Facebook ads not working?

13 years ago

Raise your budget.

If you can't afford more then $1.50 per day, don't bother with it.

That's exactly what they're telling you.

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donhx

13 years ago

The message is fairly straightforward. $1.50 a day is not enough. Bump it up to $20 a day and it will work fine. You actually don't need to spend that $20, you just need to have it available. $1.50 a day doesn't give you enough water to float your boat.

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webapex

13 years ago

They may have an unpublished minimum spend requirement spec, most testing is done with at least $5 - $10 a day, I hear that recommend bid prices may drop after an ad has run for a while.

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donhx

13 years ago

Originally Posted by webapex

They may have an unpublished minimum spend requirement spec, most testing is done with at least $5 - $10 a day, I hear that recommend bid prices may drop after an ad has run for a while.

I have used FB ads a few times and what you say is true. You may bid .50 but you are only charged .25 for example, because the bid price drops. You don't pay what you bid usually, you pay a lesser amount based on their internal calculations.

That said, it does pay to keep you eye on it so the system does not drain too much too soon.

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almondj

13 years ago

Originally Posted by Sour

Try setting it to $2. Also, a tip: you generally want to start with CPC, as your ad could be so bad that you don't get a single click, and before you know it, your entire budget is gone.

Excellent tip, thanks

.

Originally Posted by donhx

The message is fairly straightforward. $1.50 a day is not enough. Bump it up to $20 a day and it will work fine. You actually don't need to spend that $20, you just need to have it available. $1.50 a day doesn't give you enough water to float your boat.

Thanks, set my daily budget to $5. Seems to have worked.

Thanks

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Sour

13 years ago

Your minimum daily budget has to be more than a $1 and more than 2x your bid. Try setting it to $2. Also, a tip: you generally want to start with CPC, as your ad could be so bad that you don't get a single click, and before you know it, your entire budget is gone.

Thanks

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tecHead

13 years ago

Originally Posted by almondj

I'm trying to set up a campaign on Facebook, however, I've run into a bit of trouble.

I set my budget at $1.50 a day (low I know, but I'm just trying to figure out how well it will respond.)

I then set my Pay for Impression amount at $1 per 1,000 (Suggested was $0.82.) I'm getting an error that says:

Any ideas? Thanks!

Your approach is very logical; I applaud you. Ignore those that will insist that the ONLY way to do PPC on FB is with a big budget; its simple math..

2 = 50% of 4 <--> 200 = 50% of 400

The only difference between the two calculations above (regarding PPC on FB) is that the smaller number equates to a smaller margin of error; which really isn't "error" when you're "testing"... anyway...

FB states that the minimum daily budget is $2

HTH
PLP
tecHead

Thanks
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almondj

13 years ago

Originally Posted by tecHead

Your approach is very logical; I applaud you. Ignore those that will insist that the ONLY way to do PPC on FB is with a big budget; its simple math..

2 = 50% of 4 <--> 200 = 50% of 400

The only difference between the two calculations above (regarding PPC on FB) is that the smaller number equates to a smaller margin of error; which really isn't "error" when you're "testing"... anyway...

FB states that the minimum daily budget is $2

HTH
PLP
tecHead

That's what I was thinking. Also, it's been about three hours, my ad went from pending, active, and all eaten up :x! My ctr was about .04%, with 15,000 impressions and 6 clicks. Is that decent? Please be aware that I've done very little Facebook advertising and very little PPC in general.

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tecHead

13 years ago

Originally Posted by almondj

That's what I was thinking. Also, it's been about three hours, my ad went from pending, active, and all eaten up :x! My ctr was about .04%, with 15,000 impressions and 6 clicks. Is that decent? Please be aware that I've done very little Facebook advertising and very little PPC in general.

IMHO, .04% means you're not doing too bad in getting their attention, but should work harder to get their attention.

Industry averages for eMail marketing; (to a list where a 'relationship' has been cultivated); is about 1.5%, on the higher end (source: MailChimp). I tend to look at PPC and eMail (relationship) marketing numbers the same way.

Out of those 6 clicks; any sales? nibbles? inquiries? If no, then you should already know what else needs to be done.

HTH
PLP,
tecHead

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Tom B

Banned 13 years ago

Originally Posted by tecHead

Your approach is very logical; I applaud you. Ignore those that will insist that the ONLY way to do PPC on FB is with a big budget; its simple math..

2 = 50% of 4 <--> 200 = 50% of 400

The only difference between the two calculations above (regarding PPC on FB) is that the smaller number equates to a smaller margin of error; which really isn't "error" when you're "testing"... anyway...

FB states that the minimum daily budget is $2

HTH
PLP
tecHead

Please tell me you are kidding!

You actually think 2 out of 4 is the same as 200 out of 400 when it comes to testing accuracy?

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tecHead 13 years ago

Originally Posted by Thomas Belknap

Please tell me you are kidding!

You actually think 2 out of 4 is the same as 200 out of 400 when it comes to testing accuracy?

