only gets .10 clicks? 50% of that would put you right at 2 bucks.
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  • Profile picture of the author tdd1984
    Well your market might not pay that much. Some marketing pay as high as $2-$5 dollars per click.
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    • Profile picture of the author AdamSlade88
      40 clicks and only $2?? I would suspect that you may be getting invalid clicks
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  • Profile picture of the author jesus72knight
    Your niche might not be that marketable. That's the only reason I could think of for now.
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  • Profile picture of the author johnalex1183
    try to filter the low paid PPC in your adsense account set up
    Also, don't try to get invalid clicks
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  • Profile picture of the author wmcfer17
    What is the CPC of you niche? When you use keyword tool, you can see it their and it also affects the generation of your income.
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  • Profile picture of the author thebitbotdotcom
    Start by getting rid of image ads and reducing the adsense blocks to only one and place it high on the page.
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  • Profile picture of the author JackPowers
    Your problem is most likely - and I am guessing here - that your clicks come from countries with low purchasing power.

    Google knows that people from these countries are less likely to buy, so you get less for your clicks.

    If you want to earn with Adsense, then you need to target potential customers, not just people browsing the internet.
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    • Profile picture of the author paulgl
      Originally Posted by JackPowers View Post

      Your problem is most likely - and I am guessing here - that your clicks come from countries with low purchasing power.

      Google knows that people from these countries are less likely to buy, so you get less for your clicks.

      If you want to earn with Adsense, then you need to target potential customers, not just people browsing the internet.
      I've never heard that before. Do you have some proof? That makes no sense.

      A valid click is a valid click. I don't know any split pricing on adwords for origin
      of click as far as country goes.

      You might have had many invalid clicks.

      One more reason to check your stats quite frequently. That way you can tell
      when you receive invalid clicks. If you just login at the end of the day, and
      see 40 clicks $2, you have no idea if 10 were not counted.

      Paul
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      • Profile picture of the author JackPowers
        Originally Posted by paulgl View Post

        I've never heard that before. Do you have some proof? That makes no sense.

        A valid click is a valid click. I don't know any split pricing on adwords for origin
        of click as far as country goes.

        You might have had many invalid clicks.

        One more reason to check your stats quite frequently. That way you can tell
        when you receive invalid clicks. If you just login at the end of the day, and
        see 40 clicks $2, you have no idea if 10 were not counted.

        Paul
        Yeah, that wasn't quite what I meant.

        What I mean is, if you have a website that gets traffic from forums or social web in Asian countries, then it's pretty unlikely that those clicks are going to be worth as much as clicks from the US, because advertisers are probably bidding less on campaigns in those countries as they know it's cheaper there and the clicks are probably less likely to convert.

        Try it for yourself. It can be dirt cheap to run a campaign in those countries.
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        • Profile picture of the author paulgl
          Originally Posted by JackPowers View Post

          Yeah, that wasn't quite what I meant.

          What I mean is, if you have a website that gets traffic from forums or social web in Asian countries, then it's pretty unlikely that those clicks are going to be worth as much as clicks from the US, because advertisers are probably bidding less on campaigns in those countries as they know it's cheaper there and the clicks are probably less likely to convert.

          Try it for yourself. It can be dirt cheap to run a campaign in those countries.
          If all the clicks you are getting is from non buyers or converters, yes indeed! Adsense
          pages have a quality score as well.

          Originally Posted by thebitbotdotcom

          Start by getting rid of image ads and reducing the adsense blocks to only one and place it high on the page.
          If you don't do image ads, you are indeed blocking the highest paying ads. People
          think they don't have a great CTR. You want all 3 ad blocks. The highest paying ad
          may be on the bottom, lowest on top. It's the way adwords works. They reward
          performers, not price. Your top performing ads in most cases get top billing, not
          top paying.

          Google tells you that the hottest spot for an ad is smack in the middle of content.
          And they tell you to place one at the bottom. Why? Because you want to give
          people a choice when they read to the bottom of your page on where to go next.

          Paul
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          If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author dburk
        Originally Posted by paulgl View Post

        I've never heard that before. Do you have some proof? That makes no sense.

