Few Tips for Video Optimization on Youtube

by Giani
38 replies
  • SEO
  • |
Video Marketing business is growing and thousands of videos are uploaded everyday. I would like to share a few tips while creating and uploading video on Youtube and other video hosting sites:

1. Title: Video title is a key part of your video mainly for the reason that when people are browsing around and they see an eye catching Title, they click on it and your video gets an extra view.

When you are choosing a Title for your video, add words like, EXCLUSIVE or Leaked Vid oo Or Shocking. Your title should attract viewers. However, equally important is to include your main keyword in the Title.

2. Description of the video should either start with your main keyword or url of webpage where you want people to go after viewing video. Try to give a brief description of what your video is about in not be more than 5-6 lines. Include your main keyword one more time with your webpage link.

3. Filename: While naming your video file, use your main keyword. If your keyword is video marketing training, then name your video as video-marketing-training.wmv rather than video1.wmv or whichever format you use.

4. Thumbnail plays a very important role in getting views. People decide whether to watch the video or not depending upon Title and Thumbnail. Make it as attractive as possible. Try to get your best image as thumbnail.

5. Tags are your keywords. Include as many tags as you want in the list separated by comma. The tags are the keywords your videos relate to. When someone searches something and if any of the words they searched are in your video keywords then your video will show up in the search!

6. Keyword “video”. Many people add the word “video” to their search phrase. Make sure to add the word “video” to your title, description and tags.

7. Links and backlinks: Just like your webpages, you should try to get as many links as possible with your videos too. Use your main keyword as anchor text for these links. Ping the url, submit it to social bookmarking sites, etc.

8. Last frame. Make your last frame very impressive. Make it visible for more time so that viewers can get the message you want to convey.

Hope this helps someone.
#optimization #tips #upload videos on youtube #video #video marketing tips #video optimization tips #youtube
  • Profile picture of the author dannycalifornia
    Wow great, thank you for sharing dude. I was done before.
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  • Profile picture of the author johndee
    Great! Thanks for sharing this info
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  • Profile picture of the author humbledmarket
    Banned
    Yes Backlinks is very important. Recently applying some high Pr links to my vid and it launch up at a crazy amount.
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    • Profile picture of the author Jack Clark
      I find that if you do a google search for site:youtube.com "allow comments" "targeted keywrod" or something similar will find you lots of other channels with high PR that you can become friends with which will mean that they will link to you. This works well assuming your PR is lower than theirs.
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  • Profile picture of the author AdmiralGloom
    Thanks for the tips!

    FYI the file name trick also works with images on your website to get closer to the first page of google images for your keyword.
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    • Profile picture of the author robvegas626
      Getting the perfect thumbnail to represent your video isn't easy. I've been told that YouTube picks the spot exactly halfway through your video to create the thumbnail image, but this hasn't been true with many of my videos. Any tips on this? You're right, having a great thumbnail is crucial.
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      • Profile picture of the author Giani
        Originally Posted by robvegas626 View Post

        Getting the perfect thumbnail to represent your video isn't easy. I've been told that YouTube picks the spot exactly halfway through your video to create the thumbnail image, but this hasn't been true with many of my videos. Any tips on this? You're right, having a great thumbnail is crucial.
        It does at about 50% at it has worked for me. Usually I have an image for about 50% + 3%.
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  • Profile picture of the author julesw
    great tips

    youtube thumbnails are a pain, they should allow upload of an image for all - they do allow this for partners.

    j
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  • Profile picture of the author cevin
    Really very useful, thank you for sharing.
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  • Profile picture of the author Bicycle Cat
    Getting the thumbnail right on YouTube is an art in itself.

    Great tips, by the way, OP.
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  • Profile picture of the author JHC81
    I didn't know you had to include the file name, I thought this was just for websites, thank you for the help.
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  • Profile picture of the author niftystats
    thank you for sharing
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    • Profile picture of the author AnitaCross
      Giani,

      Thank you for this impressive list of Youtube tips. I would never have thought to add the keyword "video" to my keyword lists. I wonder if "online" would be a good keyword as well. Seems like it should be obvious... It's Youtube, of course it's online video!

      I'd like to add a couple more tips:
      1. Include your web address in the video for when it gets embedded on other sites. Also, Google likes to put ads across the bottom of popular videos, so make sure the web address is not in the lower 1/3 of the video screen. Top left is always good.
      2. Create your videos in HD format, if possible (720p is recommended) It doesn't take any longer, but the bump in quality makes you look more professional. Let Youtube worry about serving lower resolutions.
      I added the CC/Transcripts to my video. Do you know if that helps?

      Thanks again,
      -Anita
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      • Profile picture of the author Giani
        Originally Posted by AnitaCross View Post

        Giani,

        I added the CC/Transcripts to my video. Do you know if that helps?

