Got a product review site? Give your site an edge in Google's Search Results for Free!

by Khemal
41 replies
  • SEO
  • |
Sorry if this isn't something new to you or if it's been shared in the forum before.

OK so here's a little something I've been testing for about a month now on a few of my review sites. I thought I'd share it with you so that you may benefit, just like my sites have.

First let me show you what I mean. Type in "african mango" in google and take a look at the results on the first page. You'll see a site called "dietspotlight.com" and I'm sure you'll notice it right away because it's got yellow stars plus the words "Review by Editor". Do you see how the yellow review stars caught your attention even though the site wasn't even at #1? It's not a lot but its enough to get a person to click onto your site. And I've seen an increase in organic traffic from google after I've implemented this technique.

Here's how to do the same for your sites absolutely free:

The code used to "decorate" your site's pages is called "Google Rich Snippets". For those of you who like to learn more indepth go to Google Rich Snippets Tips and Tricks - a collection by Google Rich Snippets

But if you want to implement this simple technique easily then here's what you need to do:

1) If you're using Wordpress then go download and active a free plugin called "SEO Ultimate" WordPress › SEO Ultimate « WordPress Plugins

2) You can disable every option in the SEO section in its setting except one called "Rich Snippet Creator"

3) Make a new post or go edit one of your existing posts and you will notice a new set of options called "SEO Setting". Select the "Rich Snippet Type" and then assign a Star rating and save the post

4) Optionally change the Display Name of your admin wp user to "Editor" since it used the post's user as the "Review by" name.

That's it! The plugin will automatically add the Rich Snippet codes to your blog post

To verify how it will look in google go to Webmaster Tools - Rich Snippets Testing Tool and paste in your blog post URL. That's the complete URL to your blog post.

Google does not guarantee that it will use these snippets once it reindexes your site. But it DOES help a lot when Google smiles upon your site and your listings will feel some "G Love".

Update:
BTW Just FYI you CAN install the Ultimate SEO along with the All In One SEO plugin. I've done this on my blogs. I use All In One SEO as the primary and I've turned off ALL the SEO options for Ultimate SEO. So there's no conflict. Hope this helps those who were wondering if the 2 SEO plugins would hinder each other.


Hope this helped!
Khemal
#edge #free #give #google #product #results #review #search #site
  • Profile picture of the author Congrats
    Awesome tip! Thanks.
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    • Profile picture of the author Khemal
      Originally Posted by Congrats View Post

      Awesome tip! Thanks.
      You're welcome
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  • Profile picture of the author the_knight
    Does it work with clickbank's review site?
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    • Profile picture of the author Khemal
      Originally Posted by the_knight View Post

      Does it work with clickbank's review site?
      The plugin works with any blog that you have control of. If your site is not a wordpress blog then you can STILL make use of this but you'll have to do a little bit of coding to manually include the snippet tags.
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      • Profile picture of the author safe as houses
        Khemal, could you explain this a bit more as Im struggling finding where to edit, " You can disable every option in the SEO section in its setting"

        Mick.
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        • Profile picture of the author Khemal
          Originally Posted by safe as houses View Post

          Khemal, could you explain this a bit more as Im struggling finding where to edit, " You can disable every option in the SEO section in its setting"

          Mick.
          Hi Safe,

          Once you install and activate the SEO Ultimate plugin, look at the left hand side of your word press options for a group of settings named "SEO". It's usually where you'd find Appearece, Plugins, User, Tool, Setting etc. Click on the "SEO" section and you'll be taken to the "Module Manager" where you'll see a bunch of settings and options to Enable, Hide and Disable the SEO module. I usually diable all (click on each Disable link to make it red) except the "Rich Snippet Creator" which I leave as Enabled.

          Hope this helped
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  • Profile picture of the author nvs74191
    Very useful tip, thanks. The plugin is quite useful.
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    Swaminathan

    I am a Jack Duncan Fan!

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    • Profile picture of the author paulgl
      Keep in mind, it has nothing to do with SERPs, but yes, may be an attention
      getter.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author Khemal
        Originally Posted by paulgl View Post

        Keep in mind, it has nothing to do with SERPs, but yes, may be an attention
        getter.

