Question about keywords

I am a web- rookie and I have a fishing website that is about 10 months old, and I've been doing a lot of content and link building, social stuff on FB and Twitter, Stumbleupon, Linkedin, Reddit, Delicious, etc. I started a blog about my site, wrote some articles on Ezine and Associated Content, joined a few forums and started posting (most fishing forums do not allow links in the post OR sig. box, unless you pay them for a "premium" or "business" account, much to my dismay).
Anyway, all this hard work has brought my Alexa worlwide rank down from 8 million+ to 391,000, and I'm averaging around 10 visits a day, most coming from a few high-traffic fishing sites that have exchanged links with me. I am indexed by Google and Yahoo, MSN and others, but I am not getting much search traffic at all - only 2 or 3 hits a week for long-tail keywords that aren't even in my keyword tags.
My question is this: on my homepage, my keywords are "fishing rods", "fishing reels", "fishing tackle", etc., then the titles of my sub-pages, like "freshwater fishing", "saltwater fishing", "fishing books". "fishing reports", etc. On the sub-pages my keywords get more specific, for instance, on the freshwater fishing page my keywords are "bass fishing", crappie fishing", walleye fishing", then "fishing rods, reels, lures", etc.
Am I doing this right?? I used to have a ton of keywords on my homepage tags, but a few people told me that was way too many, and the search engines wouldn't know what my site was about.
If anyone would be willing to view my site and offer some friendly advice I would be extremely thankful!
Just add (.com) to my username, that's my URL.
Thanks a million in advance to any kind Warriors offering advice.