And when you get a better CTR, you get cheaper clicks - which results in more moolah for you!
After spending well over $2,000 each day on Facebook, here are a few of my biggest tips when it comes to your ads...
1. Boobs & Clevage Get Clicks...
If you've done Facebook or POF ads for a while, this will be no secret to you. Pictures of good looking girls with big boobs or showing some clevage will always get really good CTR's (usually over .2)
You can get clicks for .15 or less when doing this.
Now the key to doing this is you have to make sure the girl in the ad relates to your ad somewhat. So if you have an ad about golfing, a girl with big boobs on the golf course is going to get approved much easier than a girl with big boobs sitting on her couch.
Facebook has caught on to this trend, so you cant just get away with plopping a hot girl with boobs in your ad - you have to be smart about relating the girl to your ad...
By the way these types of ads also work well when you're targeting women.
2. Eye Catching - Up Close Photos
For one of our fitness ads, we use a picture of a guy doing an ab exercise. Ive found through testing hundreds of images, that the photos that are up close, and at "sharp, in your face" type of angle work a lot better than a straight on photo of the exercise.
So basically instead of a boring photo from the side, you would take it at an angle up close...
Its a small detail, but Ive seen a big difference in CTR.
3. Home-Made Pictures Do Better Than Professional Photos
This took me a while to realize.
But when I started out, I always used photos from IStockPhoto. After a while, I started taking some pictures of my own with my little $100 digital camera - and they ended up doing much better in terms of CTR!
I think this works because they look less like an "ad" when the photo is clearly taking by an amateur.
If you have some photos that are doing well for you - try to take 10 different variations of that photo on your own. If you need models find someone on Craigslist for $50.
If you're doing FB ads, I hope these tips help you - If you have any good Facebook tips, Id love to hear them.