Social Media Optimization
Social Media Optimization is the latest incarnation in the SEO done. Websites like reddit, del.icio.us and stumbleupon eKudos the Dutch still have a tremendous growth. If you are working intensively with Seo and you forget to optimize your site and promote it through social media channels than you will miss some great opportunities. It is very easy to do if you put on a blog you owned there are different social media plugins to allow under each posting various icons, enabling the reader very simple to place your article on the various social media websites, and of course so you can promote your own posts to. Google and other major search engines attach enormous importance to this back links and this SEO strategy will give a huge boost.
The speed of your website and On-Page Optimization
There are some webmasters that focus on the off-page optimization of their website now, rather than the on-page optimization. But in 2011, you must work with both, and the attention of the on-page optimization is not to be watered down. An important factor is the Load time of your website. Google, which is always working to improve their search engine decided to punish the websites that have a longer load time. Also, the incorrect use of meta tags into your website code will cause a negative impact in the major search engine's rankings.
The Web goes Mobile
Smartphones are everywhere worldwide in 2010 A total of more than 90 million smartphones sold. These Smartphones are all equipped with internet access and show the importance of mobile internet further. This trend will certainly grow in 2011. So, adjust and optimize your website for mobile use is a must. The problem is now drawn is that there is a lot of different browsers and smartphones on the market, and you can hardly optimize your website for all the smartphone's browser and testing. All these developments are currently still very much evolving. The simplest thing you can do is as much as possible to follow the current web standards when customizing your mobile websites. An alternative possibility is also a website aimed at the smartphone, as for the design of an alternative mobile website you should keep it simple.
Videos are indispensable in your SEO strategy. Websites like YouTube is one of the most popular video site on the Web today and is already bigger than Yahoo as search engine in the U.S. You can use a video site like YouTube for a certain keyword if you have a video upload. Always make sure that your videos always provided a clear descriptive keyword, just like you optimize a keyword for an article, you also have the title of a video optimized for your keyword. To make your video even better to find, you should be clear and have a specific description. So use in your video description carefully the keywords that you want to be found, and of course you start your description with the full url to your website for more information.
Google Personalized Search.
One of the major trends in the online search properties is the personalized search, and this trend in 2011 even more remarkable. Google, the largest search engine made the default option to do a personalized search. The personalized search results based on the user's surfing habits and previous searches. This is now no longer reserved for researchers with a Google Account, but recently is for everyone! So more than likely you will receive fewer visitors with Google searches, or you must own a greatly requested website.
Since the release of Google Maps, Google has tried hard to improve its services by adding business data to Google Maps. This has become even today a formidable opponent of the Yellow Pages. Since 2010 Google also give results from Google Maps to its classic pages. Now when you choose not to use the local search on the optimization of your website, this is a sad fact. Expected is the only search results that are tailored to personal matters, such as interests, previous searches and the location where you are. This is a logical trend because Internet users are increasingly dependent on their smartphones, PDAs iPad. Everything indicates that local searches in 2011 have an even more important role and it's time to respond to them.