What is Keyword Researching ?

by ems82 Banned
14 replies
  • SEO
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Hi everyone,

I am new to Online marketing. Since, i have entered into it , i am hearing about keyword researching. Can anyone please explain me what is keyword researching and why it is important to do keyword researching ?


With regards,
Ehsan
#keyword #researching
  • Profile picture of the author JJOrana
    Hi Ehsan.

    In a nutshell, keyword researching is finding a certain word or phrase that your target market are using to find your product or service using the search engine.

    You can do this with the help of keyword research tool.

    I strongly recommend to use Google Keyword Tool and be VERY careful in using other tool.
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  • Profile picture of the author Michael Oksa
    Hi Ehsan,

    I normally wouldn't give a link to one of my articles, but it seems like it would answer your question of why it's important perfectly.

    5 Reasons Why Research Is Important

    All the best,
    Michael Oksa
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    "Ich bin en fuego!"
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  • Profile picture of the author Franck Silvestre
    In other words:

    When you type something in Google, it's called a keyword.

    For example, if you want to know how to make a french cake, you would open your IE7 or firefox browser and type: "how to make a french cake" This is a keyword.

    Now, to make money, you need people (your potential buyers) find your website in the search engines.

    What to do then?

    Simple: You find those keywords with Google or wordtracker tool, and then, you add some of them on your webpages (for seo), or ppc campaigns.

    Google will then rank your website in their search results according to your keywords.

    This is in a nutshell.

    I hope you get it,

    Franck
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  • Profile picture of the author sequincer
    Keyword researching basically means to evaluate your sites content and come to a conclusion on what Keywords your web Page can attain success.
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  • Profile picture of the author juangarciamtl
    keyword research is important for your seo
    so you can rank your websites in google
    and get trafic from there
    you see your competitors
    and if you see that you can do a better job than them
    you do the website for that keyword
    if not go to the next in the list
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  • Profile picture of the author Miguelito203
    Originally Posted by ems82 View Post

    Hi everyone,

    I am new to Online marketing. Since, i have entered into it , i am hearing about keyword researching. Can anyone please explain me what is keyword researching and why it is important to do keyword researching ?


    With regards,
    Ehsan
    When you're trying to make money online, especially by using something like a blog, where you get traffic from the search engines, you not only need traffic but targeted traffic -- people who are looking to buy vs. those just looking for information. The more targeted the traffic you're promoting it, the more likely you are to make sales.

    Product-related keywords convert the best -- people looking for specific products like "weight watchers for men." This keyword is very specific in contrast to someone who just goes to Google and types in "lose weight now." With the first keyword, you know that not only is the person looking for info on Weight Watchers, but it's also a man.

    So, if you write an article that's targeted toward men while at the same time giving the product a positive review, you're way more likely to make a sale than with traffic that comes from a keyword like "lose weight now." These people aren't far enough in the buying process and are still wondering what kinds of products are still out there. I hope this helps.

    Joey
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    • Profile picture of the author jurojin
      Basically, if you are new to IM, you should target the long-tail keywords from your niche. If the competition is small or nonexistent, your chances of getting organic traffic from search engines increase dramatically.
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  • Profile picture of the author nitesh
    Keyword Research is the process of finding some good keywords that have more potential and less competition. Keyword Researching is important to get good traffic to your site.
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  • Profile picture of the author Elfen Lied
    Keyword research is the process of determining what keywordsare used in search engines by potential customers.
    There goals of keyword research include the following:
    • Identify the broadest possible set of keywords used by potential customers.
    • Determine which keywords are most popular and thus represent the primary targets for SEO and keyword advertising.
    • Identify keywords whose search engine ranking is realistically obtainable by SEO.
    • Determine what negative keywords will make keyword advertising most cost effective.
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  • Profile picture of the author ProSence
    Of course, keyword research is very important part of your website and you should give time while researching a keyword, you should consider low competitive keywords if possible and always use Google Adwords keyword tool, it is the best one now.
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