        Paul
        Yes it has nothing to do with helping you move up (or down) the SERPS in Google. But it WILL make your site's listing stand out from the rest (who would not have used this tips!) Plus it's NOT gaming the system of Google for that matter. It's a little known tip from Google itself so you're safe using it.
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    • Profile picture of the author Khemal
      Originally Posted by nvs74191 View Post

      Very useful tip, thanks. The plugin is quite useful.
      You're welcome. Glad you liked it.
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  • Profile picture of the author Adam Roy
    Slick tip my friend!

    Love learning new techniques that are actually useful and will increase traffic.

    I'm going to do this right away!

    Thanks bub!

    Adam.

    PS - Nobody's thanked you yet?!?! This is a great tip here.
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    • Profile picture of the author Khemal
      Originally Posted by Adam Roy View Post

      Slick tip my friend!

      PS - Nobody's thanked you yet?!?! This is a great tip here.

      Hehe a "few" people hit the thanks button But it's cool. Hope everyone who read this tip uses it to its fullest potential. Cos it DOES work.
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  • Profile picture of the author cweber
    Awesome, thanks so much. that is awesome and very useful too.
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    • Profile picture of the author jtpada
      Sweet tip! Works not just for posts but also for pages.
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      • Profile picture of the author safe as houses
        Hi, could anyone tell me how you deactivate everything, as I cant find where, Regards, Mick.
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        • Profile picture of the author Khemal
          Originally Posted by safe as houses View Post

          Hi, could anyone tell me how you deactivate everything, as I cant find where, Regards, Mick.
          Mick,

          Once you install and activate the SEO Ultimate plugin, look at the left hand side of your word press options for a group of settings named "SEO". It's usually where you'd find Appearece, Plugins, User, Tool, Setting etc. Click on the "SEO" section and you'll be taken to the "Module Manager" where you'll see a bunch of settings and options to Enable, Hide and Disable the SEO module. I usually disable all (click on each Disable link to make it red) except the "Rich Snippet Creator" which I leave as Enabled (Green).

          Hope this helped.
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      • Profile picture of the author Khemal
        Originally Posted by jtpada View Post

        Sweet tip! Works not just for posts but also for pages.
        Yup it works for Pages too. I forgot to mention. Thanks for highlighting that
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    • Profile picture of the author Khemal
      Originally Posted by cweber View Post

      Awesome, thanks so much. that is awesome and very useful too.
      You're welcome. Glad you liked it.
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  • Profile picture of the author Marksv
    Wow, great tip!

    I love how small things like this have the power to increase your clickthrough rates!

    Capture the searcher's attention, and get their business...
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    • Profile picture of the author Khemal
      Originally Posted by Marksv View Post

      Wow, great tip!

      I love how small things like this have the power to increase your clickthrough rates!

      Capture the searcher's attention, and get their business...
      That's what I'm talking about Enjoy!
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  • Profile picture of the author John Williamson
    Never heard of this. Thanks!
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    OFFLINERS, Start using this simple technique and these 6 "weapons" today to get more clients and skyrocket your conversions! - FREE, no opt-in.
    Make some money by helping me market this idea.
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    • Profile picture of the author Khemal
      Originally Posted by John Williamson View Post

      Never heard of this. Thanks!
      You got it
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      • Profile picture of the author timpears
        Well I don't know what is wrong with my browser, but that site does not have a yellow border around it in the SERP listing for me.
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        Tim Pears

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        • Profile picture of the author Khemal
          Originally Posted by timpears View Post

          Well I don't know what is wrong with my browser, but that site does not have a yellow border around it in the SERP listing for me.
          Tim,

          I didn't say anything about a yellow border. I said Yellow STARS just like the ones shown in your example image.
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          • Profile picture of the author timpears
            Originally Posted by Khemal View Post

            Tim,

            I didn't say anything about a yellow border. I said Yellow STARS just like the ones shown in your example image.
            I got to tell you that I didn't even notice that.
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            Tim Pears

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            • Profile picture of the author Khemal
              Originally Posted by timpears View Post

              I got to tell you that I didn't even notice that.
              It's not perfect. And it's not 100% guaranteed to pull everyone's attention. Just though I'd share it in the hopes that SOMEONE will find it useful and put it into practice.
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  • Profile picture of the author dwzemens
    Great suggestions. Do you have any idea what percentage of the sites actually are displayed in this fashion in Google?
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    Adsense no more ...