        A valid click is a valid click. I don't know any split pricing on adwords for origin
        of click as far as country goes.

        You might have had many invalid clicks.

        One more reason to check your stats quite frequently. That way you can tell
        when you receive invalid clicks. If you just login at the end of the day, and
        see 40 clicks $2, you have no idea if 10 were not counted.

        Paul
        Hi Paul,

        The ads served to AdSense publishers originate from the AdWords platform where advertisers are allowed to choose which countries they target and even select areas within that country or region that their ads will be served. So, it is the advertisers that control bids, often based on location.

        Since advertisers often avoid targeting certain countries, due to language, or buying habits, or low average purchasing power, you will frequently encounter lower priced bid levels based on location. To imply otherwise is just incorrect.
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  • Profile picture of the author Nemanja
    Maybe you have been smart priced.
    One poorly converting site can “smart price” an entire AdSense account...
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    • Profile picture of the author paulgl
      I think smart pricing is over rated. Google has tried to kill some myths several times.

      More than conversion rate goes into determining the price of an ad: the advertiser's bid, the quality of the ad, the other ads competing for the space, the start or end of an ad campaign, and other advertiser fluctuations.

      The percentage of clicks that convert for an advertiser is the most important factor in an advertiser's ROI, so it's not only possible, but common, to have a low CTR and a high advertiser conversion rate. It's also possible to have a high CTR and a low conversion rate. Don't remove the AdSense code from your site just because it has a lower CTR - it may be one of your best converting sites.

      The best way to ensure you benefit from AdSense is to create compelling content for interested users. This also means driving targeted traffic to your site -- advertisers don't gain as much ROI when paying for generic clicks as they do for quality clicks that come from interest in your content. Good content usually equals a good experience for user plus advertiser, which can be much more valuable than CTR.
      Having 100 clicks and 10 conversions is better than having 200 clicks and 1 conversion.
      If your conversion rate keeps going downhill, your $$$ will drop. But this can happen
      in a United States based website with 100% American traffic.

      A site in Indonesia could be just the opposite.

      Bottom line always is: Pump up your targeted traffic to a massive level.

      Paul
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  • Profile picture of the author Nemanja
    I exprienced this on my account, last year somewhere about this time of the year,
    I have added some arcade site to my adesnse account and next day my earnings dropped by 500-2000% for next 2 weeks... I have searched everywhere about my problem, then one of my friends told me that he have that situation and when he removed low performing website all went back to normal. So I removed that arcade website and next day nothing happened, finaly after a week or so my earnings went back to normal and they are now.

    This might be coincidence or not, you can draw your conclusions, but bottom line is that you can't believe everithing that google say or publish on their blog or somewhere else and took that for granted.
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  • Profile picture of the author rain21
    i think that you got many invalid clicks..
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  • Profile picture of the author brp002
    10 cent clicks happen. Can you tell us from your analytics where country your traffic is coming form.
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  • Profile picture of the author mayorlan
    The two suspects should probably be low paying keyword and low quality traffic source.
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  • Profile picture of the author networm
    Either you have super low CPC or plenty of invalid clicks.
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  • Profile picture of the author kaedus
    Yup. It would be better to know the niche so we could know if it is simply a low CPC. Also if you could give some information about historical performance for this site.
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  • Profile picture of the author samaro
    Is Adsense the best option?

    Have you thought you much you might make with 40 clicks to a PLR product or an affiliate product?

    If you can find and sell a PLR product at $17 that converts at 2.5% you'll make $17 for every 40 clicks on average instead of $2 from Adsense.

    Even converting at 0.5% you'll make $7 more than you do from Adsense clicks.
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  • Profile picture of the author design2convert
    Actullay i dont know hows they pay for click , some days i get 4$ and for same amount of click some days i get 2$ .. yes some here told that may be its for invalid clicks. Perhaps thats the reasons
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    • Profile picture of the author Goldenboy
      40 clicks for $2? What's your niche all about? It might have a low CPC since 40 clicks is just good for $2. As a matter of fact, there are those who earned $2 per click. Probably you have a low CPC or too many invalid clicks.
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