Newbie Need Help For Google Adwords PPC CPC

by ilovejdmtoy

Posted: 13 years ago 18 replies

I have some newbie questions about google adwords.

I have been doing some google adwords myself for over couple months, the cost is about 300 dollars a day. So far the CTR is about 3000 every 7 days, but the conversion rate is not so good.

I have some questions I want to clearify.

1) I have a keyword HID Conversion Kit, when I use google's traffic estimator, I put my max CPC 0.80, and the result of average CPC is 0.58 and the postive is 2.5.

However, in my actual google ad campaigns, if I put the same 0.58 for this keyword, the google tells me it is too low for the first page and the suggest price is 0.85.

So I have raised it to 1.5 dollars, but its postive is only 3.8.

Does ths mean the googe traffic estimator is wrong or am I missing something?

2) I am using the broad match for HID Conversion Kit at this moment. If I am using exact or phrase or mix these three together, will the CTR be higher?

3) for 300 dollars a day to get about 400 clicks to my website good? or it is actually very poor?

Please help me, thanks a million.

#adwords #cpc #ctr #google #newbie #ppc

raviv

13 years ago

My replies in red

Originally Posted by ilovejdmtoy

I have some newbie questions about google adwords.

I have been doing some google adwords myself for over couple months, the cost is about 300 dollars a day. So far the CTR is about 3000 every 7 days, but the conversion rate is not so good.

CTR = Number of clicks / Number of Impressions (eg: 1 click / 100 imp = 1% CTR)
I am not sure what 3000 as CTR represents.

I have some questions I want to clearify.

1) I have a keyword HID Conversion Kit, when I use google's traffic estimator, I put my max CPC 0.80, and the result of average CPC is 0.58 and the postive is 2.5.

However, in my actual google ad campaigns, if I put the same 0.58 for this keyword, the google tells me it is too low for the first page and the suggest price is 0.85.

So I have raised it to 1.5 dollars, but its postive is only 3.8.

Does ths mean the googe traffic estimator is wrong or am I missing something?

Google Traffic estimator is for all purposes an estimate. It is not the true figure. If Google asks you to increase your bid, then your quality score is a real problem. This means your landing page should be better optimized and more suited to the ad group with the keywords selected that you are using to trigger the ads.

Also, put a FAQ, Contact Us, Terms & Conditions and Articles link at the bottom of the landing page.

2) I am using the broad match for HID Conversion Kit at this moment. If I am using exact or phrase or mix these three together, will the CTR be higher?

I would start off with exact match and see how it goes. Then add phrase match slowly over time. Broad is not good for targeting to start with.

3) for 300 dollars a day to get about 400 clicks to my website good? or it is actually very poor?

If you improve the quality score of the landing page, then you can reduce your CPC. Even if you are on the 1st position on the right side (4th position on paid search results), that is a fair enough position to get eyeballs on your ad.

Please help me, thanks a million.

Hope this helps
Best
Raviv

Thanks

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ilovejdmtoy 13 years ago

thanks for your reply.

The number 3000 is my CTR per week.

About the quality score, most of mines are about 6~7 so should I have this score be at least 8 or 9?

Also for each ad group, I am using about 20 keywords, is this too many?
- Thanks
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Lucid 13 years ago

> The number 3000 is my CTR per week.

I for one still don't know what you mean.

QS is everything in PPC. It determines your ad's rank as well as what you pay. Improve it and improve rank for the same bid and your CPC should go down. At the very least, you are buffering yourself against those placing higher bids.

There's no such thing as too many or too few keywords. It's not about quantity, it's about quality.
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ilovejdmtoy

13 years ago

So which number of the quality score is good? 8 or 9 in average?

Thanks
1 reply

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raviv

13 years ago

Hi ilovejdmtoy
200 keywords per ad group is massive if you are doing paid ads on the Adwords network. It may be ok for content network but certainly not for adwords.

You generally taget keywords in one ad group if they are all very closely related to each other.

For example, an ad group on online data backup is not the same as hard drive data backup though both are data backups. So you cannot have an ad group called Data Backup and shove all the different types of backup terms into this one ad group.

In the same vein, having one landing page for all different types of backup is not going to pass muster. It cannot be everything to every term out there.

Remember that targeting and relevance is the key to success in paid search, especially on Adwords. Laser focused targeting is the key.
Hope this helps
Best
Raviv

Thanks
1 reply

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ilovejdmtoy

13 years ago

Originally Posted by raviv

So for each ad group should specifically target the same group item only, right?

Thanks
2 replies

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CBMoneymachine 13 years ago

It sounds like you have the budget to run a pretty decent campaign here. Nothing from what you have said sounds particularly bad. If you want to pm me an extract of your adwords campaign I will take a look at it & make some recommendations for you, possibly do a restructure. Or alternatively give me a shout and I will send over some examples of a couple of well structured, high performing campaigns for you (obviously with Destination URLS & company names blanked out) When you are spending that much you need to be doing it right.
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raviv 13 years ago

Yes, the more focused the targeting the better
Best
Raviv
- Thanks
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ilovejdmtoy 13 years ago

I have just checked most of my google keyword's quality score, most are 5,6,7 and there is no higher than 7, is this really bad?
- Thanks
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faceblogger 13 years ago

So far the CTR is about 3000 every 7 days

Can you give the CTR (Click Through Rate) in percentage? Then it's easy to evaluate
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- ilovejdmtoy 13 years ago
  
  Originally Posted by faceblogger
  
  Can you give the CTR (Click Through Rate) in percentage? Then it's easy to evaluate
  
  The overall 7 days clicks = 3652, impression 955745, CTR 0.38%
  
  It is pretty bad, right?
  
  Thanks
  
  1 reply
  
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  faceblogger 13 years ago
  
  Originally Posted by ilovejdmtoy
  
  The overall 7 days clicks = 3652, impression 955745, CTR 0.38%
  
  It is pretty bad, right?
  
  Yep. Seems the problem is with your ad placement. If you place them properly you can get a 10% CTR and even more. Just do some testing until you will end up with a good CTR. Think from a point of view of a visitor of your website and decide which places tend you to click on the ads.
  
  Thanks
  
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ilovejdmtoy 13 years ago

Just wondering where can i get some help for google adwords.

I think I am throwing the money everyday but the result is bad.
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- 1 reply
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- raviv 13 years ago
  
  Visit Heroic Feats of Pay Per Click Management | The Adventures of PPC Hero - great resource for PPC
  Best
  Raviv
  
  Thanks
  
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ilovejdmtoy 13 years ago

I have just checked my google adwords that most of my ads will not last even half day!
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Lucid 13 years ago

Google used to have names for QS instead of numbers. They correspond approximately to:
Poor: QS 1 to 3
Good: 4 to 6
Great: 7 to 10

As QS affects ranking and costs, you obviously want to get as high as possible. A CTR tells you nothing by itself. It's the QS you have to look at and improve which means improving your CTR. The Adwords FAQ explains in more details.

Looking at limited data you show us, I'd say you are likely mixing your search and content network campaigns. Don't do that. Opt out of the content (display) network. If you really want to use it, create a campaign specifically for it. I'd try to improve my search network campaign first however.
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ilovejdmtoy 13 years ago

I have checked all my QS, no higher than 7.
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vvvRASvvv 13 years ago

I can't get google adsense witha newly opened blog can I ?
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