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    • Profile picture of the author Khemal
      Originally Posted by dwzemens View Post

      Great suggestions. Do you have any idea what percentage of the sites actually are displayed in this fashion in Google?
      I do not have any stats on percentages, sorry. But I doubt that Google will throttle the number of sites that it shows snippets for. Please let me know if you come across any numbers.
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  • Profile picture of the author Aryan
    Is there anyway to use the plugin with my homepage instead of using it for just posts? (Apart from direct coding)

    Update:
    It seems there is no way to add the stars to your homepage using the plugin.

    You can use the following code somewhere in index.php of wordpress (or any other html page) to display the stars at your homepage. Edit the parameters as per your needs.

    HTML Code:
    <div class="hreview"><div><span  class="rating"><span class="value-title"  title="4.5"></span></span><span  class="reviewer"><span class="value-title"  title="Editor"></span></span><span  class="dtreviewed"><span class="value-title"  title="2011-01-12"></span></span></div></div>
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    • Profile picture of the author Khemal
      Thanks for the update and tip on how to get the stars on the first page


      Originally Posted by Aryan View Post

      Is there anyway to use the plugin with my homepage instead of using it for just posts? (Apart from direct coding)

      Update:
      It seems there is no way to add the stars to your homepage using the plugin.

      You can use the following code somewhere in index.php of wordpress (or any other html page) to display the stars at your homepage. Edit the parameters as per your needs.

      HTML Code:
      <div class="hreview"><div><span  class="rating"><span class="value-title"  title="4.5"></span></span><span  class="reviewer"><span class="value-title"  title="Editor"></span></span><span  class="dtreviewed"><span class="value-title"  title="2011-01-12"></span></span></div></div>
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  • Profile picture of the author Blakers
    Good tip, I will look to implement!
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    • Profile picture of the author Khemal
      Originally Posted by Blakers View Post

      Good tip, I will look to implement!
      Implementation. That's the KEY.
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  • Profile picture of the author markowe
    Thanks for this! I keep meaning to find out how those rich snippets are done - it actually requires some XML inserted in your page, and I just got bored with trying to figure it out, but it seems there is a plugin that does it for you
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    • Profile picture of the author Khemal
      Originally Posted by markowe View Post

      Thanks for this! I keep meaning to find out how those rich snippets are done - it actually requires some XML inserted in your page, and I just got bored with trying to figure it out, but it seems there is a plugin that does it for you
      You're welcome. Hope it helps you.
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  • Sounds very interesting. I'll try on my blog right now ! Thank you for posting this...hk
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    • Profile picture of the author Khemal
      Originally Posted by retirein3to5years View Post

      Sounds very interesting. I'll try on my blog right now ! Thank you for posting this...hk
      You're welcome!
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  • Profile picture of the author Khemal
    BTW Just FYI you CAN install the Ultimate SEO along with the All In One SEO plugin. I've done this on my blogs. I use All In One SEO as the primary and I've turned off ALL the SEO options for Ultimate SEO. So there's no conflict. Hope this helps those who were wondering if the 2 SEO plugins would hinder each other.

    Khemal
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  • Profile picture of the author BishopMartin
    I noticed that the Diet Reviews | Weight Loss Programs, Fitness Plans, Diet Reviews used as an example above is a PR7 site. Has anyone managed to get rich snippet info showing for sites with lower PR? Any suggestions on what to do in order to get Google to show snippet info for your reviews items?

    More PR? More Trust? More Linking Domains?
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  • Profile picture of the author E-supreme
    Great tip!
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  • Profile picture of the author chenkev
    Wondering about people's experiences with getting indexed after implementing this?

    Also, what if your WP site ISN'T a review site? Just an info site with adsense. Would using this be frowned upon by Google?
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    • Profile picture of the author Alson
      Originally Posted by chenkev View Post

      Wondering about people's experiences with getting indexed after implementing this?

      Also, what if your WP site ISN'T a review site? Just an info site with adsense. Would using this be frowned upon by Google?
      doubt it would hurt the google rankings!
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