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Using 301 redirects to raise SERP

by Raptors
3 replies
  • SEO
    • |
I know that some people purchase high PR websites to put a link to their money site on the high PR website. But I was wondering, why not just do a 301 redirect to your home page?

I understand that the anchor text won't be targeted, but would it still pass link juice? The main reason I ask is because I own an e-commerce site which is structured like this, category > sub-category > sub-category etc. I'm primarily trying to rank the sub-categories in the search engines.

So if I do a 301 redirect of a high PR website to my e-commerce site's home page and my home page links to my sub-categories with target anchor text, would it improve my rankings noticeably?

I purchased a PR4 unrelated website and the websites in my niche have PR4 or below websites, but the competition pages for the sub-categories are usually PR1 or PR0. The domain I purchased is not related to my niche. Also, is there any chance that I could get sandboxed or penalized?

Any comments would be appreciated.
#301 #raise #redirects #serp
  • Profile picture of the author jasonmorgan
    You're killing me brother, paragraphs... they are a good thing.

    You're mixing up two different SEO domain strategies.

    1. Creating a personal blog farm to use for backlinks to boost your money sites. 100 or 1,000 sites you can instantly drop in links to your newest money site certainly gets the ball rolling a lot quicker. The more you invest into your blog farm the more instant SEO juice you have.

    2. 301 redirects to hide what you're really doing. Let's say I want my money site kept clear of any shady SEO stuff. I use all of those shady SEO techniques on a different domain and 301 it to my money site. I'm passing along all of that SEO goodness to my money site while keeping it (in appearance at least) pure white hat. If something goes wrong, the money site is untouched. Now you know why that site with only 100 backlinks is ranking so well for that super competitive keyword.
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    • Profile picture of the author Raptors
      The domain I purchased already has PR4 and links to it, but the links are unrelated to my niche.
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  • Profile picture of the author jasonmorgan
    but the links are unrelated to my niche
    Doesn't matter IMO

    You could 301 that site to your real site and most of that SEO goodness should pass through. I personally don't mess around with 301's anymore so I can't say for certain what the current state of that technique is.

    I inquired about it on the google webmaster forums earlier this year and they were cool with it unless it was obvious the webmaster was doing what I mentioned in my previous post, then google gets cranky. But we are talking a lot of 301 redirects to a single site, not 1 or 2.

    I wouldn't get to wrapped up with page rank. It's neat but it's not a huge factor for ranking, if it's even a factor at all. I'd focus more on getting backlinks with your keyword as the anchor text. That's one of the few things all SEO wizards will agree works.
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