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Intro and questions

by OKFarmgirl
4 replies
  • SEO
    • |
Hi! My name is Eileen and I'm new to the forums. I have been dabbling in web design since the early 90's and I've done some internet marketing as well. I am new to the niche marketing world though, and while I understand SEO (I'm a writer) and I understand how to place ads for Google and Amazon, I'm a little confused about niche marketing specifically. I have a website that has a kind of generic name (mateimedia.com) and I was thinking I could do product reviews and articles in blog format with niche topics. But now I'm wondering if that's the way to go. Is there a big difference in using individual domains for your niche website versus, for example, mateimedia.com/quit-cable-tv-rent-netflix-movies-online ? Or are subdomains a better bet? I only have 3 more add-on domain spots on my hosting service, but I can do 100 subdomains. I'm just thinking in terms of google - will the variety of information on the site lower my overall ranking? Or does each page rank separately?

I'll be cruising through this forum trying to pick up as much info as I can from what's already been posted. But if you could point me in the right direction with what I asked above, I'd really appreciate it!
#domain #intro #questions #separate #subdomain
  • Profile picture of the author arpitagarwal82
    For niche sites, keyword rich domains are always helpful.
    But you can try and built authority sites.
    IMO, its hard to get the inner pages ranked, especially if the site is new.
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    • Profile picture of the author OKFarmgirl
      Thanks for the response. I'm going to focus primarily on building backlinks and using social media to build a following. I'm really more focused on my farming website since it's more of a passion. I realize that content-rich sites and niche sites aren't the same, but I'm hoping to do a little Amazon and Adsense business on both.
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      Eileen

      "She who is shackled unto noobdom and can't seem to break free."

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  • Profile picture of the author dburk
    Originally Posted by OKFarmgirl View Post

    I'm just thinking in terms of google - will the variety of information on the site lower my overall ranking? Or does each page rank separately?
    Hi Eileen,

    Welcome to the forum. Excellent first post, you are definitely thinking of and asking the right questions.

    The first rule of SEO is that search engines don't rank websites, instead they crawl, index and rank individual web pages. Each page is evaluated based solely on the content of the page along with the content of the pages that link to it and that it links to. Therefore you should look at marketing and promoting each page individually, while considering the web that it is contained within.

    Each page is part of a web that can, and should, extend across multiple domains. The pages that directly link to and from your page will influence your pages' relevancy score. So it doesn't matter much if all your pages are on a single domain or spread across multiple subdomains or domains. Just make a practice of building links to and from a multitude of websites. The more substantial the reach of your web the more powerful your pages' authority will tend to be.

    You can and should use relevant URL keyword optimization wherever it makes since to do so. This could be a within the domain, subdomain or directory name. Each method works, however there is a small bonus for prominence making exact match domains and exact match subdomains slightly more powerful. Please note that the difference generally isn't substantial enough to merit the scrapping of a solid branding campaign.

    Do what makes since to users first while at the same time considering the SEO ramifications. If you get the order of those two priorities backwards you may suffer for it at some point.
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    • Profile picture of the author OKFarmgirl
      Wonderful response - that's just the info I was looking for. I think I will maintain the site as is with the long-tail keyword phrases and permalinks. Right now I'm working a little harder on my farm site because I'm trying to generate local leads as well as ad revenue. (I gained two egg customers! LOL) I also prefer that topic and enjoy sharing my articles with others (I'm a writer at heart). I do try to SEO optimize those articles as well, though their read-ability is a little better than the media site. I write occasionally for TextBroker and those articles are generally HORRIBLY written - not because I can't write, but because of the restrictions the client requires for SEO.

      Right now, I'm doing the following to build traffic/links:

      Digg.com - each individual article

      Facebook shares

      Facebook Fan page

      Twitter (I'm following folks interested in organic food/farming and I'm getting some followers in return - it's slow going).

      Reciprocal links - I'll have to see how those go because so far, I've only tried three and I haven't gotten to see yet where they're planning on sticking my link. If I notice traffic or backlinks (I get these confused with trackbacks - not sure what the diff is), then I'll keep them. Or, is it worthwhile simply to have to link exist, even if it doesn't generate traffic?

      Shetoldme.com - linking each article and also attempting to get referrals from my Twitter account I had when my mildly successful article database was up (I have about 1000 followers). The site was hacked and I don't have the energy or desire to mess with it anymore (it only made me $100 over the course of the year).

      Any other thoughts/advice for a noob would be welcome. Thanks everyone!
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      Eileen

      "She who is shackled unto noobdom and can't seem to break free."

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