What exactly do you see as being the difference; besides the obvious size of the numbers... oh, and margin of error?
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- Tom B Banned 13 years ago
  
  Originally Posted by tecHead
  
  What exactly do you see as being the difference; besides the obvious size of the numbers... oh, and margin of error?
  
  Oh lord...
  
  No difference at all unless you want to know what your conversions really are.
  
  Thanks
  
  1 reply
  
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  tecHead 13 years ago
  
  Originally Posted by Thomas Belknap
  
  Oh lord...
  
  No difference at all unless you want to know what your conversions really are.
  
  Aren't conversions based on a mathematical formula? Isn't 50%... well, 50%?
  
  How can the "laws" of mathematics change based on 'size'?
  
  Thanks
  
  3 replies
  
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  Tom B Banned 13 years ago
  
  Originally Posted by tecHead
  
  Aren't conversions based on a mathematical formula? Isn't 50%... well, 50%?
  
  How can the "laws" of mathematics change based on 'size'?
  
  Hey, knock yourself out. You should spend all your money if you get 2 out of 4 sales.
  
  You may be surprised those 2 sales were a fluke once you start spending.
  
  But hey, 4 clicks is a great sampling size to base your conversions on.
  
  Yeah, 50% is 50% if it stays converting at 50% once you pay for more clicks.
  
  Thanks
  
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  garyv 13 years ago
  
  Originally Posted by tecHead
  
  Aren't conversions based on a mathematical formula? Isn't 50%... well, 50%?
  
  How can the "laws" of mathematics change based on 'size'?
  
  lol - when you're talking about averages - size matters.
  
  Thanks
  
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  Michael Shook 13 years ago
  
  Originally Posted by tecHead
  
  Aren't conversions based on a mathematical formula? Isn't 50%... well, 50%?
  
  How can the "laws" of mathematics change based on 'size'?
  
  Because the sample size at 2 out of 4 uniques, is not large enough to make any accurate prediction about what will happen in the future. Yes 50 percent is 50 percent, but this kind of assumption is about trends. And what you need is a measure of dispersion in conjunction with a measure of central tendency.
  
  And 4 results is not enough to establish with any decent confidence level or interval. And especially no when you have to spend money first in order to obtain a population.
  
  Thanks
  
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garyv

13 years ago

Even those that have been advertising on facebook for a long time will throw a lot of money at it in order to find a winning campaign. Putting 1 or 2 dollars in at a time is just going to be a slow money pit.

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JonAlfredsson

13 years ago

I agree with them. I think your results will change by raising the price or bid.

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tecHead

13 years ago

Firstly, all due respect to everyone responding to my theory...

@Thomas - I love math so much because of what it represents... unmitigated truth

It doesn't matter from which angle you approach the "laws" of mathematics; numbers will never lie and always tell you the same thing regardless of the angle.... (and it does it Universally).

The original premise of my post was to let the OP know that their assumption that they could participate effectively in a FaceBook PPC campaign without spending a mint. This still stands.

Note (@JMichaelZ):
Never once was it implied anywhere by the OP or myself that he (or anyone working with small dollar amounts) should "stop" testing at, (our current popular number of), 4 hits.

We're talking about a "daily" spend limit.

According to mathematical law; (regarding sales conversions - to keep things in context, here); a consistent repeatition of the same calculation ultilizing small sets of numbers will yield the same results as a larger set of numbers... as long as the control environment is the same. Ad, headline, picture, landing page.

Who said anything about "predicting"; (which is NOT a part of the 'conversion calculation'); outcome? We're 'calculating' here.

@garyv - Averages are calculated by adding a set of numbers together and dividing the sum by the count of numbers in that set.

Conversions are based on a ratio calculation.

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Tom B

Banned 13 years ago

Originally Posted by tecHead

Firstly, all due respect to everyone responding to my theory...

@Thomas - I love math so much because of what it represents... unmitigated truth

It doesn't matter from which angle you approach the "laws" of mathematics; numbers will never lie and always tell you the same thing regardless of the angle.... (and it does it Universally).

The original premise of my post was to let the OP know that their assumption that they could participate effectively in a PPC campaign without spending a mint. This still stands.

No one said he needed to spend a mint on ppc.

You seem to miss the point we are all making. You can't accurately calculate conversions without a large enough sample size.

You can keep posting all about math doesn't lie. It doesn't lie but it doesn't accurately reflect the truth unless you have enough data.

Your 2 out of 4 may end up 5 out of 100 once you continue to test.

Does that mean math was wrong?

Who said anything about "predicting"; (which is NOT a part of the 'conversion calculation'); outcome? We're 'calculating' here.

Please explain how I can get 2 out of 4 sales and then get 1 sale out of the next 6 clicks.

Is the first 4 clicks more accurate then the whole 10 clicks? What conversion should I be using?

Conversions are based on a ratio calculation.

With all due respect, I have a feeling you have no experience in what you are talking about in this thread.

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tecHead

13 years ago