        Thanks again,
        -Anita
        You are right. Thanks for mentioning. Web address and video format are important. Google likes Transcripts and it definitely helps.
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  • Profile picture of the author EliteIM
    Nice tips, I have always believed Video marketing is yet a under-utilized source of high traffic volume at low cost
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  • Profile picture of the author Giani
    I believe videos will be the most important part of marketing in 2011.
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  • Profile picture of the author Andyhenry
    Originally Posted by Giani View Post

    2. Description of the video should either start with your main keyword or url of webpage where you want people to go after viewing video. Try to give a brief description of what your video is about in not be more than 5-6 lines. Include your main keyword one more time with your webpage link.
    Be careful with this - it sets off alarm bells at many video sharing sites and some of them will freeze your account if your first video has a url at the start of the description.
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    nothing to see here.

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    • Profile picture of the author Giani
      Originally Posted by Andyhenry View Post

      Be careful with this - it sets off alarm bells at many video sharing sites and some of them will freeze your account if your first video has a url at the start of the description.
      In that case, mention url in the description.
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  • Profile picture of the author tedwood
    Some good tips here. I have been looking at getting into video marketing for some time now.
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  • Profile picture of the author Joelawrence22
    [DELETED]
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    • Profile picture of the author Gail_Curran
      Hey, Joelawrence22, why do you and finleyjohn90, johnsonwilis2, and aaronsingh62 all have signatures promoting the same site? Are they friends of yours, or do you feel the need to post under multiple usernames?
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  • Profile picture of the author Kupujem
    Thanks for your helpful advice.
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  • Profile picture of the author RachelCorrine
    6-8 are great tips that I had not thought of before! Thanks!
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  • Profile picture of the author chasnsx
    A few more tips: Always share your video on your Facebook account. If it is any good, your friends (the ones who really are your friends) will share it out further.

    Also: Uploading in HD may or may not be a good idea. If you are not a partner, there are file size limitations as well as runtime limitations. If you shoot in 1080p, you will hit the file size limits pretty quick. It may not be so bad in 720p.

    HD is also not a good idea if you want or anticipate a lot of views from places outside North America and Europe. Remember if you want to view an HD video without it constantly pausing and buffering, you need a high speed web connection and a computer (or device) with a fast processor and a lot of RAM. There is nothing worse than not getting your point across because the viewer got tired of waiting for the video to load and clicked away to watch something else.
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    • Profile picture of the author Giani
      Originally Posted by chasnsx View Post

      A few more tips: Always share your video on your Facebook account. If it is any good, your friends (the ones who really are your friends) will share it out further.

      Also: Uploading in HD may or may not be a good idea. If you are not a partner, there are file size limitations as well as runtime limitations. If you shoot in 1080p, you will hit the file size limits pretty quick. It may not be so bad in 720p.

      HD is also not a good idea if you want or anticipate a lot of views from places outside North America and Europe. Remember if you want to view an HD video without it constantly pausing and buffering, you need a high speed web connection and a computer (or device) with a fast processor and a lot of RAM. There is nothing worse than not getting your point across because the viewer got tired of waiting for the video to load and clicked away to watch something else.
      Sharing on facebook is good idea.

      You can also submit video response on Youtube. Find out the most viewed video in your niche and submit your video in comments.
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  • Profile picture of the author rcritchett
    Hmm! I never thought about adding the word VIDEO to the keywords.. or even the title! Thanks for this. Great post.
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  • Profile picture of the author Andrea Wilson
    More tips about video marketing for the day! This is not too much and definitely a big help for video optimization in youtube. There are several ways to get traffic for videos though, I use fiverr for example.
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  • Profile picture of the author mikeey
    The thumbnail youtube has choosen is rubish!! I looked to see where abouts in the video they chose the stlii from, then went back to my camtasia prodject and inserted an image i wanted to show and reuploaded the video. But all the happened was it then chose a still futher along the timeline HUH!

    Any ideas as to how i can sort this ?
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  • Profile picture of the author Giani
    I understand they choose the image at 25%, 50% and 75% of total video time as three thumbnail options. I always aim for 50%. Try that.
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  • Profile picture of the author imfusa
    Thanks for sharing. I liked the most this part:
    When you are choosing a Title for your video, add words like, EXCLUSIVE or Leaked Vid oo Or Shocking. Your title should attract viewers. However, equally important is to include your main keyword in the Title.
    EX: Shocking my dog pee on the carpet )

    But i got to admit it is true, you can attract visitors with those words.
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  • Profile picture of the author krjewellers
    The file name tip is very interesting. Adding the word Video
    is something I haven't been doing too. Thanks.
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  • Profile picture of the author doorkicker13
    How important is the equipment used to produce the video? For example, the only video camera I own is my cellphone (shoots HD), would it be wise to invest in a webcam or some other camera?
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  • Profile picture of the author bjoern75
    Thanks for sharing such a wonderful tips.
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  • Profile picture of the author sambritt
    Pretty useful tips, thanks for the share.
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  • Profile picture of the author yannabanana
    Remember to be successful you must upload content on a regular basis. Don’t forget that the more videos you create, the more chances you will have to attract new visitors and increase your online reputation.
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  • Profile picture of the author dagaul101
    Nice tips, video marketing is in its infancy, but already many are pulling impressive figures from it
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