Two Days, then it's off to the gutter
- SEO |
I've got a client who has products and services in the stock market niche. He creates the products/services and I handle the marketing end of things.
In the past we have relied on SEO, media appearances (he is regularly on Fox) and JV/Affiliates and product launches to generate sales. Also have done some Google, but we have had 3 accounts banned so I've pretty much given up on that.
We have been having some success with FB, however there is something that is driving me nuts and I wonder if I could have any feedback.
We tend to notice that our ads get do very well for 2 or 3 days, and then go to the crapper. Once they have been up for about a week they are literally worthless, Click through rate goes to garbage, cost per lead goes up to about $20/$30. However, during the first few days we are picking up leads for around $6 to $8, which is great in our industry.
Just wondering if I'm totally screwing something up here that my ads are so effective for a few days and then die? Or is this what everyone else gets on FB too?
It's been very frustrating.
Kelly
In the past we have relied on SEO, media appearances (he is regularly on Fox) and JV/Affiliates and product launches to generate sales. Also have done some Google, but we have had 3 accounts banned so I've pretty much given up on that.
We have been having some success with FB, however there is something that is driving me nuts and I wonder if I could have any feedback.
We tend to notice that our ads get do very well for 2 or 3 days, and then go to the crapper. Once they have been up for about a week they are literally worthless, Click through rate goes to garbage, cost per lead goes up to about $20/$30. However, during the first few days we are picking up leads for around $6 to $8, which is great in our industry.
Just wondering if I'm totally screwing something up here that my ads are so effective for a few days and then die? Or is this what everyone else gets on FB too?
It's been very frustrating.
Kelly
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